Tag Archives: women’s fashion

Mind The Gap – Skinny Fashion Mannequins – Are They A Good Idea?

The fashion industry is fickle and often driven by style directors keen to wave the next cool thing right in front of us. Historically designers and retailers or possibly art directors in media have done this with lazy respect for the responsibility they wield.

“What responsibility?” I hear you ask. Well in simple terms these people are in a position of power when it comes to influencing other people. None more so than the big brands. For a lot of them their audience is young people and a lot of them will be affected by the visions that style directors and the art directors push for a particular brand or season.

A friend of ours pointed us in the direction of The Gap and the mannequins they use. I haven’t been in Gap for a number of years, I’m perhaps not quite too “old” for the their clothes but I’m definitely too fat for them if their mannequins are anything to go by.

The Gap - Using super skinny mannequins

Mannequin Too Skinny?

Their mannequins are skinny, and please note dear reader not just thin, but broom stick thin. This is the image Gap present to the customer. A lot of their customers will be young, girls and young women who will (subconsciously) look at those mannequins and may think they need to look like that too in order to look cool, be super skinny to wear those clothes and carry off that particular look. Brands like The Gap (they aren’t the only ones) have immense power when it comes to influencing people and how they look. They should be more responsible in using this power.

There is endless debate about health and weight which will carry on indefinitely. Retailers and brands could and should be a little more conscious of their role in portraying a positive body that perhaps is closer to a healthy reality than is currently the norm. This is isn’t the first time this has been commented on. Gap were taken to task in the media last year over their use of super skinny mannequins.

I’m not ranting at Gap, just asking for some thoughtful consideration of the impact they may be having on their vast customer base and requesting that they take some positive action on this issue.

They have a responsibility to think about the style image they are presenting and potential effect it may have on young people, particularly young women. We all want to look good and dress well. There is a line that can be crossed and like everything there is an up side and a downside to crossing the line. All too often it is easy to ignore the darkness of the downside. They pretend it doesn’t exist and instead focus on the upside which is shiny and glamourous but laced with risk.

All too often the fashion industry finds itself on the wrong side of the line which is a shame.

Joanna

Vida Moda | Plus Size Designer Fashion For Women With Curves

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Circles Plus Size Tunic Dress by Signature at Vida Moda

Designer Plus Size Fashion Spotlight: One Good Tunic Dress

Plus Size Tunic Dress Versatility

Circles Plus Size Tunic Dress by Signature at Vida Moda
Invest in one good plus size tunic dress and you’ll be able to wear it several different ways for numerous occasions. Our fashion spotlight is on this super stylish, circle patterned plus size tunic dress. It’s very simple, comfortable and versatile, ideal for a variety of occasions, for ladies who lunch, for a casual look with jeans or perfect for a holiday or cruise for warmer evenings or for girls who want to have dancing fun!

Plus Size Styling Idea 1 – Accessories

This 3/4 length dress, has a raspberry, cream, white and tan retro circle patterned bodice and sleeves plus a panel down the front which adds a slimming effect to the garment, perfect for plus size ladies. It’s cut from a stretchy, comfortable fabric that hangs well. The mix of colours means it will most likely already match several other items in your wardrobe including accessories & shoes, making it a top buy. Then, if you want to refresh your look, it won’t take a lot of time or cash to find accessories to go with it.

Plus Size Styling Idea 2 – Jeans & and a casual look

For example, team the dress up with black jeans and raspberry or cream pump heels for a casual Sunday pub lunch. Switch to charcoal high shine tights, tan kitten heels with a matching clutch for a night on the town.

Plus Size Styling Idea 3 – Holiday Look

This plus size dress will also look good with a thick black or tan belt and black leggings with ballet pumps. Perfect for warmer weather and a night out when on holiday. Pack this in your suitcase for holiday or cruise, you won’t need a stylish dress for each day, so plenty of room for souvenirs!

This beautiful plus size tunic dress by Signature is available online at Vida Moda in sizes 16 to 24 and is priced at £49.50

Check out some of our other plus size fashion tips on this blog!

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Put a Spring In Your Step and Wardrobe

Spring Fashion

Spring is a time for renewal, refocus and replenish. It’s also perfect for tidying up your wardrobe, organising your clothes for warmer weather and making a list of items you need to buy.

Spring Fashion White Linen Jacket at Vida ModaAs we head towards brighter and warmer weather (fingers crossed) in the UK, we lean towards livening up our clothing choices with colours and lighter fabrics from spring fashion collections. Nothing makes us feel better than we first shed some layers and wear jackets instead of coats. Possibly because they are lighter in weight and less cumbersome. But also because the colours symbolise brighter days, lighter nights and we get to have fun experimenting with them.

Spring Fashion Trends

So what’s on trend in Spring Fashion 2012? Lots of colour! Whether it’s blocks of deep hues or digital floral prints, it seems like the theme for many designers is having fun with every shape and shade. Which is good news when it comes to carving out your own spring fashion style. In terms of accessories, shoe boots are still big this year, the bigger the heels the better. Which is perfect as they suit all heights and shapes teamed up with trousers or long skirts (also still on trend). In terms of bags, it’s back to the 70′s a little with woven bags with macrame style straps.

Spring Fashion 2012 - Digital Floral Print Tunic by Signature at Vida-Moda

Spring Fashion Shopping List

Before making a clothes shopping list, survey your existing Spring/ Summer garments. Keep those which are in good condition, you know fit well and will feel comfortable wearing for another season. Hanging onto skirts, trousers and dresses which fall into these categories is optimal. You can then treat yourself with new jackets or tops and accessories to go with them. It’s important to be honest with yourself about any colours or patterns you’re not comfortable with before buying. Often we fall for an item that is simply lush looking but don’t think about how it will look on.

Spring Fashion 2012 Sales

Once you have it clear in your mind how many of each garment you need, make your list and shop away. There plenty of sale items available. In a few easy steps or clicks you could get yourself a whole new wardrobe with a few additional pieces from spring fashion collections. Vida Moda currently has a spring fashion sale, a few select items at good prices that will help liven up your wardrobe as described above. Check out some of our other fashion tips on this blog!

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Floral Print Top By Emreco At Vida Moda

There’s More to Easter Than Chocolate Eggs

A Gift for Easter

Attention! loving husbands, boyfriends and partners, (or even sons and daughters). Before you splash out on a fancy chocolate gifts and a slap up Easter lunch for the forthcoming Bank Holiday, think about a gift for Spring that says “I love you, I think you’re amazing.” Chocolate is a girls best friend but the gift of style treats her to a whole new look.

Easter weekend is four glorious days off from work for most, perfect for spending quality time with our loved ones. So looking fabulous for a special family lunch is one of the best presents that special someone could receive. Having a whole new outfit can make them feel like a whole new person. Even one brand new fabulous item of clothing, can turn a tired wardrobe into multiple opportunities. But buying clothes as a gift for other people can be tricky.

Here’s our top tips for choosing a risk free outfit as a gift:

Secret squirrel: if you’re able to get into her wardrobe without her noticing have a look at the colour range and sizing. It may be she wears a different size for trousers vs. dresses and tops. Or ask someone who is likely to know.

Style: look for garments that will flatter her best features. There are some where you can’t go far wrong for all shapes and sizes. Don’t be afraid of offending her with the number that’s on the label. Don’t forget, the key to looking great in an outfit is buying the right size for your shape, not the size you feel you ought to be! Make sure you a buy a gift that is the correct size!

MultiColoured Jersey Dress by Vetono at Vida Moda

40% off Now Only £49.20

Marine Polka Dot Blouse by Heteroclite at Vida Moda

40% off Now Only £39

Colours: Although you may be tempted to stay in your lady’s comfort zone, Spring symbolises buds forming, flowers blooming, so mirror nature and inject some colour into her style. If you know she has a penchant for a certain colour, such as black, try and find a garment with subtle hints of colour or flair to liven it up. Alternatively give the gift of colour and look for pastel colours that look fabulous now and during the summer months.

Ideal Easter Gift Scarlett Necklace At Vida ModaAccessorise: depending on your budget, adding some jewellery, bags or belts to an outfit makes it extra special. She will love feeling groomed from head to toe, accessories lend that finishing touch. Accessories always make a great gift.


Place your gift order by Tuesday 2nd April with Vida Moda for delivery in time for Easter Weekend 2012.

Take a look at our spring offers for that special gift for Easter, treat someone to special fashion gift that you won’t find easily on the high street.

Joanna


Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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