Tag Archives: Vida Moda
Colour Clashes Colour Wheel

Have Fun with Colour Clashing

Use Colour Clashes to energise your wardrobe

It’s time to be bold, take a step forward and add some colour to your wardrobe. It will add interest and is an instant way to add style to your look. It doesn’t mean you have to be loud (though you can if you wish!) Think of colour as a set of accents you can add to your look to create your personal style.

Is your wardrobe a rainbow, or a field of classic neutrals?

Most of us have at least a few colourful pieces mixed in with the staple blacks and navies and browns, but how many of us are ever brave enough to really mix it up and deliberately clash those brighter hues?
Using colour clashes is a fantastic way to breathe new life into your style, but it can be daunting too, so we’ve put together a few tips to ease you in gently (and avoid the ‘got dressed in the dark’ look!)

Start with small colour clashes

Look at what colours you have to play with – if you love blues, try mixing darker shades with a pop of aqua or turquoise for a fresh new look. If you have lots of greens, try wearing a lime green top with forest green skirt or cardigan. Clashing shades of the same colour is an easy way to experiment with the trend and see what works.

Create a colour clash with accessories

If you’re a slave to the little black dress, try piling on the clashing colours through accessories – a stack of bangles in neon pink and lime green perhaps? Or bright blue earrings with a lavender beaded necklaces. Our red pashmina: Would look amazing worn over a dark green dress or top. Shoes, scarves, bags and even hair accessories are a fun and inexpensive way to bring more colour into your existing looks.

Red Pashmina from Vida Moda

Colour Clash – Red Pashmina

Create Colour Clashes with handbags

An obvious way to add colour to your outfit is with a handbag. (we can ever have too many handbags!) They are particularly effective with darker colours because they are generally not “worn” on the item of clothing and attract attention in their own right. Why not try one of these from Vida Moda to create a colour clash you can be comfortable with?

Pink Satchel from Vida Moda

Pink Satchel Bag

Know which clashes work

Not all colour combinations work, but it’s easy to figure out those that do by using a colour wheel:

Colour Clashes Colour Wheel

Work out your Colour Clashes

Your best bets for a great clashing combo are:

Colours right next to each other (e.g. yellow &yellow-orange or yellow and yellow-green)
Colours straight across from each other (e.g. yellow and violet or blue and orange)
Colours that make a T (e.g. blue, orange, and violet-red or yellow, violet, and red-orange; yellow)
Or if you’re feeling especially brave:
Colours that make an X (e.g. blue, orange, violet-red, and yellow)

So, have another look at your wardrobe, see which colours you have to play with. Don’t be frightened, adding a dash of colour is a subtle way of energising an outfit so get experimenting!


Create your colour clashes with Vida Moda – women’s wear size 14 to 28

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Knitted Sweater with different colour bands

Golden Rules for shopping the Sales

It’s the season for sales!

It’s that time of year again, when all the high street and online shops try to seduce you into spending any money you have left post-Christmas on their brilliant bargains and cheap as chips chic. We love a bargain as much as the next well dressed fashionista, but we also know that the January sales can sometimes send even the savviest shopper temporarily insane! If you love a rummage on a sale rail, then read on for our golden rules of how to shop the sales:

Tip 1: Is it a sales bargain?

It’s only a bargain if you’ll actually wear it. If your style is casually chic with a muted palette, then that electric blue sequined frock is definitely not a bargain, however cheap it is! Don’t let yourself be seduced by ridiculously low price tags – more often than not, they’re so low for a reason! (And remember, sale items are often non-returnable!)

Tip 2: Plan your sale shopping

Know what you’re looking for.  Before you dive into the sales, have a good look through your wardrobe and identify any gaps.  Are you in need of a great new pair of jeans? Is the majority of your underwear collection looking past its best? Making a list of what you actually need will help keep you focused and make you less likely to be sidetracked by ‘too good to be true’ price drops.

Tip 3: Beware the impulse buy in sales

Try things on or take them back.  We know, it’s busy, it’s a hassle and there’s probably a queue, but wherever possible, do make the effort to try things on before you buy.  If you really can’t face the changing room queue, and you really love what you’ve picked up, then snap it up and try on as soon as you get home.  If it’s not a keeper – take it back! Most women have a shocking number of impulse sale buys hanging in their wardrobe, tags still attached – don’t fall into the trap!

Blue & Grey Dress
Was £54.95 now £38.97

Waterfal Tunic with sliver sparkle thread detail

Waterfall Tunic
Was £59.95 now £35.97

Knitted Sweater with different colour bands

Banded Sweater
Was £49.00 now £29.40

And of course the best tip for shopping the sales, is don’t forget to check out the sale items on offer at Vida Moda – as shown above, Happy Sale Shopping!

Joanna


January Sale now on at Vida Moda | Quality fashion For Women Size 14 to 28

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Bond Girl Style – James Bond Skyfall

Bond Girl Style – Skyfall Film Premier

Unless you’ve been living under a rock for the last few weeks, chances are you’ll have heard about the new James Bond movie hitting the big screen.
Skyfall looks like ticking all the usual 007 boxes – drama, action, witty one liners, clever gadgets, dinner suits and of course, devastatingly glamorous women.

Berenice Marlohe at Skyfall PremiereThe premier was of course an equally glamorous event and we were keen to see the array of fabulous frocks flaunted down the red carpet. Unfortunately, we were left a little disappointed. We wanted glitz, glamour and style, and in most cases we got boring, unflattering or starlet Naomie Harris, just odd. Her Marios Schwabb dress was essentially a sequinned bodice under a mass of sheer black netting. It looked unfinished and out of place, certainly not very bond girl. Tamara Ecclestone’s emerald green frock was a great colour, but opting for showing off your cleavage and your legs is never a good idea, it can end up looking a little cheap. Darcy Bussell almost got it right, in an elegant black fishtail frock, but it was topped with a much too big bow which made it look more Halloween than Hollywood for us.

It wasn’t all bad news though, Kelly Brook looked fabulous in a floor length glittering gold frock which flattered her curves beautifully and Berenice Marlohe looked every inch a bond girl in her stunning scarlet gown.

Skyfall Bond Girl Style Winner

Our style winner though, was the always gorgeous Penelope Cruz. Like Kelly, she opted to glitter in gold with a simply beautiful L’Wren Scott gown. She didn’t want to steal the spotlight from husband Javier Bardem (who plays one of the new villains in the new bond movie), and though she kept the look simple with her chic ponytail, subtle makeup and understated Emilio Pucci clutch, it was difficult not to notice how effortlessly elegant she looked on the red carpet. She could be the perfect bond girl. Penelope Cruz at Skyfall Premiere

If you’ve been inspired to add a little shaken not stirred style glamour to your own wardrobe, allow us to be of not so secret service!

Don’t be afraid of colour

Bond Girl Style Roll Neck Top At Vida ModaBond Girls don’t blend in to the background (unless they’re undercover, of course.) So take your lead from Ms Marlohe and dare to stand out with a pop of colour to ensure you don’t go un-noticed. Our purple roll neck is a great place to start, and is full of secret double agent style too. Team it with black skirt or trousers and heels for a classy evening soiree, or with jeans and boots for a daytime rendezvous. Oh, and if you are going undercover then you can team the black version of the roll neck with a black merino wool skirt to devastating effect. Wear either roll neck with a skirt or black jeans.

Know how to Rock a Frock

Anathea Dress By Parakian at Vida ModaGlamorous parties and elegant engagements are all in a day’s work for a budding bond girl, so you’re going to need a good supply of fabulous frocks. Little black dresses are all well and good, but to really stand out, how about this stunning patterned option by French label Parakian? The lacy texture and unusual pattern combine to create a truly stunning dress that will see you through many a dinner party. Good for everyday wear too. Transform this dress using different footerwear, stylish shoes for an evening party or boots as shown for daywear.

Bond Girl Style – Business

Bitte Kai Rand Designer Top and Skirt at Vida Moda

Alternatively, in a business setting you might opt for this striking combination from Danish designer Bitte Kai Rand. A beautiful patterned top and skirt in a wonderful flowing fabric. The skirt is cut in modern style that is glamourous, eyecatching and very chic, perfect bond girl style.

Embrace Your Curves

The most important key to Bond Girl style is to exude confidence and style. Embrace your curves and love your body, whatever shape it is! If you believe you look amazing, it translates to the way you carry yourself, and to the way other people see you. Don’t focus on trying to hide the parts of yourself you don’t like (perhaps we focus too much on this in the UK). Make the most of the parts you do like, and flaunt them to their full potential just like a Bond Girl!

If you’re blessed with voluptuous cleavage, experiment with v-neck and wrap styles to accentuate your ‘assets’. If you have a tiny waist, define it with a belt. If you have great legs, look for shorter length skirts and up the glamour factor with some fishnet tights.

Finishing Touches – Bond Girl Style

James Bond has Q to supply him with gadget or two. Bond Girls make excellent use of accessories and makeup. A flash of red lipstick or well manicured scarlet nails can be the perfect way to finish off your bond girl look, but experiment and see what works for you. Maybe some extra jewellery to add a little sparkle and detail? A killer pair of heels to elongate your legs and add instant glamour? Or perhaps a super chic little clutch bag to stash your lipstick which also doubles as a spy camera. (The 007 stuff might have gone to our heads there!)

Above all else, have fun with it. Bond girl style glamour is frivolous, flirty and fun. Go for all out glamour, or just add a few touches to your everyday look. Either way, you’ll soon be applying for your bond girl style license to thrill.

Joanna

Vida Moda | Quality fashion For Women Size 14 to 28

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Plus size fashion – Get Set for Spring in Pastels that Pop!

Plus Size Fashion for Spring

Plus Size Pastel Trends

Powdery pastels are big news this spring, and our gorgeous plus size cream linen dress by French designer Heteroclite (on special offer!) is a perfect base for this fresh, clean look.Plus-Size-Cream-Linen-Dress-by-Heteroclite-at-Vida-Moda
The scooped neck and inverted pleat styling are super flattering.  The large patch pockets and fine line detail pattern add interest while still maintaining a chic, uncluttered, classic shape.
To work the pastel trend, add a soft plus size cardigan, some cute patent pumps, or as the weather warms up, some great wedges to add height and a touch of glamour.  A pretty patterned headscarf tied loosely as a hair band will really set off the look.

For a bolder colour statement, think block colours which are on trend this year – if pastel colours are your thing, how about trying our select new range of plus size pastel teeshirts that have just just arrived in Lime Green, Tourquoise or Fuchsia, or if you’re feeling brave, throw in a pop of neon to really make the look your own.

However, if the thought of sugary pinks and baby blues have you running in fear to the safety of the nearest little black dress, don’t panic! We’re here to help. and now live on Vida Moda one plus size clothing store for curvy women.

Plus Size Combinations

For plus size ladies, as with any trend, it’s all about making it work for you, by working elements of it into your own style. There is no reason why plus size women can’t look good, a little though around combinations, patterns and shapes of plus size clothes is all that is required. Why not try the blue version of our plus size linen dress. As a ‘safer’ option you can start adding some of the cotton candy palette to traditional colours with a little clever accessorising – some baby blue patent pumps, or a stack of muted rainbow coloured bangles will add interest and keep your look totally up to date. Alternatively you might prefer a short white cotton plus size jacket to go with this dress
Either way, it’s spring, summer is coming, its time to have fun, experiment, and embrace your inner girlie girl this spring! Shop at Vida Moda for your Plus Size Designer Fashions this spring.



Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Caring for your Skin – 7 Speedy Facial Tips for Women

In an ideal world, we’d all be able to stick to our skin regime religiously for healthy looking skin but modern life isn’t that simple. If you can grab 30 minutes in the bath, you can give yourself a mini-facial which can repair a multitude of skin errors from your busy week.

7 Speedy Facial Tips

Facial Tips 1.

While the bath is running…….remove make-up with a cleanser & cotton wool pads. Using wipes may not remove all make-up and dirt, so try and cleanser which you need to remove after applying. Grab some clean flannels and line up plenty of cotton wool pads by the side of the bath. 5 minutes

Facial Tips 2.

Get in, relax and breath…….bath foam or salts with citrus, tea tree or eucalyptus base are particularly de-stressing and perfect for a 5 minute yoga style breathing exercise with eyes closed to clear your head. 5 minutes

Facial Tips 3.

Cleanse your face with a foaming wash that balances out the skin but doesn’t strip it entirely of your natural oils. Skincare is personal to our own physiology, so make sure you ‘try before you buy’. Once you have rinsed thoroughly, pat face & hairline dry to get rid of excess water. 2 minutes

Facial Tips 4.

The #1 rule of good skin care….exfoliate. Find yourself a decent facial scrub that suits your budget and skin type. Rub slowly delicately over the skin using two hands, focussing on areas where dirt builds up more heavily (e.g. side of nose, chin). 5 minutes

Facial Tips 5.

Drink it up….use a face mask that rehydrates the skin. If you didn’t have chance to slice up the cold cucumber, dip two cotton wool pads under the cold tap and place over the eyes. 10 minutes

Facial Tips 6.

Setting the tone…..using a toner can remove excess oils and residue from a facial scrub plus they can help absorb moisturisers. 2 minutes

Facial Tips 7.

Hop out and smooth on……once out of the bath, dried and relaxed, sit for a few minutes and smooth some moisturiser on the face. Try and find an oil-free type which will plump up the skin but not leave residual grease. Try before you buy, places like Origins, Body Shop and most reputable cosmetics counters in department stores will have samples you can take away. Don’t be scared to ask. A good moisturiser can be a clever and valuable investment and smart companies know that if you‘re hooked, they have a repeat purchaser for a long time.

Women of all ages can have great skin, and despite the daily buffeting our skin gets from the outdoor elements and heating systems in buildings it is easy to maintain your skin with these simple facial tips which you can work into your daily routine. It just takes a little care and attention, and why not use these speedy facial tips as part of a relaxation routine for yourself, you’ll feel good and look great!

Fashion Models use facial tips like these to keep their skin fresh

Models tend to have great and the ladies who model our collections at Vida Moda certainly do. They both work extremely long hours and do varied jobs and spend a lot of time standing under bright flashing laights during their working day. They have to look after their skin in order to look good and they will use daily routines like these facial tips that they use to maintain their skin.

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

Image courtesy of: Ahmet Guler / FreeDigitalPhotos.net

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Designer Fashion Plus Size Clothing Patterned Tunic By Vetono

Ladies! you can help choose our designer fashion collections for Autumn Winter 2012

Designer Fashion For Women With Curves

We’re on a mission to bring a choice of designer fashion to ladies with curves and at this time of year we are busy viewing plus size clothing collections that are going to be available later this year in Autumn and Winter. We are looking for well designed fashion that makes a statement, is beautiful, well made AND available in a range of sizes that go well beyond size 16! That is not as easy you might think. As independent retailers we have to choose what we want to stock in the Autumn and Winter and order it now so it can be manufactured in time. This is quite difficult we as retailers are totally dependent on a designers impression of where a trend is going or we could be at the mercy of their artistic whim and as fashion taste is subjective, one person’s heavenly vision might be horrific for someone else!

Designer Fashion Experiment

Because of this dilemma we carried out an experiment last weekend. We attended a large designer fashion trade fair and we posted pictures on our facebook wall of various pieces that caught our attention and we asked for friends/fans/ followers opinions. Plenty of people ventured their opinions and we asked a few more questions about colour, pattern, style etc and again people responded. It was really helpful for us to have a direct live interaction with potential customers to allow us to get a perception of their needs and desires. See below for sample image of the designer fashion pieces that we posted on our facebook wall.

Designer Fashion Plus Size Clothing Patterned Tunic By QueDesigner Fashion Plus Size Clothing Patterned Tunic By VetonoDesigner Fashion Plus Size Clothing Bold Patterned Tunic by Que

We tested our own taste designer fashion choices by including pictures of pieces that we didn’t particularly like (but we didn’t say this on the posts) to see what your opinions were. On the whole we were pleased to see that our tastes largely reflected your tastes. i.e. generally where people indicated (often in volume) they didn’t like something we agreed with them.

Your Feedback About Plus Size Designer Fashion

There were other things we picked up from your feedback too.

1) We need to stock a better range of plus sizes covering a wider selection of pieces in our designer fashion collections (which we want to do), currently we go to size 24.

2) There was a general comment that there is too much grey and people would like to see more colour, including brighter Autumn shades. Our pictures at the these events will always be taken with a cameraphone in lighting that’s not really suitable for photographing designer fashion items. Therefore colours may not be so accurate, browns, beiges, light greys and blues can all turn out “grey” in these type of photographs. Nonetheless it was wonderful to receive this feedback because “grey” is one of standard colors in a fashion designers palette for Autumn and Winter Collections. Because of your feedback we’ll be looking for pieces spanning a wider colour palette this weekend at the next designer fashion trade fair we’re attending.

3) Your also gave us your views on types of pattern, garment shapes and embellishments that you liked or didn’t like which again will help us shape the designer fashion collections we choose for next season.

Maybe it is a little unusual to inform the selection of collections in this way but we think this is particularly useful for us as an online designer fashion retailer as it enables us to engage directly with potential customers. Designer Fashion trade shows and fairs present us with bewildering choices covering all fashion spectrums and make no mistake it is difficult to choose what is right for our customer base. That’s why feedback through a forum like facebook is so helpful.

We face considerable challenges in operating a designer fashion led business, not least because we are relatively new, in a recession and because we are focused on a core market that could be better served by the fashion industry.

Amongst all the challenges we face we’d most like to provide our potential customers with something that appeals to them. If we don’t do that, there is no point to our business. Finding a way to do that at a particular point in time is quite difficult which is why last weekend was so enjoyable, getting your views live on the day and over following days was so helpful and we hope you enjoyed participating too!

Give Us Your Feedback Live This Sunday

So we are going to do a lot more of this to help bring you designer fashion that you’ll love.

We’re attending another show this weekend (on Sunday) and we’ll post “snapshot” pictures of pieces from various designer fashion collections and seek your views on whether you like them or not. We’ll also post questions relating to style, colour, patterns and textures to help us understand what you like.

Look out for us on facebook through much of Sunday. We’ll be delighted if you can join us now and again and comment on the posts and share your views with our community and hopefully encourage some style debate!

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

Images ©Vida Moda 2012

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Tulip Winter Coat by Bitte Kai Rand | Designer Plus Size Clothing at Vida Moda

Brrrrr. Where’s my winter coat?

It’s been a mild winter so far but with a cold snap in our midst, it is never too late to invest in a timeless winter coat for all occasions.

Tulip Winter Coat by Bitte Kai Rand | Designer Plus Size Clothing at Vida ModaFinding a coat that will serve a few seasons means you get value for money but always look well groomed. A coat with a good cut will not only look smart but flatter all shapes and sizes, find one that enhances your best features and wonderful curves. Shorter ladies should avoid long coats, stick to a style just below your rear. Tall ladies can obviously wear longer coats but try shapes that can pull in at right places on the torso but be generous and comfortable around the hips.

The trick to keeping winter coats looking fabulous is to clean regularly according to the manufacturers instructions. Garment brushes and lint rollers are excellent to have handy in order to give your coat the once over before going out. All in all, with your coat looking so pretty and clean, you won’t want to take it off.

Classic colours such as black, grey, taupe or camel will always be in style but if you are depressed by a lack of brightness, liven up with a large, colourful, enamel broach with a motif symbolising your personality. Or you can use scarves to add colour to your coat. You can use soft scarves, long or short to great effect add an extra dash of style to your coat, plus they’ll help keep you warm!

Joanna
Vida Moda | Designer Fashion For Real Women

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Harvey Nichols “Walk of Shame” Video or as we see it “Insulting your customers to sell to them”

Harvey Nichols are currently running an advert on YouTube called the “Walk of Shame”. On the immediate surface it appears to be aimed at helping Harvey Nichols sell more party wear for Christmas and New Year parties. An innocent enough desire on the part of any business you might think.

It goes much deeper than that. The advert is called “The walk of shame” and depicts various young women making their way home in the early hours after a party or a night out, all wearing party wear consisting of generally short and skimpy dresses.

The end of the advert blatantly implies that A) these young women are badly dressed B) They are not capable of making a good fashion choice and need it spelt out in a patronising manner and C) they can avoid “The Walk of Shame” by shopping for a more appropriate party frock at Harvey Nicks! Maybe this is supposed to be tongue in cheek but this strong message has had 535,000+ viewings on YouTube at the time of writing, (we are deliberately not publishing a link to it)

All this advert does is insult women for their fashion choices, their right to dress how they want and their right to have a good time. Worse still Harvey Nichols are running a competition for the best “Walk of Shame Story”, 5 winners will receive a “Stride of Pride kit” (if you read Facebook) or 10 winners will receive a “Walk of Shame Kit” if you read the terms and conditions of the competition. So does that mean there is a choice? Dress well (courtesy of Harvey Nichols) for your after party walk home or dress really badly, but with style! (again courtesy of Harvey Nichols).. confusing to say the least.

The advert also plays on the topic of beauty and size. The subtle message being that if you buy your party frock at Harvey Nichols you’ll be beautiful and slim with goddess like hair and a spring in your step. Oh, and a glamourous smile that will knock early morning postmen clean off their feet. Dressing in this manner may also allow you to live in beautiful flat in a classic city building. The actresses all enduring “The Walk of Shame” were no less beautiful than “Miss Glamourous Pride” at the end of the advert but they nearly all appeared to be wearing dresses that were too small for them thus portraying larger women as being less attractive and perhaps even more prone to “The Walk of Shame”.

If you read the comments on YouTube you’ll see this is exactly the image picked up by viewers. In truth there is nothing wrong with the way any of the women dressed in the video and while we are used to the Fashion and Retail industries portraying the “Glamourous Sylph” image it is insulting to rubbish one’s customers in the same breath.

This advert sparked a short online debate between two of my friends a couple of days ago. They had very different views of the advert, one was horrified by the hypocrisy of advert and the other didn’t really see much below the surface of the advert until it was pointed out to them. The interesting thing about my friends reactions is that both of these individuals are different ages and genders, both are informed by their obviously different life experiences. One is very mindful of the hard won achievements for equality and respect for women while the other perhaps takes them for granted.

The advert is very clearly targeted at a certain demographic, namely young women in party mode with some money to spend. Visually, from a technical point of view the advert is well made and it is a clever but dangerous play on a theme. I’d bet the advert is made by people from a younger generation who didn’t think twice about the deeply negative message they are giving about young women enjoying themselves. They also haven’t considered the responsibility they carry with respect to the audience engagement they can generate. Even more sadly there are plenty of people who will not even see the negative message, and will flock, patronised and sheep like to Harvey Nichols to buy that all important party frock.

Joanna Davis | Vida Moda Designer Fashion for Curvy Women | Create your style and walk with your head held high.

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