Tag Archives: Sunday Times
Bitte Kai Rand Winter Coat at Vida Moda 2011

Autumn / Winter Designer Fashion Collections at Vida Moda

Well, after some trials and tribulations we are gradually getting our collections for Autumn / Winter onto our site. We are stocking some truly beautiful clothes for you this season. We think we may have found a simply unbelievable skirt for curvy women, that looks wonderful on all shapes. It is very stylish, elegant and sexy too! but more on that later in the week in a further post!!

Bitte Kai Rand Winter Coat at Vida Moda 2011I’ve found some coats I really like, very different styles that will hopefully suit our customers varied tastes. I noticed the Sunday Times Style magazine has a coats feature today. They are “nice” (not one of my favourite words!) but as usual are being worn by a pretty twenty something.

I’m a forty something and curvy. I don’t associate myself with the young svelte models that grace the pages of the Sunday magazines. The coats featured in the Sunday Times Style Magazine appear a little ordinary to me and to be honest they aren’t cheap either. Our collections are of the finest quality and style which is reflected in the prices. I try to find and stock designer fashion suitable for 35 plus women who are curvy. You won’t find our collections scattered through chain stores on the High Street.

So I was pleased to be somewhat underwhelmed by the coats presented by the Sunday Times Style Magazine today. I think the coats and jackets I’ve selected for this season are special and we have one or two winter coats that certainly make a statement! All of them are displayed in our online store and are modeled by a size 16 model who is in her forties. Who says we can’t look great after forty when we’ve gone up a size or two? Don’t we deserve to have a choice of designer fashion suited to us?

Take a look at our coats and jackets for this Autumn and Winter, I hope you like them. Let me know what you think by adding a comment here.

Joanna

Vida Moda | Designer Fashion For Curvy Women

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Carole Vorderman Rear of the Year 2011

Does my bum look big in this? – and isn’t it ok if it does?

The title of this post is perhaps a common question, but we do wonder if it is ever uttered out loud! We are sure many of you mentally ask this question, but perhaps only quietly to yourselves. Why? Are you frightened of the answer? or perhaps you don’t wish to be ridiculed by your spouse, family or friends. Well fear not, it is perfectly OK to have a “big bum”, indeed fashion history shows that at points in time a large rear was de rigeur. In Victorian times (1870′s and 1880′s) we had the “bustle” a built up area of cloth at the rear of a dress to accentuate a ladies rear! This combined with rib crushing corsets and a resulting exaggerated bust meant that Victorian Woman while being prim and elegant was also encouraged to massively exaggerate her body shape.

Carole Vorderman Rear of the Year 2011

Carole Vorderman Rear of the Year 2011

In the modern era we have “Rear of the Year”, an award of some 30 years standing that is typically awarded to celebrities who then get to pose themselves and their award winning rear in the sponsors garments. It is awarded to both a male and female each year. The Rear of the Year website makes a very valid point around the way the fashion industry influences the perception of how women perceive the size of their bums and how acceptable that size is. It goes in phases, so one year we will be in “athletic” mode where bums are trim and toned and maybe even masculine, then there is a reaction where the trend moves back towards the more voluptuous derrière.

This explains why Fiona Bruce won the award in 2010 (trim and athletic) and Carole Vorderman (more rounded) won it in 2011, beating Pippa Middleton into second place – well done Carole! The more rounded and full derrière is in fashion at the moment as it was a few years ago when Jennifier Lopez seemed to catch the “rear” limelight. Clover Stroud covered this subject in her well written article “Better from Behind” in the Sunday Times Style Magazine last weekend. Her article was humorous and Clover rightly encourages women to embrace their generous bums and to be proud of them.

Pippa Middleton came in for some commentary at the Royal wedding about how she looked in her dress (very pretty) but dare we say a little ordinary from behind? We can but wonder what the reaction from the commentators would have been if it was Kim Kardashian following Kate Middleton up the steps. We fear that some of the older male commentators would have had to reach for emergency BBC or ITV oxygen supplies while younger colleagues may have been verbally flabbergasted. These days we are lucky that cameras for this type of event are on good solid stands or the picture may have wavered somewhat too!

So on a more serious note ladies, while you may wish to shed an inch or two, be proud of your plus size belle derrière, embrace it, have fun with it, look after it and if you’ve got it flaunt it!

Of course we’d love to hear your opinions, do you have a big bum, are you proud of it? or do you wish it was somewhere else? Can you help us get to the bottom of the issue? :-) Add a comment, share the article and let’s hear other peoples views!

Vida Moda

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