Tag Archives: Sunday Times Style Magazine
Dawn French

“The Ones Who Like Chocolate”

Shane Watson’s article in the Sunday Times Style Magazine last Sunday “Wise to the size lies” certainly gave me plenty of food for thought. I agreed with some of what she says – like Dawn French letting down the side having lost weight after years of presenting large women as having a big appetite for life. A newly  slim Dawn French I’m sure Ms French has her reasons for seriously losing weight after all these years and I’ve no doubt it was not easy for her.

The media reports her having lost 4 stone, to be honest I’d say she has lost a lot more than 4 stone. But that does not necessarily mean that all large ladies who decry the media’s obsession with skin and bone are hypocrites or liars.

Ms Watson describes Nigella’s as one size over voluptuous. (sounds a little bitchy!) Can she mean the same Nigella Lawson whom men desire and women admire? I have to disagree with Ms Watson. There are many women who are really happy with their size and shape, oblivious to the media, illusion and the cheap condescending articles in fashion magazines.

A slimmer Nigella Lawson

Larger people do get treated differently and probably much less positively than skinny people. People always state the obvious about size, we all have lots of reasons why we might try to lose weight so it is dangerous to make assumptions about why people are driven to lose weight. There is huge pressure from the media and fashion world about what looks good.

These industries glorify and parade waif like teenagers modelling and selling a look to women buyers a lot older and with vastly different body shapes to the models.

This creates far more peer pressure to “conform” than the odd whimsical reference to chocolate by Dawn French or the enthusiastic beating of something glorious in a mixing bowl and raiding the fridge at midnight by Nigella Lawson. Perhaps you could take this fact into your reasoning next time Ms Watson.

Who am I to comment? I’m not a celebrity, just an ordinary person with a business selling designer fashion for larger women. Like everyone I like to buy clothes that fit me and that I can look good in and that’s the service I’m trying to give to my customers.

Joanna

Vida Moda | Designer Fashion For Curvy Women

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Carole Vorderman Rear of the Year 2011

Does my bum look big in this? – and isn’t it ok if it does?

The title of this post is perhaps a common question, but we do wonder if it is ever uttered out loud! We are sure many of you mentally ask this question, but perhaps only quietly to yourselves. Why? Are you frightened of the answer? or perhaps you don’t wish to be ridiculed by your spouse, family or friends. Well fear not, it is perfectly OK to have a “big bum”, indeed fashion history shows that at points in time a large rear was de rigeur. In Victorian times (1870′s and 1880′s) we had the “bustle” a built up area of cloth at the rear of a dress to accentuate a ladies rear! This combined with rib crushing corsets and a resulting exaggerated bust meant that Victorian Woman while being prim and elegant was also encouraged to massively exaggerate her body shape.

Carole Vorderman Rear of the Year 2011

Carole Vorderman Rear of the Year 2011

In the modern era we have “Rear of the Year”, an award of some 30 years standing that is typically awarded to celebrities who then get to pose themselves and their award winning rear in the sponsors garments. It is awarded to both a male and female each year. The Rear of the Year website makes a very valid point around the way the fashion industry influences the perception of how women perceive the size of their bums and how acceptable that size is. It goes in phases, so one year we will be in “athletic” mode where bums are trim and toned and maybe even masculine, then there is a reaction where the trend moves back towards the more voluptuous derrière.

This explains why Fiona Bruce won the award in 2010 (trim and athletic) and Carole Vorderman (more rounded) won it in 2011, beating Pippa Middleton into second place – well done Carole! The more rounded and full derrière is in fashion at the moment as it was a few years ago when Jennifier Lopez seemed to catch the “rear” limelight. Clover Stroud covered this subject in her well written article “Better from Behind” in the Sunday Times Style Magazine last weekend. Her article was humorous and Clover rightly encourages women to embrace their generous bums and to be proud of them.

Pippa Middleton came in for some commentary at the Royal wedding about how she looked in her dress (very pretty) but dare we say a little ordinary from behind? We can but wonder what the reaction from the commentators would have been if it was Kim Kardashian following Kate Middleton up the steps. We fear that some of the older male commentators would have had to reach for emergency BBC or ITV oxygen supplies while younger colleagues may have been verbally flabbergasted. These days we are lucky that cameras for this type of event are on good solid stands or the picture may have wavered somewhat too!

So on a more serious note ladies, while you may wish to shed an inch or two, be proud of your plus size belle derrière, embrace it, have fun with it, look after it and if you’ve got it flaunt it!

Of course we’d love to hear your opinions, do you have a big bum, are you proud of it? or do you wish it was somewhere else? Can you help us get to the bottom of the issue? :-) Add a comment, share the article and let’s hear other peoples views!

Vida Moda

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