Tag Archives: plus size clothing
Green Sweater by Bitte Kai Rand at Vida Moda

Designer Knitwear To Wear In Winter Weather!

It goes without saying at this time of year, knitwear is a wardrobe essential! When it’s freezing outside, and staying at home under a duvet isn’t an option, a gorgeous chunky knit is the best way to keep yourself warm while staying stylish too.

Green Sweater by Bitte Kai Rand at Vida Moda

Green Sweater

White Sweater by Bitte Kai Rand at Vida Moda

White Sweater

Long Jacquard Sweater by Vetono at Vida Moda

Long Sweater

This gorgeous green sweater by Bitte Kai Rand, is like a great big knitted hug.  The large knit stitch gives it a lovely texture, great for snuggling into, and there are two panel pockets too, just in case you forget your gloves!  The colour looks great with denim, or equally good with neutral coloured long skirts/trousers/leggings – whatever your style, this classic design sweater will slot in nicely. If you prefer a monochrome palette, this contemporary Danish design is also available in white (both sweaters are currently in the sale too – so why not treat yourself to one of each?!)

For a more glamorous take on knitwear, have a look at this long sweater from German fashion house Vetono – the colour blocking and fine rib knit make it sleek and flattering, while the floral detailing keeps it bang on trend too. Perfect teamed with a long black skirt, or leggings – throw on some sparkling jewellery for a stunning evening look that won’t leave you shivering in the cold!

Bitte Kai Rand Chocolate Merino Skirt Vida Moda

Chocolate Skirt

Bitte Kai Rand Beige Merino Skirt Vida Moda

Beige Skirt

Bitte Kai Rand Black Merino Skirt Vida Moda

Black Skirt

Our 100% Merino wool skirts also by Bitte Kai Rand are timeless pieces you can dress up or down in so many different ways.  They are available in black, chocolate or beige and look fabulous with tunic tops, sweater, heels or boots. If you have hips then these skirts are going to look amazing on you! Style them with coordinating neutral tones, or team them with bold tops for a splash of colour – the possibilities are endless.

It looks like summer might still be quite a way off, so for now, invest in some great knitwear and wrap up warm in style!

 
Joanna
Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2011

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Gorgeous Long Purple Cardigan by Bitte Kai Rand at Vida Moda

Cardigan Chic – Definitely not just for grannies!

When it’s as cold as it has been these last few weeks, every girl needs a cardi – or two!
Forget any misconceptions about ‘granny style’, or looking too ‘mumsy’, a well chosen cardigan can be as flexible as your favourite little black dress, and with the right styling, is a wardrobe staple for many a fashionista!

 

This gorgeous wrap by French label Parakian is the sort of ‘must have’ piece we’re talking about.  The classic black colour way means it will go with everything and the waterfall shape makes it super flattering to all figures.

Cardigan Wrap from Anathea By Parakian Wrap at Vida Moda

For a daytime look, team it with jeans, layer on a couple of bright vest tops for colour and interest, add the wrap for warmth and extra style & rock some cosy chic.  For the office, it’s a great alternative to a more formal suit jacket, and will look great over a simple shift dress with opaque tights and boots.  Try adding an over sized brooch or corsage to the lapel as a fun, colorful twist.  When it’s time to hit the town, the beautiful sleek fabric lends itself perfectly to a more glamorous look too.  Think it’s too chilly for a strappy frock?  Add your wrap and you’ll look fabulous while still keeping warm.

 

Gorgeous Long Purple Cardigan by Bitte Kai Rand at Vida Moda If you like to stand out in the crowd, have a look at our fabulous long cardigan by Bitte Kai Rand, in a stunning, vibrant purple.   Again, this perfectly proportioned piece will go with just about everything, and happily take you from day to night.  For a day out shopping, or lunch with the girls, why not keep it simple with jeans, a plain tee, and some cute leopard print pumps for a playful pop of pattern.
In short, to keep you on trend and snug at the same time, a cardigan is what you need – the only problem, is which is your favourite?!

 
Joanna
Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2011

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Bitte Kai Rand Merino Wool Skirt At Vida Moda

Snuggle up in a sweater

The weather continues to vex us in the U.K. but instead of hiking up the thermostat, put the seasonal archiving on hold and hang on to your woollies.

There’s nothing more comforting that snuggling up on the sofa in a large thick warm jumper. Cup of tea in one hand, remote in the other. While it’s too cold to motivate you to venture outside, keeping our knitwear around can actually help keep the heating bills down. Garments with big roll necks, stretching down to our thighs, envelope us in cosiness. Continue Reading →

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Size 20 Tunic by Anathea at Vida Moda 2012

Why the tunic dress is your wardrobe staple

The tunic dress, popularised in the 1960′s got a make-over for the new millennium. Now it’s a staple of many women’s wardrobes of all sizes and generations.

Delicious day wear

Tunic dresses are perfect for flattering figures and showing off our best assets.

If you have killer toned calves, then find a pair of leggings, footless tights or even skinny leg cut jeans to team up with the dress for day wear. For those lucky enough to be of ample bosom, choose a v-neck or wide scoop neck with close fitting sleeves. Belts would suit tall, pear shaped figures. Fasten it fairly loose, hanging across one side. This khaki number has a small cowl neck and looks perfect with chunky boots plus would suit lots of different heights and shaped figures.

Vetono Khaki Tunic Size 20 from Vida Moda 2012

Going out glam

Convert any tunic dress to evening wear with a stylish pair of heels and semi-opaque tights for that night on the town. Or for tunic style tops, swap jeans for shiny black trousers, go boot cut for a more flattering shape.

Size 20 Tunic by Anathea at Vida Moda 2012

Accessories make any tunic dress look dazzle, especially if you match your pieces. A pair of simple, elegant but long drop earrings teamed up with a pendant necklace will finish off any look. Or find a pair of nude patent heels and matching clutch for a look that is bang on trend.

Joanna
Vida Moda | Designer Fashion For Curvy Women

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Do You Love or Loathe Red Carpet Opulence?

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Image: David Castillo Dominici / FreeDigitalPhotos.net

The film and television industry award season is in full swing. It’s the playground for designers and fashion queens to make a statement and, in some cases, make history with that all important strut down the red carpet. The main event being, whether we like it or not, the Academy Awards, 26th February, 2012.

Everyone remembers an Oscar fashion story. Usually it’s the big mistakes, Björk’s unfortunate swan outfit, Cher’s several attempts to show us she’s defied age and gravity not to mention Helena Bonham-Carter’s apparent lack of a stylist (or at least a good one). There are some important lessons to be learned. But when the stars of the moment get the glamour right, they can define an era and set the high street on fire with replicas. In reality, none of us dress like that every day, some of us only dress like that a few times in our lifetime. So why do some of us subscribe to this extreme theatre of chic? It would be totally unrealistic to get the sewing machine out and sport a floor length chiffon number à la Michelle Williams in the local nightclub but the colour inspired a whole range of orange for Spring/ Summer 2012.

For those of us who are red carpet junkies, it’s not envy making us drool over the conveyor belt of gowns floating down the runway (well maybe a little). It would be totally unrealistic to get the sewing machine out and sport a floor length chiffon number à la Michelle Williams in the local nightclub but the colour inspired a whole range of orange for Spring/ Summer 2012. are the fashion choices the film and television professionals have made in the hope they may be picking up a prize on the world stage. A well crafted, well styled dress and overall look can make careers. Not only for the actress or designer but for stylists, publicists and just about everyone who had a hand in putting together the look. Collectively, these teams of fashionistas are artists in their prime and an insight into their creative world is fascinating. It’s not totally unreasonable to pick up nuances of style for ourselves, things most of us can pull off, a bejewelled clutch bag, nude patent heels, the latest ‘up do’ for our hair.

The trends on the red carpet this year, so far, have been slightly understated. As in Kate Middleton’s style choices, the colours are neutrals or dark, the cut’s simplistic. This is most likely to emulate the precarious economic times we are living in, vulgar displays of luxury would appear distasteful. Which begs the question, what will the Oscars bring? Maybe someone will revive the ‘safety pin’ dress to demonstrate thrift.

Vida Moda
Vida Moda | Designer Fashion For Curvy Women

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Black-Stockings-Vida-Moda

How do you like your Hosiery?

After some thought I’ve added a small collection of Hosiery to our collection. Have you ever bought supermarket tights in what you thought was large or extra large only to find that the waist only comes up to your hips or the crotch is half way down your thighs?

Plus size tights are a definite must have and I’ve sourced a make that caters for larger hip sizes, which I am pleased about. My other major consideration is what price range to offer. For me there is nothing more annoying that donning a new pair of tights that have cost me £12.00 only to stick my fingers through them. Therefore, I’ve gone for lower priced tights that are suitable for every day wear.

Also, at this time of year when we’re all wearing longer length skirts and boots we want comfortable, well fitting tights that do the job. I hope you are pleased with my selection. We have plain 15 and 20 denier tights, Opaque’s, Fishnets and Hold Ups – all in plus sizes. If you’d like to see us stock more variety please do let me know! As always, I welcome your comments.

Joanna

Vida Moda | Designer Fashion For Curvy Women

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Harvey Nichols “Walk of Shame” Video or as we see it “Insulting your customers to sell to them”

Harvey Nichols are currently running an advert on YouTube called the “Walk of Shame”. On the immediate surface it appears to be aimed at helping Harvey Nichols sell more party wear for Christmas and New Year parties. An innocent enough desire on the part of any business you might think.

It goes much deeper than that. The advert is called “The walk of shame” and depicts various young women making their way home in the early hours after a party or a night out, all wearing party wear consisting of generally short and skimpy dresses.

The end of the advert blatantly implies that A) these young women are badly dressed B) They are not capable of making a good fashion choice and need it spelt out in a patronising manner and C) they can avoid “The Walk of Shame” by shopping for a more appropriate party frock at Harvey Nicks! Maybe this is supposed to be tongue in cheek but this strong message has had 535,000+ viewings on YouTube at the time of writing, (we are deliberately not publishing a link to it)

All this advert does is insult women for their fashion choices, their right to dress how they want and their right to have a good time. Worse still Harvey Nichols are running a competition for the best “Walk of Shame Story”, 5 winners will receive a “Stride of Pride kit” (if you read Facebook) or 10 winners will receive a “Walk of Shame Kit” if you read the terms and conditions of the competition. So does that mean there is a choice? Dress well (courtesy of Harvey Nichols) for your after party walk home or dress really badly, but with style! (again courtesy of Harvey Nichols).. confusing to say the least.

The advert also plays on the topic of beauty and size. The subtle message being that if you buy your party frock at Harvey Nichols you’ll be beautiful and slim with goddess like hair and a spring in your step. Oh, and a glamourous smile that will knock early morning postmen clean off their feet. Dressing in this manner may also allow you to live in beautiful flat in a classic city building. The actresses all enduring “The Walk of Shame” were no less beautiful than “Miss Glamourous Pride” at the end of the advert but they nearly all appeared to be wearing dresses that were too small for them thus portraying larger women as being less attractive and perhaps even more prone to “The Walk of Shame”.

If you read the comments on YouTube you’ll see this is exactly the image picked up by viewers. In truth there is nothing wrong with the way any of the women dressed in the video and while we are used to the Fashion and Retail industries portraying the “Glamourous Sylph” image it is insulting to rubbish one’s customers in the same breath.

This advert sparked a short online debate between two of my friends a couple of days ago. They had very different views of the advert, one was horrified by the hypocrisy of advert and the other didn’t really see much below the surface of the advert until it was pointed out to them. The interesting thing about my friends reactions is that both of these individuals are different ages and genders, both are informed by their obviously different life experiences. One is very mindful of the hard won achievements for equality and respect for women while the other perhaps takes them for granted.

The advert is very clearly targeted at a certain demographic, namely young women in party mode with some money to spend. Visually, from a technical point of view the advert is well made and it is a clever but dangerous play on a theme. I’d bet the advert is made by people from a younger generation who didn’t think twice about the deeply negative message they are giving about young women enjoying themselves. They also haven’t considered the responsibility they carry with respect to the audience engagement they can generate. Even more sadly there are plenty of people who will not even see the negative message, and will flock, patronised and sheep like to Harvey Nichols to buy that all important party frock.

Joanna Davis | Vida Moda Designer Fashion for Curvy Women | Create your style and walk with your head held high.

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Dawn French

“The Ones Who Like Chocolate”

Shane Watson’s article in the Sunday Times Style Magazine last Sunday “Wise to the size lies” certainly gave me plenty of food for thought. I agreed with some of what she says – like Dawn French letting down the side having lost weight after years of presenting large women as having a big appetite for life. A newly  slim Dawn French I’m sure Ms French has her reasons for seriously losing weight after all these years and I’ve no doubt it was not easy for her.

The media reports her having lost 4 stone, to be honest I’d say she has lost a lot more than 4 stone. But that does not necessarily mean that all large ladies who decry the media’s obsession with skin and bone are hypocrites or liars.

Ms Watson describes Nigella’s as one size over voluptuous. (sounds a little bitchy!) Can she mean the same Nigella Lawson whom men desire and women admire? I have to disagree with Ms Watson. There are many women who are really happy with their size and shape, oblivious to the media, illusion and the cheap condescending articles in fashion magazines.

A slimmer Nigella Lawson

Larger people do get treated differently and probably much less positively than skinny people. People always state the obvious about size, we all have lots of reasons why we might try to lose weight so it is dangerous to make assumptions about why people are driven to lose weight. There is huge pressure from the media and fashion world about what looks good.

These industries glorify and parade waif like teenagers modelling and selling a look to women buyers a lot older and with vastly different body shapes to the models.

This creates far more peer pressure to “conform” than the odd whimsical reference to chocolate by Dawn French or the enthusiastic beating of something glorious in a mixing bowl and raiding the fridge at midnight by Nigella Lawson. Perhaps you could take this fact into your reasoning next time Ms Watson.

Who am I to comment? I’m not a celebrity, just an ordinary person with a business selling designer fashion for larger women. Like everyone I like to buy clothes that fit me and that I can look good in and that’s the service I’m trying to give to my customers.

Joanna

Vida Moda | Designer Fashion For Curvy Women

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