Tag Archives: Plus size clothes
Get ready for your beach holiday with Vida Moda!

Holiday time!

“At last”, we all gasp. It’s finally the long awaited School holidays. We look forward to them as the beginning of a well earned break from the panic to make sure all uniforms are laundered and ready for daily wear, sports kits available for those last minute declarations of “it’s football practice today” just as you’re getting in the car, the nagging to get everyone out of bed, breakfasted and dressed ready to leave on time and of course the daily trek to school followed by the car park war.

Get ready for your beach holiday with Vida Moda!

You know it’s going to be round two, in reverse later in the day. A chance to recharge your energy and forget about those daily deadlines to get everyone where they need to be at the right time. The euphoria doesn’t last long as soon the boredom sets in and there doesn’t seem to be anything to do or anywhere to go that doesn’t cost a fortune. The annual family holiday is an exciting prospect and of course having spent a fortune on what you hope is a guaranteed fun packed break, you are in charge of the holiday wardrobes. More expense as everyone has grown out of or worn out last year’s must have casual fashions.

At Vida Moda we’re offering up to 50% off our summer collection of timeless, must have summer chic. Linen trousers for travel, day wear and elegant evening wear. Loose vibrant tunics are must haves for day or evening and keep you cool. Feminine, light dresses make you look and feel radiant. Pretty and lightweight waterfall cardigans for those cooler evenings when you’re savouring the end of a perfect day outside your favourite beach side Bistro. Isn’t it time to slow down and think about you now?

Vida Moda | Designer Fashion for Curvy Women Size 16 to 24

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Carole Vorderman Rear of the Year 2011

Does my bum look big in this? – and isn’t it ok if it does?

The title of this post is perhaps a common question, but we do wonder if it is ever uttered out loud! We are sure many of you mentally ask this question, but perhaps only quietly to yourselves. Why? Are you frightened of the answer? or perhaps you don’t wish to be ridiculed by your spouse, family or friends. Well fear not, it is perfectly OK to have a “big bum”, indeed fashion history shows that at points in time a large rear was de rigeur. In Victorian times (1870′s and 1880′s) we had the “bustle” a built up area of cloth at the rear of a dress to accentuate a ladies rear! This combined with rib crushing corsets and a resulting exaggerated bust meant that Victorian Woman while being prim and elegant was also encouraged to massively exaggerate her body shape.

Carole Vorderman Rear of the Year 2011

Carole Vorderman Rear of the Year 2011

In the modern era we have “Rear of the Year”, an award of some 30 years standing that is typically awarded to celebrities who then get to pose themselves and their award winning rear in the sponsors garments. It is awarded to both a male and female each year. The Rear of the Year website makes a very valid point around the way the fashion industry influences the perception of how women perceive the size of their bums and how acceptable that size is. It goes in phases, so one year we will be in “athletic” mode where bums are trim and toned and maybe even masculine, then there is a reaction where the trend moves back towards the more voluptuous derrière.

This explains why Fiona Bruce won the award in 2010 (trim and athletic) and Carole Vorderman (more rounded) won it in 2011, beating Pippa Middleton into second place – well done Carole! The more rounded and full derrière is in fashion at the moment as it was a few years ago when Jennifier Lopez seemed to catch the “rear” limelight. Clover Stroud covered this subject in her well written article “Better from Behind” in the Sunday Times Style Magazine last weekend. Her article was humorous and Clover rightly encourages women to embrace their generous bums and to be proud of them.

Pippa Middleton came in for some commentary at the Royal wedding about how she looked in her dress (very pretty) but dare we say a little ordinary from behind? We can but wonder what the reaction from the commentators would have been if it was Kim Kardashian following Kate Middleton up the steps. We fear that some of the older male commentators would have had to reach for emergency BBC or ITV oxygen supplies while younger colleagues may have been verbally flabbergasted. These days we are lucky that cameras for this type of event are on good solid stands or the picture may have wavered somewhat too!

So on a more serious note ladies, while you may wish to shed an inch or two, be proud of your plus size belle derrière, embrace it, have fun with it, look after it and if you’ve got it flaunt it!

Of course we’d love to hear your opinions, do you have a big bum, are you proud of it? or do you wish it was somewhere else? Can you help us get to the bottom of the issue? :-) Add a comment, share the article and let’s hear other peoples views!

Vida Moda

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Vida Moda Special Offers – June Week 3 – Extended for an Extra week!

This week Vida Moda has great special offers. We’ve got colour and style for you this week at a special price for this week only. There are not many of these items left!

Anathea by Parakian Brown Trousers

First up are some very comfortable trousers. These viscose and nylon trousers from Anathea by Parakian are very comfortable to wear and look fabulous. Ideal as part of a smart evening outfit. If you go on cruises these are wonderful for wearing for evening functions on board! Vida Moda stocks these trousers in size 16 to size 24.

Heteroclite Lavender Waterfall CardiganSecondly we have a beautiful Lavender Waterfall Cardigan for you. This bias cut cardigan from Heteroclite is a stunning colour and is wonderful for combining with a variety of other pieces. It is very versatile and is good for everyday wear and won’t look out of place if you keep it for that special occasion. Vida Moda stocks these cardigans in size 16 to size 22.

White Linen Jacket by Bitte Kai RandOur final special offer choice for you this week is a stunning White Linen Jacket by Bitte Kai Rand. This is a really elegant jacket with a tailored waistline has two buttons and two pockets and can worn for work as well as social occasions. This white linen jacket is available in a single size covering size 16 to size 18 only.

Don’t forget, all of our items are from niche European designers, they are special and quite rare. You won’t find too many people wearing these brands in these sizes so we are pleased to have been able to find them for you. Vida Moda is offering you something quite special at great prices so take advantage of these offers so you can look good and feel great in designer clothes made for real women!

These are this weeks special offers, how would you wear them? and what would you wear with them?

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Yay! We’re live

Finally, amazingly, we’ve taken a bold step forwards! We launched our online shop very quietly last week to make sure it worked and to see what a few trusted friends thought of it. The feedback has been quite good so this week is our official launch and we hope those of you that use it will enjoy shopping at http://www.vodamoda.co.uk

Vida Moda is an online store retailing designer plus size clothes for plus size women. “Vida Moda” means life fashion, it is about your life and your fashion.

Vida Moda Cool Linens

If you are a larger lady, if you embrace and celebrate your figure you can be more confident and happy, be who you are and enjoy life even more! We’ll help you do this through our store and this blog. We believe that you, the plus size woman should have a better set of fashion choices in the sizes you need. If you don’t believe us, have a look at our store, all our collections are photographed using plus size models. They are larger ladies just like a lot of you, and they look wonderful. We hope to bring you an interview or two with them in future posts on this blog.

We’ll also tell you more about us in coming posts and we hope to engage you in some debate as well as providing information on fashion along with styling suggestions. Undoubtedly we’ll also talk about life along the way!

Finally we strongly believe you have the right to a good customer experience, and that experience should not be negatively affected by your size or shape. You deserve to look good, and feel good and if we can help you do that in some small way then we’ll be happy!

And remember, we think it is the woman who makes the clothes look good! :-)

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