Tag Archives: Plus size
Plus Size Off White and Brown Tunic Top perfect for a night out on holiday

Tops to Wear on Holiday….

No doubt you are all thinking about holidays, I am too but the weather seems to have deserted us here in Cambridgeshire, though I did see reports on Twitter of sunshine in Cornwall today! So you may be thinking of heading to sunnier climates. Of course, that does bring into question the choice of what to wear! If you are like me you will look through your full wardrobe and find nothing suitable to wear on holiday this year. You explain this to your other half – there is always good value to be had in watching their eyeballs head north in disbelief!

So it is time to do some shopping. Being sensible I mentally tick off three types of top that I might need.

1: Travel.
2: Relaxing – casual.
3: Dinner out.

Below are three tops from niche European designers that fall into this category and they are all suitable for “Curvy” ladies.

1. Bitte Kai Rand Black Top Scoop Neck with Cap Sleeves. Sale price £17.00 (From Vida Moda)

Plus Size Black Top with cap sleeves and fine rib texture

Black Top for travelling

This black scoop neck cap sleeved top is perfect for travel. It is a cotton, viscose and lycra mix which makes it very comfortable to wear. It and has a very fine rib texture so it doesn’t look like a tee shirt. It is stylish and versatile. Prefect for travel and still looks fresh at the end of your journey! Also available in White and cream. It also looks fabulous with our Linen trousers or skirts.

2. Heteroclite Red Scoop Neck Top with 3/4 Length Sleeves. Sale Price £26.00 (From Vida Moda)

Plus Size Red Scoop Neck Top with 3/4 length Sleeves

Red Top for relaxing or seeing the sites...!

This top is my favourite, I love it’s colour, so vibrant, so summer! This is a great top for relaxing or sightseeing. It has an open weave which is perfect to allow your body to breathe. Made from 77% cotton mix that is very comfortable and available in size 16 to size 22.

3. Anathea by Parakian Off White and Brown Handkerchief Tunic Top. Sale Price £67.00 (From Vida Moda)

Plus Size Off White and Brown Tunic Top perfect for a night out on holiday

Perfect for going out to dinner on holiday!

This top is perfect for an evening out, it makes quite a statement and is very stylish. It is light and comfortable to wear, perfect for a late dinner with wine on a terrace somewhere!

These are my holiday selections this week, I hope you like them!

Joanna

Vida Moda | Designer Fashion for Curvy Women Size 16 to 24 | 50% off Summer Sale Now On!

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Plus Size Models on Vogue Italia June 2011 Cover

What Is Plus Size?

What is a Plus Size and why can’t the fashion industry deal with it properly?

This is an area under debate at the moment and some people are clearly struggling with it. They know that plus size is popular and is a hot topic for discussion and they wish to participate and comment on the plus size market. But what is “Plus Size”, what does it mean and how do we view it?

The words “Plus Size” are used to refer to clothing for larger people, there is a wide area of debate around what is considered to be large, where does it start? Size, 10, 12, 14 or 16?. The debate then also becomes associated with health issues as many people consider that larger people are automatically unhealthy (this is untrue). The Fashion Industry is totally focused on how people look and larger people do not figure on mainstream fashion’s radar. This is regrettable as a lot of people are larger than the models generally used by the fashion industry (they are then expected to buy clothes modeled on thinner women). It is interesting that the fashion industry is associated with thinness which itself can also give rise to health issues. It seems that people (both large and thin) slightly outside the “norm” are viewed and treated differently though interestingly in certain circumstances both are perceived as being “unhealthy”

However these perceptions are being challenged somewhat because people are getting larger and what used to be considered “plus size” is now much more common than previously. Dress sizes have become larger over the years but have remained labeled as previously known as “Vanity Sizing” to make customers feel good about themselves. Typically the fashion markets are driven by designers setting trends. Their work is an art form and is displayed in an artistic manner. Ready to wear on the high street takes it’s cues from these trends although you also get designers who set their own trends for their market.

Ready to Wear is worn by much wider age and size groupings than shown on the Couture Catwalks, and a lot of the trends seen on the catwalk do not necessarily transfer well to the normal market. So while the “Plus Size” market may not be “media” popular they represent a good portion of people who shop for clothes.

The term “Plus Size” is commonly used in the USA but is less common here in the UK, it is a commonly used search term on Google but it’s not really that well used here in the UK. Media doesn’t really know how to handle it and this was never more clear when we saw the Vogue Italia cover for June 2011. It features 3 beautiful women photographed in lingerie. These women are plus size models and while it is wonderful that Vogue featured them on their cover is a shame that they felt it necessary to photograph the women semi naked and with one of them posed somewhat inappropriately.

Plus Size Models on Vogue Italia June 2011 Cover

Editor in chief Franca Sozzani launched Vogue Curvy in February and the June Cover of Vogue was aimed at helping promote Vogue’s new affinity with plus size women. It is excellent that Sozzani has a launched Vogue Curvy, is this mainstream fashion recognising that there are lots of women out there who are curvy or plus size and who demand that their fashion needs and desires be catered for? On an equally positive note Sozzani is also campaigning against web sites that actively promote anorexia which the fashion industry has been blamed for encouraging in the past. So well done to her for taking an active stance on this issue. In time perhaps the fashion media will focus on fashion as opposed to the size of the individual wearing it. After all everyone has the potential to be elegant and beautiful regardless of their size.

“The Cut” blog also posted an article “No One Seems To Know What A Plus Size Model Really Is” and they featured some quotes from Madeline Figueroa-Jones editor-in-chief of Plus Model magazine. Interestingly “The Cut” also featured a photograph of one of the covers from Plus Model Magazine and of all the covers they could have chosen they chose a cover with models wearing lingerie and posing provocatively. Plus Model Magazine has plenty of covers showing larger women wearing beautiful clothes. So it was a shame that both of these well traveled web sites chose to somewhat cheapen plus size women by showing them in skimpy lingerie (however well photographed).

Both Vogue and The Cut could have chosen photographs showing plus size women wearing beautiful clothes and illustrating the fact that larger women can look just as fabulous as other women and that fashion should be about fashion and not body size. Designers could also look at the world slightly differently and if they were brave they could view curvy women as presenting them with an opportunity to design clothes that flatter curves and to allow them to make a different and new fashion statement. At Vida Moda we argue that curves are required to wear clothes really well! It is part of our mission to find beautiful clothes for larger women that will flatter and make them feel and look wonderful.

One of the things we’d like to know is what term you use to describe your size when you are shopping for clothes or discussing clothes with friends? Do you use any of the following terms, Plus Size, Curvy, Larger-Size? if not then please tell us what terms you do use. Add a comment here or vote for the terms in the poll on our Facebook page.

Vogue Italia Cover Image June 2011 courtesy of The NewsFeed and Vogue Italia

Designer Fashion Size 16 to 24 From Vida Moda | Stylish European Plus Size Designer Clothing Collections For Ladies | Browse Our Online Store For Clothes For Curvy Women.

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Summer Dresses – a further option – Strawberries and Cream!

Its the second week of Wimbledon and things are hotting up, literally! We are in the midst of a mini heatwave and as I write this we are due a storm that might take the humidity away! On court it has been a hot day too, spare a thought for the poor players charging around in this heat. Ladies be well aware that Rafa may well require numerous shirt changes especially if he has another tough match in the heat like the one today. Andy Murray won too. In fact the top of the men’s draw is still intact but the ladies draw threw up two very surprising exits today. The Williams sisters both lost and while neither were seeded in the top 4 you’d always expect them to feature given their impressive past performances in the tournament. The Ladies singles is anyone’s title this year, could this be the year that Maria Sharapova comes back and wins a second title? One or other of the Williams sisters has won The Ladies Singles Title at Wimbledon 9 times in the last 11 years, Maria Sharapova and Amélie Mauresmo were the winners in the remaining two years. Only one of the last 11 finals did not feature a Williams sister so 2011 is definite break with recent tradition for the ladies.

So what of one of Wimbledon’s other traditions? Well of course you need some contrasting colour to really bring out the greenness of Wimbledon and what better colour than Red. Strawberries and Cream, the sweet side of Wimbledon, perfect for a sunny day and as English a tradition as the tournament itself. To celebrate the tradition of Strawberries and Cream at Wimbledon we are have a beautiful Red and White Plus Size Summer Dress for you. We also have some Plus Size White Linen Trousers that will complement it and leave you feeling cool and comfortable on court!

Plus Red and White Summer Dress with Plus White Line Trousers

Red & White Summer Dress and White Linen Trousers

As the weather is hot if you are going to Wimbledon you need to dress appropriately. We recommend some nice cotton or linen, sunscreen and possibly a large floppy hat! Unfortunately Vida Moda does not have a collection of summer hats, but we do have some wonder full summer dresses. You’ll love this Plus Size Red and White Print Summer Dress with a scooped neck, wide shoulder straps, slit pockets on the side seams and a beautifully deep handkerchief hem. Available in size 16 to size 22 and made from 100% cotton. This dress is perfect for an outing to Wimbledon or indeed to take on holiday and it is on special offer at £48. You may like to wear it as a tunic with some Plus Size White Linen Trousers which you can also find at Vida Moda on special offer at £35.

Enjoy your tennis!

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Vida Moda Special Offers – June Week 3 – Extended for an Extra week!

This week Vida Moda has great special offers. We’ve got colour and style for you this week at a special price for this week only. There are not many of these items left!

Anathea by Parakian Brown Trousers

First up are some very comfortable trousers. These viscose and nylon trousers from Anathea by Parakian are very comfortable to wear and look fabulous. Ideal as part of a smart evening outfit. If you go on cruises these are wonderful for wearing for evening functions on board! Vida Moda stocks these trousers in size 16 to size 24.

Heteroclite Lavender Waterfall CardiganSecondly we have a beautiful Lavender Waterfall Cardigan for you. This bias cut cardigan from Heteroclite is a stunning colour and is wonderful for combining with a variety of other pieces. It is very versatile and is good for everyday wear and won’t look out of place if you keep it for that special occasion. Vida Moda stocks these cardigans in size 16 to size 22.

White Linen Jacket by Bitte Kai RandOur final special offer choice for you this week is a stunning White Linen Jacket by Bitte Kai Rand. This is a really elegant jacket with a tailored waistline has two buttons and two pockets and can worn for work as well as social occasions. This white linen jacket is available in a single size covering size 16 to size 18 only.

Don’t forget, all of our items are from niche European designers, they are special and quite rare. You won’t find too many people wearing these brands in these sizes so we are pleased to have been able to find them for you. Vida Moda is offering you something quite special at great prices so take advantage of these offers so you can look good and feel great in designer clothes made for real women!

These are this weeks special offers, how would you wear them? and what would you wear with them?

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Write a guest post for us

Calling Bloggers – guest post slots available on our blog

Our blog is about women, their empowerment, their achievements and successes, their lives and of course plus size fashion and related issues. That’s quite a range of topics and we’d love to hear from you if you’d like to write a guest post on our blog. For your post to be considered it must be related to one of the above topics. We’ll publish one post per week and feature it on Twitter and Facebook. We want to hear from you. Tell us your story of success in business, life or helping others. Perhaps there is something that is special about your business or activity that promotes or empowers women and celebrates their achievements, we’d love to hear about it. In return we may wish to be allowed to write a guest post for you blog.

We are focused on finding the best designer clothes for larger women who deserve to look and feel good. So we’ll give give special consideration to posts related to this area. We know there are lots of talented and successful ladies out there running their own business and supporting families as well, we don’t know how some of you cope with demands of both, because neither is easy!

There is an enviable positive spirit amongst the women we listen to on Twitter each day and it’s very inspiring. We wrote a blog post a few days ago about inspiration in general and we’d really love to share more examples of women doing well.

So leave a comment if you’d like to participate or contact us now on Twitter or on Facebook to let us know what you’d like to say.

If you want to see what we are offering our customers please browse our online shop www.vidamoda.co.uk or read some of our other blog posts to understand more about us.Write a guest post for us

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Featured

Featured on Vida Moda this week

This week Vida Moda has focused on some nice items in black. Yes it’s summer time but black is also an important colour in summer. Our featured choices this week all come in a range of plus sizes and are versatile, you can choose to wear them for any number of occasions. We’ll get you started with a some simple suggestions for each, perhaps you’d like to add a comment and tell us when you would wear this weeks featured items?


First up is a summer dress, it is a lovely black and white cotton print and has a strong handkerchief hem. Our model is shown wearing the dress with a pair of white trousers and it is a nice combination. This will also look good if worn with leggings. Perhaps you’d wear this if you are going to a BBQ or attending some other afternoon event!

Black Linen Skirt from Bitte Kai Rand
Secondly we have a beautiful black linen skirt with a lovely shape that is a little different, it moves well when you walk and will work well with a variety of footwear. It is very versatile and will be a great combination piece. We think this skirt is good for everyday wear and won’t look out of place if you keep it for a special occasion.

Black Wrap from Anathea by Parakian
Our final choice is a very smooth and flowing wrap. Its very simple but looks wonderful and will go with lots of different pieces. You might light to wear this if you are going out for the evening, what do you think?

These are this weeks choices, how would you wear them? and what would you wear with them?Featured

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John Lewis and the value of “Beigeness”

India Knight has written an excellent piece in her Sunday Times column today. It’s all about John Lewis thinking about changing it’s image to broaden it’s appeal, to shake off it’s “fuddy-duddy” image. Craig Inglis who is Director of Marketing at John Lewis is reacting to the accusation of John Lewis being “beige at times”. John Lewis is embarking on the biggest revamp revamp of it’s marketing and advertising in 147 years according to an article in Marketing Week Magazine. India is somewhat aghast at the notion that John Lewis is going to change it’s approach and lose it’s “Beigeness” to compete with the likes of Tesco and other large supermarkets. India presents a good set of arguments for not making such a change, all of which I agree with.
Never Knowingly undersold
If john Lewis did greatly change it’s approach I would be somewhat dismayed. John Lewis is not that “fuddy-duddy” or indeed that “Beige” yes I’m sure it needs to revamp and update many of it’s stores. We have a lovely John Lewis store in the Grafton Arcade in Cambridge, it is modern, well stocked and very popular and not just with “ladies of a certain age”. John Lewis in my mind occupies an almost unique position in British retail, it has a personality, this is expressed really well through their staff whose attentiveness and ability to provide excellent customer service is well documented. I cannot think of single other high street retailer that currently has such an effect. Marks & Spencers is an obvious direct competitor to John Lewis and Waitrose, but even though they are good, they don’t have the same level of personality that John Lewis has.

John Lewis has managed to maintain it’s retailer dignity rather than be consumed by the retail commerce conveyor belt and the shallowness of celebrity glamour and instant satisfaction that others seem to suffer from. People buy from people. John Lewis is all about people. You go to John Lewis because they represent in no particular order; quality, top products, fabulous customer service and reliability. Its not a shop to rush around in, it is a lovely browsing experience and you’ll always discover or spot something new that you didn’t know they stocked. They don’t get everything right but they are streets ahead of other retailers on actually having a personality.

Tesco is totally soulless, it represents a core function, the weekly shop – which we all need – and that is fine, it has it’s place too. They are very good at what they do, they are cheap, obviously lots of people like that. However they don’t have the best quality produce and they’re not great at customer service, that may be fine for their customer base. So I hope Mr. Inglis knows what he is doing, I’m not saying don’t change anything, change is proactive and should be happening all the time BUT be very careful about changing the personality of the retailer, especially one with such a unique reputation. If John Lewis has to stoop to the level of Tesco to compete on the high street at the expense of it’s personality then it will be a sad day for British retailing.

In setting up our online business we have modeled our philosophy on certain elements of a number of retailers, elements that we admire and feel are important to customers. John Lewis is one of the retailers that we admire. Tesco’s isn’t.

So next time you are in John Lewis, have a little think about why you’ve gone in there, how you feel while you are there and what you like about shopping in John Lewis. Appreciate it because it may not be the same in a year’s time. Please feel free to add your comments to this post so others can read your thoughts about the importance or not of British retailers having a “personality” and don’t confuse this with “brand” or “marketing” because it’s not actually the same thing at all.

This post is inspired by India Knights Sunday Times Column on Sunday 5th June 2011 titled “Sing – nice and softly, mind – if you’re glad to be beige”

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Vetono Summer Dress N

Summer Dresses – Our first option

We are now in the month of June! Traditionally this is a “proper” summer month in the United Kingdom. Sunny days, warm air, gentle breezes a time of year when the country side looks really beautiful and nature shows her pretty and colourful side.

The evenings are longer and social live moves outside. The English sports world switches it’s focus to the summer sports of tennis, cricket, polo, and horse racing. The weather draws bigger crowds to sporting and social events during the summer months. Therefore it’s a chance to go out and be seen looking rather beautiful!

The summer dress is staple part of our wardrobes, and what a truly wonderful garment! The summer dress can be bold and brash, subtle and soft, sensual or elegant a perfectly versatile garment to share your personality. Over the next few weeks we are going to feature some summer dresses from Vida Moda. They’re all different and will suit different personalities. A summer dress is the perfect way for you to make a statement about you, whether you are walking down the street, attending a big event, socialising with friends or simply spending some time out and about with your family.

We start this short series with a simple summer dress that is a bold but beautiful print. It’s vibrant, it’s happy, it will help you make a tasteful statement, it will turn heads! But… it needs you to bring it to life!

Vetono Summer Dress J

Vida Moda’s two models Jo and Nina both loved this dress. They are both plus sized models, and both have different body shapes and the designer has come up with something that works really well for both of them.

Vetono Summer Dress N

Their different body shapes make it look like they are wearing a different dress. It looks fantastic on both of them. It will look fantastic on you.

Buy this summer dress to make your statement this summer!

Vetono Summer Dress J

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