Tag Archives: Fashion

6 Style Tips – The Secrets of French style

French Style is recognised the world over and remains a huge influence on fashion.

But have you ever wondered what a French woman’s secret is to looking so chic in the simplest of clothes? After a stint of living there, a friend of mine picked up some key french style tips and I’d like to share them with you.

French Style Heteroclite Shearling at Vida Moda

French Style Tip 1: Buy well, buy twice.

French women may not be known for having the most exciting wardrobe in the world, however, because they invest in good fabrics and cuts, garments often look timeless. You’ll often see ladies with two piece suits and beautifully tapered blouses. This is french style, it’s subtle and noticeable because it is quiet and understated, but totally unmissable.

French Style Tip 2: Classic saves money.

We have all, at one time gone for the impulse purchase of a piece that we wore once and it’s been sitting at the bottom of our wardrobe in a bag ever since. There are ways to adjust your look around staple garments without feeling drab. Picking classic styles and colours, such as black, charcoal, ivory and other neutrals could be the smartest move you’ll ever make. This summer will present a fabulous opportunity to add to your options. Colour is very important this for this summer as colour blocking is fashionable at the moment. Careful colour choices will work together and then can worn with the classic colours previously mentioned to create a different look.

Paying close attention to the care instructions of your most worn items makes them look as good as new and last longer. My friend noticed noticed that the most chic French ladies had lint-free and well pressed outfits for almost every occasion. The same goes for shoes and bags, keep leather well nourished, away from wet and polished. Simple but effective presentation is a key part of achieving a look that reflects french style, it is not just about the garments.

French Style Tip 4: Grooming.

It seems a little over the top to do your hair for the supermarket but it’s not unusual to see in French cities. It is quite common to see French ladies with very diverse styles and all ages making the effort on finishing touches, such as manicured nails, flawless skin and neat hair, french style is about paying attention to detail.

French Style Tip 5: Accessories.

French are wonderful at choosing and using accessories to complement their outfits, often in a subtle way. Artful use of jewellery, handbags, belts, scarves and sunglasses can often accentuate a look and make it stand out but without being loud! Again colour can play and important part here along with texture.

French Style Tip 6: Wear appropriate sized clothes.

This is one of the most important tips. You must wear garments that are the correct size for you. Tight garments will look awful even if they are very expensive. If you wear a dress that is the correct size, you will look fabulous, and yes you will look slimmer! If you wear a dress that is a size too small and is tight, its lines won’t look good, it won’t flow properly and you will look larger than you are.

Vida Moda has a some french style collections, they are quite different to each other, one is quite subtle (Heteroclite) and the other is a little more contemporary (Anathea). Heteroclite is perfect for adding some a dash of casual french style to your holiday and everyday wear. Anathea is a little more dressy and if you are going on a cruise it is comfortable and easy to wear french style for being on a ship and it doesn’t need lots of ironing, so it is perfect for traveling!

French Style icon Coco de Chanel once said, “Fashion fades, only style remains the same.”

Coco set a benchmark for french style that is perhaps unsurpassed and will remain an influence on designer for generations to come.

At Vida Moda I believe that women with curves should have the same style choice as thinner women and we are constantly encouraging designer to design in sizes that suit us, and I hope you like the two collections we currently stock to represent french style.

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Gorgeous Long Purple Cardigan by Bitte Kai Rand at Vida Moda

Cardigan Chic – Definitely not just for grannies!

When it’s as cold as it has been these last few weeks, every girl needs a cardi – or two!
Forget any misconceptions about ‘granny style’, or looking too ‘mumsy’, a well chosen cardigan can be as flexible as your favourite little black dress, and with the right styling, is a wardrobe staple for many a fashionista!

 

This gorgeous wrap by French label Parakian is the sort of ‘must have’ piece we’re talking about.  The classic black colour way means it will go with everything and the waterfall shape makes it super flattering to all figures.

Cardigan Wrap from Anathea By Parakian Wrap at Vida Moda

For a daytime look, team it with jeans, layer on a couple of bright vest tops for colour and interest, add the wrap for warmth and extra style & rock some cosy chic.  For the office, it’s a great alternative to a more formal suit jacket, and will look great over a simple shift dress with opaque tights and boots.  Try adding an over sized brooch or corsage to the lapel as a fun, colorful twist.  When it’s time to hit the town, the beautiful sleek fabric lends itself perfectly to a more glamorous look too.  Think it’s too chilly for a strappy frock?  Add your wrap and you’ll look fabulous while still keeping warm.

 

Gorgeous Long Purple Cardigan by Bitte Kai Rand at Vida Moda If you like to stand out in the crowd, have a look at our fabulous long cardigan by Bitte Kai Rand, in a stunning, vibrant purple.   Again, this perfectly proportioned piece will go with just about everything, and happily take you from day to night.  For a day out shopping, or lunch with the girls, why not keep it simple with jeans, a plain tee, and some cute leopard print pumps for a playful pop of pattern.
In short, to keep you on trend and snug at the same time, a cardigan is what you need – the only problem, is which is your favourite?!

 
Joanna
Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2011

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Bitte Kai Rand Chocolate Merino Skirt Vida Moda

Who will be your 2012 television style icon?

Image: nuchylee / FreeDigitalPhotos.net

Behind everyone’s personal style there’s a number of influences. They could be designers, artists, shops, boutiques, celebrities or people we know. However, increasingly it’s television that is the root of our style choices these days.

Traditionally, we’d pick up a copy of Vogue or other glossy mags to see what is at the cutting edge of style but nowadays other mediums are making a bigger impact on what we wear & how. We are more likely to absorb our fashion intake through music videos, movies and television programmes. It’s a phenomenon that has occurred over the last few decades. Who didn’t sport a pair a legwarmers after watching their weekly dose of The Kids from Fame? No one had ever heard of shoulder pads before Dynasty. A week didn’t go by for a hairdresser to be asked for a ‘Rachel’ cut after Friends peaked in popularity. But now there are shows where fashion is an integral part of the plot.

 

When Carrie Bradshaw made large fabric flowers a feature of her wardrobe in the series Sex and the City, women across the world sported them whilst sipping their new found tipple Cosmopolitans. Not to mention the numerous other designers and looks that particular programme boosted, Manolo Blahnick, Jimmy Choo and Roberto Cavalli to name a few. Ugly Betty is unashamedly a cat-walk wrapped around a drama. Even though Absolutely Fabulous poked fun at the industry, there was still a fair amount of showcasing and name dropping going on.

Nostalgia is playing a big part in our style influence of late also. Mad Men, set in a 1960s New York advertising agency was a welcome glamorisation of women’s natural curves. In the UK, The Hour made 1950s prim popular as well as inspiring some of us to dig up the red lipstick again. We really loved The hour and ladies if you have hips you can recreate some of the look yourself by choosing our merino wool skirts by Bitte Kai Rand! Romola Garai who played the Bel Rowley character wore some fantasic dresses and skirts in the series.

Bitte Kai Rand Beige Merino Skirt Vida ModaBitte Kai Rand Black Merino Skirt Vida ModaBitte Kai Rand Brown Merino Skirt Vida Moda

 

 

 

 

 

 

 

Click on the images above to see full details on each skirt as they are slightly different. Images ©Vida Moda 2011

In a more modern vein on Channel 4, This is England ’86 and ’88 have been playing out a trip down fashion memory lane, from punk to dodgy highlights and dayglo accessories.

What will 2012 have in store? We’ve already had a ultra chic start to the year with the BBC’s We’ll Take Manhattan, a portrayal of Jean Shrimpton and David Bailey’s beginnings at Vogue. You cannot fail to be aroused by the 1960s looks against backdrop of New York City. If anything, that will bring back the pout…..it can only get better from here.

Joanna
Vida Moda | Designer Fashion For Women With Curves

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Do You Love or Loathe Red Carpet Opulence?

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Image: David Castillo Dominici / FreeDigitalPhotos.net

The film and television industry award season is in full swing. It’s the playground for designers and fashion queens to make a statement and, in some cases, make history with that all important strut down the red carpet. The main event being, whether we like it or not, the Academy Awards, 26th February, 2012.

Everyone remembers an Oscar fashion story. Usually it’s the big mistakes, Björk’s unfortunate swan outfit, Cher’s several attempts to show us she’s defied age and gravity not to mention Helena Bonham-Carter’s apparent lack of a stylist (or at least a good one). There are some important lessons to be learned. But when the stars of the moment get the glamour right, they can define an era and set the high street on fire with replicas. In reality, none of us dress like that every day, some of us only dress like that a few times in our lifetime. So why do some of us subscribe to this extreme theatre of chic? It would be totally unrealistic to get the sewing machine out and sport a floor length chiffon number à la Michelle Williams in the local nightclub but the colour inspired a whole range of orange for Spring/ Summer 2012.

For those of us who are red carpet junkies, it’s not envy making us drool over the conveyor belt of gowns floating down the runway (well maybe a little). It would be totally unrealistic to get the sewing machine out and sport a floor length chiffon number à la Michelle Williams in the local nightclub but the colour inspired a whole range of orange for Spring/ Summer 2012. are the fashion choices the film and television professionals have made in the hope they may be picking up a prize on the world stage. A well crafted, well styled dress and overall look can make careers. Not only for the actress or designer but for stylists, publicists and just about everyone who had a hand in putting together the look. Collectively, these teams of fashionistas are artists in their prime and an insight into their creative world is fascinating. It’s not totally unreasonable to pick up nuances of style for ourselves, things most of us can pull off, a bejewelled clutch bag, nude patent heels, the latest ‘up do’ for our hair.

The trends on the red carpet this year, so far, have been slightly understated. As in Kate Middleton’s style choices, the colours are neutrals or dark, the cut’s simplistic. This is most likely to emulate the precarious economic times we are living in, vulgar displays of luxury would appear distasteful. Which begs the question, what will the Oscars bring? Maybe someone will revive the ‘safety pin’ dress to demonstrate thrift.

Vida Moda
Vida Moda | Designer Fashion For Curvy Women

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Does Dress Size Matter?

Does Dress Size Matter?

A recent survey using three-dimensional computerised body scanners of more than 11,000 volunteers aged 16 to 95 (male and female) found that the typical British woman is 5’4.5” tall and weighs 143.5 lbs. The average bust size is 38.5”, the typical waist is 34” and average hip size is 40.5”. Researchers at the London College of Fashion concluded that 38% of women are overweight and 12% are underweight. Although British women have become heavier in the last 50 years, we still have a way to go to catch up with American women.

The study was supported by the Dept. of Trade and Industry and retailers including John Lewis, M&S and House of Fraser. Shops that have been using the data have found a fall in the number of returned clothes and some have made adjustments to the size labeling of their clothes. This explains a lot. I have often looked at slim women and judged them to be a size 10 to 12 only for them to declare they are a size 0 – what is that? No such size ever existed before. Or likewise, judging someone to be a size 18 to 20 for them to declare themselves a size 14 to 16.

Manufacturer and retailer sizing systems vary and the only reliable way of finding your size is to know your measurements and trust that the labeling accurately reflects the garment’s dimensions. Generally, many of us tend to stick with brands whose fit and sizing we trust in relation to our own size and shape although the sizing may not strictly fall within the calibration for the generic size 12, 14, 16, 18…….. Of course, we all quote our size according to the most flattering sizing system.

So what happens when you are out shopping and you are between sizes when you find something you like. Do you buy the smaller size and promise yourself you’ll lose a couple of pounds and fit into it? Or do you buy the bigger size? I’d love to know! Add a comment with your view and share it.

At Vida Moda I take care to measure the clothes we stock because each brand is different and their designers interpret sizes differently. We publish the measures and size interpretations for each of the brands we carry so you can buy with confidence. I also comment on the general fit of each brand in our sizing guide.

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Mary_Porta

Are Leather Trousers Strictly For The Young?

I read with some interest in today’s “Femail” Janet Street-Porter’s view that leather trousers should not be worn by the over 40s.

Janet_Street_Porter

She describes Mary Portas’s legs as looking like “badly packed black puddings”. Well then, this begs the question: at what age should one wear leather trousers? Is there a statutory age?
Surely, age does not come into this. Any item of clothing can look wrong on any person of any age if not worn with the right combination, not suited to the body shape, a poor fit or inferior quality fabric.

Mary_Portas_Leather_Trousers

Mary has got it right. The leather trousers are part of the package and her look is actually very stylish and dynamic. Elle McPherson, Sharon Stone and Carol Vorderman also look fabulous in their leather trousers. They wouldn’t look so good in knee length polyester pleated skirts, twin sets, American tan tights and sensible shoes (to perpetuate the age stereotyping). It’s all about making the most of what you have and projecting an image that you’re comfortable with, whatever your age or indeed shape.

That’s what we are doing with Vida Moda, we are aiming to give larger women a better choice of clothing, shouldn’t we have the same opportunity to dress stylishly?

Joanna

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Plus Size Red Scoop Neck Top with 3/4 length Sleeves

Models wearing fat suits, this is crazy!

Models wearing fat suits:

This week there was an article in the Daily mail which we found disturbing and to be honest irritating. The Daily Mail reported that Saffi Karina a 27 year old size 12 model, yes size 12 is classified as a plus size in the modelling world went on an assignment and was advised that they needed someone a couple of sizes larger. She was advised (the article doesn’t say who by) to get a padded garment made to add inches to her bust, waist and hips, the article then goes on to label the item as a “fat suit”.

Marquita Pring who is also a model and is size 12 to 14 has also worn these suits and said ‘It’s better for me because I can still be healthy and work out and have the body I want. It’s a little bit of model magic.’ . Well good for you Miss Pring but really you should be aware that just because people are larger it doesn’t necessarily mean they are unhealthy or unfit!

Why on earth is this necessary? There plenty of beautiful women around who are larger and indeed a good portion of the population is size 16 and over. We wish the media would wake up to this fact and stop insulting people who are over a size 10! This is really disturbing, one of the other points about these “fat suits” is that they don’t help the body look natural, they won’t move properly and therefore clothes won’t flow around the body properly.

The models we’ve used on Vida Moda, our online store are size 16 and 18 respectively. They are beautiful and shapely and healthy and they made our products look wonderful! They didn’t have to wear fat suits and we didn’t use an airbrush to re-touch their shape. Browse our site and have a look! Our models are shown 100% naturally to reflect the nature of the real women (size 16 and upwards) who are our customers.

Quotes courtesy of the Daily Mail online article from 01 August 2011

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Write a guest post for us

Calling Bloggers – guest post slots available on our blog

Our blog is about women, their empowerment, their achievements and successes, their lives and of course plus size fashion and related issues. That’s quite a range of topics and we’d love to hear from you if you’d like to write a guest post on our blog. For your post to be considered it must be related to one of the above topics. We’ll publish one post per week and feature it on Twitter and Facebook. We want to hear from you. Tell us your story of success in business, life or helping others. Perhaps there is something that is special about your business or activity that promotes or empowers women and celebrates their achievements, we’d love to hear about it. In return we may wish to be allowed to write a guest post for you blog.

We are focused on finding the best designer clothes for larger women who deserve to look and feel good. So we’ll give give special consideration to posts related to this area. We know there are lots of talented and successful ladies out there running their own business and supporting families as well, we don’t know how some of you cope with demands of both, because neither is easy!

There is an enviable positive spirit amongst the women we listen to on Twitter each day and it’s very inspiring. We wrote a blog post a few days ago about inspiration in general and we’d really love to share more examples of women doing well.

So leave a comment if you’d like to participate or contact us now on Twitter or on Facebook to let us know what you’d like to say.

If you want to see what we are offering our customers please browse our online shop www.vidamoda.co.uk or read some of our other blog posts to understand more about us.Write a guest post for us

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