Tag Archives: Fashion

Oprah Winfrey’s Handbag Shopping Experience in Switzerland

Oprah’s recent shopping experience in Switzerland…

has opened a can of worms. Once again it raises the question of racism. Reaction in the Daily Mail has been quite negative with most comments on the article from August 14th being directed at Ms Winfrey being a little bit precious about her celebrity status in relation to being denied a look at the $38,000 handbag in question, most comments indicated that people didn’t necessarily feel it was a racism issue.

There are a couple of interesting points. Did the sales assistant recognise Oprah? If so and she deemed the handbag too expensive for her then whose purse is it not too expensive for? If she didn’t recognise her then why did the sales assistant not let Oprah look at the bag?

Cosmopolitan shopping

In Western Europe today we are a pretty cosmopolitan continent and yes racism does still exist but make no mistake we are surrounded by isms, age-ism, fat-ism, racism, immigrant-ism. We are divided by cultures, language and religions and a multitude of other factors. In addition there is a variety of tolerances of these factors. A lot of this lies under the surface and people make judgements every day about other people based on what they see and what they believe regardless of their beliefs being right or wrong.

My incorrect assumption about Oprah’s shopping incident

The reason the article caught my eye was that I initially assumed (incorrectly) that the sales assistant had denied Oprah access to the Jennifer Anniston handbag by Marc Ford on the basis she is a curvy lady and therefore couldn’t afford such an item. It never occurred to me that it might be because of Oprah’s skin colour – in fact my reading of the article suggests that it is Oprah’s opinion rather than a stated fact.

Perceptions and opinions

This is why it is interesting; we all have different perceptions and different readings of the same situation. I’m very tuned into the way larger women get treated in shops, I’m probably overly tuned in to this! But it is quite common, larger people do get treated differently, in shops, at work, in relationships and lets be honest it isn’t often different treatment in a positive fashion.

Our overall opinions and perceptions are very heavily influenced by the media and they constantly peddle their take on beauty and “acceptability”. It’s quite wrong and I for one am really pleased that there lots of bloggers out there promoting a different view, one that isn’t driven by main stream media. We are all human and our background, size, colour and creed should not dictate how we are treated.

It’s why we show all our collections on plus size models. Some people don’t like that but I feel that presentation of the clothing we sell should be reflective of and true to the audience we are serving.

Oprah’s opinin

Oprah is not wrong, she should have been allowed to view the bag and make her own purchasing decision regardless of price and really we don’t know why she was denied the opportunity, only the shop assistant knows. She’s a celebrity and she mentioned the incident and she now wishes she hadn’t, otherwise we’d never know about it, but I’m sure it happens regularly to many people.

Any customer going into a shop should be made to feel welcome and to view the merchandise for sale, otherwise why does the shop exist? Am I wrong?

Joanna


Quality plus size clothing and designer fashion For Women Size 14 – 28

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Skin Tone Colour Wheel

Fashion to suit your skin tone

Fashion to Suit Your Skin Tone

Choosing fashion for your skin tone

No doubt you already know how important it is to dress for your shape, but do you give any consideration to dressing according to your skin tone?
It’s more important than you might think – wearing the wrong colours for your skin tone can make even the healthiest complexion look sallow or ‘off’, whereas choosing colours that compliment and flatter your skin can really improve your overall look and give you lots more confidence! Fashion is about colour, texture and shape.

Where to start with your skin tone

So where should you start? First, you need to work out whether your skin tone is warm or cool – not sure? Try these tests…

Look at the colour of your veins!

In bright, natural light, look at the veins on the inside of your wrist. If they are mostly blue, then you probably have a cool skin tone, mostly green suggests a warm skin tone. (If you see a mixture, you probably have neutral skin tone – so you’re one of those lucky people who can carry off any colour they like!)

Look at your hair colour.

Your natural hair colour is often a good reflection of your skin tone. Red Heads, Yellow Blondes and lighter brunettes are usually a sign of warm skin tone, while black, silver and ash tones often go hand in hand with cooler skin tone. Still confused? If you’re not sure, head to your nearest make up counter and ask them to help (you may be able to bag yourself a few cosmetics freebies in the process!)

So what does it mean?

Once you know your skin tone, here’s how to apply it to your wardrobe:
Women with warm skin tones, tend to look best in yellow based colours – choose earthy hues: mocha, brown, bronze, peach, ivory, deep greens, through to brick reds and warm oranges.
Those with cool skin tones are better suited to blue based colours, so look for jewel tones such as royal blue, emerald green, plumy purples or vibrant pinks.
Of course there is a certain amount of crossover and we’re not suggesting you should avoid a colour you love purely because of your skin tone, but perhaps give slightly different shades a whirl – you might be impressed with the results!

Where to shop

From a fashion perspective At Vida Moda we choose fashion with colours to suit different skin tones so feel free to browse our shop online and if you have a question please email us (address on site) and we’ll be happy to advise on colours that might suit you.

If you are reading this during the summer then it’s likely our summer sale is on. Check it out, we have some beautiful bargains available.


Quality plus size clothing and designer fashion For Women Size 14 – 28

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What is a fashionable body shape and does it matter?

What is a fashionable body shape? This is an interesting question and has different answers in different contexts. A friend recently shared two photographs with us that illustrated this concept perfectly. The question is what makes one body shape more acceptable than another? The ultimate answer is none.

Changing Body Shape

Body shape has been and continues to be “valued” and viewed differently over time and it is also viewed differently in different cultures. Body shape changes through the decades and fashion trends emphasise different parts of the body. Think about Victorian body shapes and fashion styles; think about the shape of women in the 1950’s. Think about the shape of women today. In western society this is accentuated by coverage in the media and by people in positions of media influence promoting one body shape as being more attractive and acceptable than another.

No guesses as to what I’m referring to here. We are in a time where larger people are not viewed as favourably as thinner people. The fashion industry plays and has played an aggressive role in the promotion of “thin” women – anyone remember the “drug addict” look of very thin models made up with shadows under their eyes? Was this really considered to be attractive or was it just media hype?

Health And Body Shape

The government and health bodies also play a part in shaping peoples perceptions about body shape by claiming overweight people are more likely to suffer from health problems. In reality any extremes in body shape can cause health issues. So an emaciated person is just as likely to face serious health issues as a morbidly obese person. Larger people are criticised for their size to a degree that women who aren’t that overweight feel tremendous pressure to conform to an ideological shape that is more difficult to adhere to the older we get.

Consider the following two images (mentioned above) both are marketing images for very different brands. Both are celebrating women’s beauty but they sending very different messages. Someone even suggested that one of the photographs has been adjusted to change the shape of the models. I don’t know whether that is the case or not, you can judge for yourselves. What is clear though is that taste and style is subjective and people will make harsh judgements about body shape which to my way of thinking is a shame.

Body Shape Image for discussion about fashionable body shapes

Normal Body Shape?

Potentially the whole concept of what is a normal body shape is disappearing. The fashion industry doesn’t appear to recognise this. As a whole they largely still aim for a market aged between 16 and 34 and who are a “standard” shape and size. I’ve been to many trade shows where the manufacturers just can’t fathom women being over a size 16.

The reality of the matter is that body shapes and sizes are changing and probably not in a manner that will suit the fashion industry. So far the industry is struggling to recognise this and make clothes that are suitable for different body shapes and sizes. I’ll discuss this further in a follow up post.

Joanna

Vida Moda | Plus Size Clothing For Women With A Curvy Body Shape

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Eden Rock Orange Blouse Jacket at Vida Moda

Are You Obsessed With Colour Matching?

Colour Matching Your Wardrobe This Summer

Fuchsia Tee Shirt by Siganture at Vida Moda perfect for colour matchingSome people can’t walk out of the door unless they feel co-ordinated. Something has to match something else, the colours must complement and not be an assault on the eyes. But what is the secret to co-ordination through colour matching?

Colour Matching – an obsession for you?

If you’re obsessed with being colour co-ordinated, you know how it feels before you step out the door. You take one look in the mirror to check everything looks right, otherwise, bizarrely, it won’t feel right. Colour matching can help us feel ‘together’ and in control, it puts us at ease and we wear colour to feel comfortable. Black, white and red are a classic blend, spring pastels make the perfect day look, neutrals and cream plays it safe. A lot of larger ladies prefer black because it makes them look slimmer, however at Vida Moda I am always on the look out for collections that make great use of colour and I’d love to see more larger women using colour matching to create a different look for themselves. It is amazing how clever use of colour can projet a totally different and confident image. One of my favourite techniques is to team a bright colour top with white trousers or a white skirt. This simple technique is powerful but subtle.

Colour Matching or Colour Blocking?

Those of us who are a bit braver will go for the opposites on the colour wheel, i.e. purple and yellow are loud partners in crime but they work. This is colour blocking which is very much in vogue this season, you can stick with complementary colours or you can “push” it a little! Perhaps some of the more extreme variations look better on the catwalk but you can still make some great colour statements yourself.

Colour Matching – This Seasons Colours at Vida Moda

Some strong colours have continued to from the Winter season, Strong purplesa nd mustard have been joined for summer by vibrant oranges, dark blue, and kiwi green all colours which are good for colour matching or which look superb with white.

Flax ElderBerry Tank Top at Vida Moda perfect for colour matching

Colour Matching with Accessories

What if it goes further than matching jackets with trousers or shoes? Do some of us find ourselves crafting a look to the minutest detail, earrings, nails, eye shadow or lips? It certainly seems like a lot of effort but when the ensemble looks 100% bang on, we never forget it. So much so, that getting the right colour match for you can be a bit addictive but also easy to differentiate between times when you want to relax, veg out and be lazy in a striped top matched with floral trousers. You can, if you wish do a little more colour matching and accessorise with shoes and handbags!

In Summary

All of it says a lot about our personality. Those who don’t feel the need to colour co-ordinate are possibly more relaxed and spontaneous people. For a lucky few, mismatching actually works but it mostly down to the actual garment and how it fits, rather than the choice of patterns and colours. It’s all too easy to play it safe but choosing styles we wouldn’t normally go for or blend can rejuvenate our brains and personality. It’s a statement of rebellion or change.

Whatever we do with colour, it’s important to have fun. So the next time you find yourself matching a pair of earrings to a top, think to yourself – is it really that important?

Start splashing some personality into your wardrobe with Vida Moda’s new summer collections which are all about colour this year. Speaking of colour why not read our tips about fake tan!

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Danish Fashion Blue-Tee-Shirt by Signature at Vida Moda

Danish Fashion: Find Your Signature Style

Danish Fashion – Contemporary Style

New Danish Designer Fashion Collection

I’m delighted to add a new danish fashion label (Signature) to our collections. Any of you who have watched The Killing, Wallander or The Bridge on television will hopefully recognise that Scandinavian Fashion and particular Danish Fashion has something wonderful to offer. Danish Fashion labels make excellent use of texture, colour and shape to being us beautiful clothes.

The Signature Danish fashion Label is brand new for our Spring/ Summer collection. It is subtle collection with it’s own identity but also one that will blend in well with your existing wardrobe if you do not wish to make an obvious fashion statement.

Danish Fashion: Pastel Tops

Danish Fashion Blue-Tee-Shirt by Signature at Vida ModaThese three beautiful tops by Signature come in sizes 16 – 24. Perfect with linen trousers, jeans or a long flowing black skirt, they are the perfect inexpensive addition to your seasonal wardrobe.
 
 
 

Danish Fashion: Contemporary Top

Danish Fashion Text Pattern Top by Signature at Vida ModaThis unusual top has short sleeves, round neckline with slight gathering and bow detail in classic black and white montage of text, flowers & architecture. It will look perfect on you with our Sand Linen trousers, black court shoes then have some fun with black, white, neutral coloured jewellery.
 
 

Danish Fashion: Jacket

Danish Fashion White Jacket by Signature at Vida Moda
White Cotton Jacket
This white cotton jacket is stretchy and very comfortable comfort in an on trend style having long sleeves with a popper fastening at the cuff and a round collarless neck, seven popper fastenings and two slash pockets to the front. It’s the perfect addition to a casual jeans outfit or over a dress for a lady at lunch!
 

Danish Fashion: Navy Polka Dot Dress

Danish Fashion at Vida Moda - Navy Polka Dot Dress by Signature
An exquisite dress that blends classic colours and patterns with a modern A-line cut in a fabric that hangs effortlessly flattering. Finish the look with navy leggings and white platform wedges. A big chunky white bead necklace would take this dress from simple daywear to delicious party attire.
 
 

Danish Fashion: Joanna’s Summary

One of the reasons I love this label is their variation and imagination. Different pieces and yet all part of the same design story. Signature is Danish Fashion label that has something for everybody. We’ve got another Danish Fashion Label to tell you about in a future post. It is different again but has distinctive personality.

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Circles Plus Size Tunic Dress by Signature at Vida Moda

Designer Plus Size Fashion Spotlight: One Good Tunic Dress

Plus Size Tunic Dress Versatility

Circles Plus Size Tunic Dress by Signature at Vida Moda
Invest in one good plus size tunic dress and you’ll be able to wear it several different ways for numerous occasions. Our fashion spotlight is on this super stylish, circle patterned plus size tunic dress. It’s very simple, comfortable and versatile, ideal for a variety of occasions, for ladies who lunch, for a casual look with jeans or perfect for a holiday or cruise for warmer evenings or for girls who want to have dancing fun!

Plus Size Styling Idea 1 – Accessories

This 3/4 length dress, has a raspberry, cream, white and tan retro circle patterned bodice and sleeves plus a panel down the front which adds a slimming effect to the garment, perfect for plus size ladies. It’s cut from a stretchy, comfortable fabric that hangs well. The mix of colours means it will most likely already match several other items in your wardrobe including accessories & shoes, making it a top buy. Then, if you want to refresh your look, it won’t take a lot of time or cash to find accessories to go with it.

Plus Size Styling Idea 2 – Jeans & and a casual look

For example, team the dress up with black jeans and raspberry or cream pump heels for a casual Sunday pub lunch. Switch to charcoal high shine tights, tan kitten heels with a matching clutch for a night on the town.

Plus Size Styling Idea 3 – Holiday Look

This plus size dress will also look good with a thick black or tan belt and black leggings with ballet pumps. Perfect for warmer weather and a night out when on holiday. Pack this in your suitcase for holiday or cruise, you won’t need a stylish dress for each day, so plenty of room for souvenirs!

This beautiful plus size tunic dress by Signature is available online at Vida Moda in sizes 16 to 24 and is priced at £49.50

Check out some of our other plus size fashion tips on this blog!

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Plus size fashion – Get Set for Spring in Pastels that Pop!

Plus Size Fashion for Spring

Plus Size Pastel Trends

Powdery pastels are big news this spring, and our gorgeous plus size cream linen dress by French designer Heteroclite (on special offer!) is a perfect base for this fresh, clean look.Plus-Size-Cream-Linen-Dress-by-Heteroclite-at-Vida-Moda
The scooped neck and inverted pleat styling are super flattering.  The large patch pockets and fine line detail pattern add interest while still maintaining a chic, uncluttered, classic shape.
To work the pastel trend, add a soft plus size cardigan, some cute patent pumps, or as the weather warms up, some great wedges to add height and a touch of glamour.  A pretty patterned headscarf tied loosely as a hair band will really set off the look.

For a bolder colour statement, think block colours which are on trend this year – if pastel colours are your thing, how about trying our select new range of plus size pastel teeshirts that have just just arrived in Lime Green, Tourquoise or Fuchsia, or if you’re feeling brave, throw in a pop of neon to really make the look your own.

However, if the thought of sugary pinks and baby blues have you running in fear to the safety of the nearest little black dress, don’t panic! We’re here to help. and now live on Vida Moda one plus size clothing store for curvy women.

Plus Size Combinations

For plus size ladies, as with any trend, it’s all about making it work for you, by working elements of it into your own style. There is no reason why plus size women can’t look good, a little though around combinations, patterns and shapes of plus size clothes is all that is required. Why not try the blue version of our plus size linen dress. As a ‘safer’ option you can start adding some of the cotton candy palette to traditional colours with a little clever accessorising – some baby blue patent pumps, or a stack of muted rainbow coloured bangles will add interest and keep your look totally up to date. Alternatively you might prefer a short white cotton plus size jacket to go with this dress
Either way, it’s spring, summer is coming, its time to have fun, experiment, and embrace your inner girlie girl this spring! Shop at Vida Moda for your Plus Size Designer Fashions this spring.



Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Caring for your Skin – 7 Speedy Facial Tips for Women

In an ideal world, we’d all be able to stick to our skin regime religiously for healthy looking skin but modern life isn’t that simple. If you can grab 30 minutes in the bath, you can give yourself a mini-facial which can repair a multitude of skin errors from your busy week.

7 Speedy Facial Tips

Facial Tips 1.

While the bath is running…….remove make-up with a cleanser & cotton wool pads. Using wipes may not remove all make-up and dirt, so try and cleanser which you need to remove after applying. Grab some clean flannels and line up plenty of cotton wool pads by the side of the bath. 5 minutes

Facial Tips 2.

Get in, relax and breath…….bath foam or salts with citrus, tea tree or eucalyptus base are particularly de-stressing and perfect for a 5 minute yoga style breathing exercise with eyes closed to clear your head. 5 minutes

Facial Tips 3.

Cleanse your face with a foaming wash that balances out the skin but doesn’t strip it entirely of your natural oils. Skincare is personal to our own physiology, so make sure you ‘try before you buy’. Once you have rinsed thoroughly, pat face & hairline dry to get rid of excess water. 2 minutes

Facial Tips 4.

The #1 rule of good skin care….exfoliate. Find yourself a decent facial scrub that suits your budget and skin type. Rub slowly delicately over the skin using two hands, focussing on areas where dirt builds up more heavily (e.g. side of nose, chin). 5 minutes

Facial Tips 5.

Drink it up….use a face mask that rehydrates the skin. If you didn’t have chance to slice up the cold cucumber, dip two cotton wool pads under the cold tap and place over the eyes. 10 minutes

Facial Tips 6.

Setting the tone…..using a toner can remove excess oils and residue from a facial scrub plus they can help absorb moisturisers. 2 minutes

Facial Tips 7.

Hop out and smooth on……once out of the bath, dried and relaxed, sit for a few minutes and smooth some moisturiser on the face. Try and find an oil-free type which will plump up the skin but not leave residual grease. Try before you buy, places like Origins, Body Shop and most reputable cosmetics counters in department stores will have samples you can take away. Don’t be scared to ask. A good moisturiser can be a clever and valuable investment and smart companies know that if you‘re hooked, they have a repeat purchaser for a long time.

Women of all ages can have great skin, and despite the daily buffeting our skin gets from the outdoor elements and heating systems in buildings it is easy to maintain your skin with these simple facial tips which you can work into your daily routine. It just takes a little care and attention, and why not use these speedy facial tips as part of a relaxation routine for yourself, you’ll feel good and look great!

Fashion Models use facial tips like these to keep their skin fresh

Models tend to have great and the ladies who model our collections at Vida Moda certainly do. They both work extremely long hours and do varied jobs and spend a lot of time standing under bright flashing laights during their working day. They have to look after their skin in order to look good and they will use daily routines like these facial tips that they use to maintain their skin.

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

Image courtesy of: Ahmet Guler / FreeDigitalPhotos.net

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