Tag Archives: Designer fashion
Green Sweater by Bitte Kai Rand at Vida Moda

Designer Knitwear To Wear In Winter Weather!

It goes without saying at this time of year, knitwear is a wardrobe essential! When it’s freezing outside, and staying at home under a duvet isn’t an option, a gorgeous chunky knit is the best way to keep yourself warm while staying stylish too.

Green Sweater by Bitte Kai Rand at Vida Moda

Green Sweater

White Sweater by Bitte Kai Rand at Vida Moda

White Sweater

Long Jacquard Sweater by Vetono at Vida Moda

Long Sweater

This gorgeous green sweater by Bitte Kai Rand, is like a great big knitted hug.  The large knit stitch gives it a lovely texture, great for snuggling into, and there are two panel pockets too, just in case you forget your gloves!  The colour looks great with denim, or equally good with neutral coloured long skirts/trousers/leggings – whatever your style, this classic design sweater will slot in nicely. If you prefer a monochrome palette, this contemporary Danish design is also available in white (both sweaters are currently in the sale too – so why not treat yourself to one of each?!)

For a more glamorous take on knitwear, have a look at this long sweater from German fashion house Vetono – the colour blocking and fine rib knit make it sleek and flattering, while the floral detailing keeps it bang on trend too. Perfect teamed with a long black skirt, or leggings – throw on some sparkling jewellery for a stunning evening look that won’t leave you shivering in the cold!

Bitte Kai Rand Chocolate Merino Skirt Vida Moda

Chocolate Skirt

Bitte Kai Rand Beige Merino Skirt Vida Moda

Beige Skirt

Bitte Kai Rand Black Merino Skirt Vida Moda

Black Skirt

Our 100% Merino wool skirts also by Bitte Kai Rand are timeless pieces you can dress up or down in so many different ways.  They are available in black, chocolate or beige and look fabulous with tunic tops, sweater, heels or boots. If you have hips then these skirts are going to look amazing on you! Style them with coordinating neutral tones, or team them with bold tops for a splash of colour – the possibilities are endless.

It looks like summer might still be quite a way off, so for now, invest in some great knitwear and wrap up warm in style!

 
Joanna
Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2011

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Gorgeous Long Purple Cardigan by Bitte Kai Rand at Vida Moda

Cardigan Chic – Definitely not just for grannies!

When it’s as cold as it has been these last few weeks, every girl needs a cardi – or two!
Forget any misconceptions about ‘granny style’, or looking too ‘mumsy’, a well chosen cardigan can be as flexible as your favourite little black dress, and with the right styling, is a wardrobe staple for many a fashionista!

 

This gorgeous wrap by French label Parakian is the sort of ‘must have’ piece we’re talking about.  The classic black colour way means it will go with everything and the waterfall shape makes it super flattering to all figures.

Cardigan Wrap from Anathea By Parakian Wrap at Vida Moda

For a daytime look, team it with jeans, layer on a couple of bright vest tops for colour and interest, add the wrap for warmth and extra style & rock some cosy chic.  For the office, it’s a great alternative to a more formal suit jacket, and will look great over a simple shift dress with opaque tights and boots.  Try adding an over sized brooch or corsage to the lapel as a fun, colorful twist.  When it’s time to hit the town, the beautiful sleek fabric lends itself perfectly to a more glamorous look too.  Think it’s too chilly for a strappy frock?  Add your wrap and you’ll look fabulous while still keeping warm.

 

Gorgeous Long Purple Cardigan by Bitte Kai Rand at Vida Moda If you like to stand out in the crowd, have a look at our fabulous long cardigan by Bitte Kai Rand, in a stunning, vibrant purple.   Again, this perfectly proportioned piece will go with just about everything, and happily take you from day to night.  For a day out shopping, or lunch with the girls, why not keep it simple with jeans, a plain tee, and some cute leopard print pumps for a playful pop of pattern.
In short, to keep you on trend and snug at the same time, a cardigan is what you need – the only problem, is which is your favourite?!

 
Joanna
Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2011

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Size 20 Tunic by Anathea at Vida Moda 2012

Why the tunic dress is your wardrobe staple

The tunic dress, popularised in the 1960′s got a make-over for the new millennium. Now it’s a staple of many women’s wardrobes of all sizes and generations.

Delicious day wear

Tunic dresses are perfect for flattering figures and showing off our best assets.

If you have killer toned calves, then find a pair of leggings, footless tights or even skinny leg cut jeans to team up with the dress for day wear. For those lucky enough to be of ample bosom, choose a v-neck or wide scoop neck with close fitting sleeves. Belts would suit tall, pear shaped figures. Fasten it fairly loose, hanging across one side. This khaki number has a small cowl neck and looks perfect with chunky boots plus would suit lots of different heights and shaped figures.

Vetono Khaki Tunic Size 20 from Vida Moda 2012

Going out glam

Convert any tunic dress to evening wear with a stylish pair of heels and semi-opaque tights for that night on the town. Or for tunic style tops, swap jeans for shiny black trousers, go boot cut for a more flattering shape.

Size 20 Tunic by Anathea at Vida Moda 2012

Accessories make any tunic dress look dazzle, especially if you match your pieces. A pair of simple, elegant but long drop earrings teamed up with a pendant necklace will finish off any look. Or find a pair of nude patent heels and matching clutch for a look that is bang on trend.

Joanna
Vida Moda | Designer Fashion For Curvy Women

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Bitte Kai Rand Winter Coat at Vida Moda 2011

Autumn / Winter Designer Fashion Collections at Vida Moda

Well, after some trials and tribulations we are gradually getting our collections for Autumn / Winter onto our site. We are stocking some truly beautiful clothes for you this season. We think we may have found a simply unbelievable skirt for curvy women, that looks wonderful on all shapes. It is very stylish, elegant and sexy too! but more on that later in the week in a further post!!

Bitte Kai Rand Winter Coat at Vida Moda 2011I’ve found some coats I really like, very different styles that will hopefully suit our customers varied tastes. I noticed the Sunday Times Style magazine has a coats feature today. They are “nice” (not one of my favourite words!) but as usual are being worn by a pretty twenty something.

I’m a forty something and curvy. I don’t associate myself with the young svelte models that grace the pages of the Sunday magazines. The coats featured in the Sunday Times Style Magazine appear a little ordinary to me and to be honest they aren’t cheap either. Our collections are of the finest quality and style which is reflected in the prices. I try to find and stock designer fashion suitable for 35 plus women who are curvy. You won’t find our collections scattered through chain stores on the High Street.

So I was pleased to be somewhat underwhelmed by the coats presented by the Sunday Times Style Magazine today. I think the coats and jackets I’ve selected for this season are special and we have one or two winter coats that certainly make a statement! All of them are displayed in our online store and are modeled by a size 16 model who is in her forties. Who says we can’t look great after forty when we’ve gone up a size or two? Don’t we deserve to have a choice of designer fashion suited to us?

Take a look at our coats and jackets for this Autumn and Winter, I hope you like them. Let me know what you think by adding a comment here.

Joanna

Vida Moda | Designer Fashion For Curvy Women

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Adele – A Down To Earth Celebrity With Plus Size Style

I happened to catch a little of Jonathan Ross’ new chat show on ITV on Saturday, it was exactly the same format as he had on the BBC albeit with a slightly more robust and expensive looking set design! His three guests were Sarah Jessica Parker, Lewis Hamilton and Adele. I didn’t see the interview with Sarah Jessica Parker as I tuned in (such an old fashioned expression!) too late. She did look glamorous but appeared to have extra hair and teeth, and dare I say it very thin, and bear in mind that TV cameras make you look about 10lbs heavier than you actually are. I don’t know a lot about Ms Parker as I never watched her TV Series “Sex in the city” so I can’t really comment further.

Lewis Hamilton seemed like a nice chap but God the interview was shallow and a bit boring, couldn’t “Wossy” have asked him a more probing question or two other than his driving habits when he is in the company of his celebrity girlfriend? Well maybe not, maybe their lives are not that interesting….

The third guest was Adele and what an impression she made! She was like a breath of fresh air. Adele looks to be a size 16 or 18 and she is tall. She was simply dressed in a black velvet dress that suited her perfectly, it was stylish and understated and she made it look glamorous. She combined this simple dress with her big hair and large false eyelashes a la Dusty Springfield to create a powerful but feminine look. Importantly the dress was the correct size for her. She hadn’t tried to pour herself into a size smaller and as result she looked wonderful, to the extent I’m guessing at her dress size. It is amazing how many women think they have to squeeze into a small dress to look small. In actual fact all that does is make them look bigger. One of the key factors key to dressing well if you are a plus sized woman, is to wear the correct size so the item of clothing flows as opposed to being very tight.

Adele might now be a celebrity and according to “Wossy” “Huge in the States” but it doesn’t appear to have affected her too much at all. She was very down to earth, no airs and graces, no celeb simpering or fawning, just honest with a “take me as you find me attitude” an infectious laugh and sense of humour to match. Quite a change from the glitzy, smiley dolly birds we normally see on these sort of television shows. It’s so good to see an honest “projection” of a personality on TV, if that wasn’t her real personality then she is a fine actress.

Mr. Ross did ask Adele a real question or two about her song writing and it was clear she is an artist feeding on her emotions for her artistic output, I’m not convinced we get to see too many of these kinds of artist on television today. More often than not we see “manufactured acts” solely geared to generate money for a record company, ultimately they are a short shelf life product. Adele appears to be the opposite, she is natural, a real musician with soul, who likes performing but doesn’t like touring, such a pleasant change from the female “singers” we normally see promoting an album. She went on to sing and unsurprisingly sounded fabulous. I look forward to hearing her new material and hope that she continues with her successful career for many years, she is truly a rare talent in a sea of mediocrity.

Joanna – Vida Moda | Designer Clothes For Curvy Women

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Hattie Said "Don't Dress Quietly!"

Hattie Jacques said “Don’t dress quietly to minimise your size”

I recently read the authorised biography of Hattie Jacques in which she reportedly said she had no idea what her statistics were. She could not buy clothes to fit her off-the-peg and employed a dressmaker to make all her clothes. In later life she managed to find a shop in New York that catered for outsize ladies where she shopped regularly. Apparently she received regular letters from women asking to buy her old clothes from her as they couldn’t find clothes to fit them. It just seems outrageous that such a large proportion of Customers was completely ignored by the fashion industry. Although ladies statistics are increasing globally at the moment, back in the 50s, 60s, 70s and 80s there must have been a sizable population of women that just were not catered for.

Hattie Said "Don't Dress Quietly!"

Hattie reportedly said

“don’t dress quietly, just to minimise your size. If you are big, you are going to look big anyway. And if you have a colourful personality, then for heaven’s sake play up to it.”

Well said Hattie!! That’s exactly our philosophy at Vida Moda. Hattie thought it was difficult to be fat and feminine at the same time. I think the clothing industry in Britain has moved on since then but it has been very slow and has along way to go. It is easy to understand why someone like Hattie was made to feel that way. In my opinion she was a beautiful woman who did dress femininely in beautiful silks and velvets but the majority of women would not have been able to afford a dressmaker.

While things have changed and progress has been made it is still challenging to find beautiful clothes if you are large and that’s why I opened a shop online, to give women like me the opportunity to have some “designer” choice!

Joanna

Excerpt taken from “Hattie” The Authorised biography of Hattie Jacques by Andy Merriman ©2007

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Plus Size dress (18) from Vida Moda

Will the fashion industry change its manufacturing methods to produce clothes that fit properly?

This is question has never been more relevant than today. The fashion industry is still largely focused on young and trendy consumers and that is what they put in the mainstream media. However people’s body shapes are changing and ultimately the fashion industry will have to change to meet demand from the marketplace. Whether or not we’ll see this change in the way media represents fashion remains to be seen.

Fashion retailers (along with the airline and automotive industries) have funded research into how body shapes are changing. Cornell University in the USA have been collecting anthropometric data by using body scanning to study variations in body size and unsurprisingly the results show wide variations.

Body Scan Image

(Image: Cornell Body Scan Research Group)

It has not been possible for the fashion industry in the past to base their designs or manufacturing processes on anthropometric data simply because it has been too time consuming and difficult to collect. This will probably be different in the future as technology improves, but it does depend on a number of factors.

    • Will people be prepared to have their body scanned to so that clothes can be made to fit properly?
    • Can designers apply their skills to different body forms and still satisfy their artistic desire?
    • Where does the cross over point between artistic intent and function?
    • Does artistic intent cease to matter when designers are faced with designing plus size clothes and does that result in clothes for plus size women that are poorly designed?
    • Can technology be used to create clothes on the fly that are specific to a persons size and shape? (automated tailoring)

Is the fashion industry going to change it’s philosophical approach to designing and producing clothes? Currently fashion houses design based on the target market they trying to reach, usually reflecting a lifestyle and price perspective. They then produce a model based on “regular” sizes, and you can be pretty sure this isn’t a plus size. They take their designs and scale them upwards and downwards to produce their garments in a range of standard sizes. Quite often this does not include plus or petite sizes. Why is this? Either because they don’t want to be associated with plus or petite sizes, those sizes aren’t their target market, OR the designs do not lend themselves to be being manufactured in plus or petite sizes. Designing clothes that work as a design statement across a wide range of sizes is a challenge for designers. Manufacturing variations brings its own cost challenges too.

Luckily there are designers out there today who do recognise the needs of their customers and do make beautiful clothes in plus sizes. They look beautiful and from a design perspective they work across a range of sizes, including plus sizes. They may not always make it to high street chains and they may be more boutique fashion but they are available. The internet is offering more choice if you are prepared to look and over time the internet will level the playing field and provide better choice for clothes that “fit and flatter” for plus size women. This is one of the things we are aiming to do with our online shop http://www.vidamoda.co.uk

However the time is coming where the growing variations in body shape and size will force the industry to change because “standards” won’t work any longer, people are demanding and indeed expecting to have a choice. Considerable variation is occurring in different countries but this is being balanced by emerging and growing markets that the fashion industry can tap into, but we do think things will eventually change.

What are your thoughts?

    1. Do you feel you have adequate choice for fit and size of clothes?
    2. Would you shop in a store that used body scanning and made clothes to fit your shape and size?

Leave a comment and let us know what you think :-)

Information in this post references and is informed by the following article from Cornell University http://www.bodyscan.human.cornell.edu/scene7354.html
Body scan image courtesy of Cornell Body Scan Research Group

Plus Size dress (18) from Vida Moda

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Yay! We’re live

Finally, amazingly, we’ve taken a bold step forwards! We launched our online shop very quietly last week to make sure it worked and to see what a few trusted friends thought of it. The feedback has been quite good so this week is our official launch and we hope those of you that use it will enjoy shopping at http://www.vodamoda.co.uk

Vida Moda is an online store retailing designer plus size clothes for plus size women. “Vida Moda” means life fashion, it is about your life and your fashion.

Vida Moda Cool Linens

If you are a larger lady, if you embrace and celebrate your figure you can be more confident and happy, be who you are and enjoy life even more! We’ll help you do this through our store and this blog. We believe that you, the plus size woman should have a better set of fashion choices in the sizes you need. If you don’t believe us, have a look at our store, all our collections are photographed using plus size models. They are larger ladies just like a lot of you, and they look wonderful. We hope to bring you an interview or two with them in future posts on this blog.

We’ll also tell you more about us in coming posts and we hope to engage you in some debate as well as providing information on fashion along with styling suggestions. Undoubtedly we’ll also talk about life along the way!

Finally we strongly believe you have the right to a good customer experience, and that experience should not be negatively affected by your size or shape. You deserve to look good, and feel good and if we can help you do that in some small way then we’ll be happy!

And remember, we think it is the woman who makes the clothes look good! :-)

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