Tag Archives: Daily Mail

“It’s Martine… With Extra Curves”

The Daily Mail had an article last Thursday pointing out that Martine McCutcheon is currently more curvy than in her TV advert for Activia. Does it matter, it is really worth writing about? Those ads were probably made months ago. The article also quotes Miss McCutcheon as not wanting to fly a flag for being unhealthy and overweight or being too thin either.

It is sad that the Mail used Miss McCutcheon’s curves as a basis for the article which goes on to provide some publicity about her career. Why does it discuss her curves first (in a negative tone) and career second? Do we not enjoy her presence on our screens for her acting talent or do we all rush to watch her on screen because she has extra curves? It is equally baffling as on the same day the paper had quite a feature on “regular people” a set of 5 couples (all over 30) finding out what they thought of each others bodies after a number of years together. This article had a relatively positive tone about body image.
Curvy Marine McCutchoen looking Fabulous
So it was ok to talk about about body perception and weight with non celebrities in a positive fashion but then to subtly criticise Miss McCutcheon for her “extra curves”? Martine McCutcheon is a beautiful woman with a successful acting career and her weight fluctuates like a lot of other people and she looks fabulous regardless. There is no perfect weight and is sad that people automatically associate that being overweight means you are unhealthy. Being skinny can be also be bad for your health and I’m not simply referring to very thin people.

It is perfectly possible to be healthy and be over or under an accepted bodyweight for your height. And it is possible to look good too. Curvy is just as good and as beautiful as skinny, so if you are a curvy bird then hold your head up high and use your curves to express your personal style. Celebrate your talents, skills and achievements and don’t measure yourself on the basis of how other people think you look because of your weight.

Joanna

Image ©DFS

Joanna Davis | Vida Moda | Designer Fashion for Curvy Women Size 14 to 24

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Mary_Porta

Are Leather Trousers Strictly For The Young?

I read with some interest in today’s “Femail” Janet Street-Porter’s view that leather trousers should not be worn by the over 40s.

Janet_Street_Porter

She describes Mary Portas’s legs as looking like “badly packed black puddings”. Well then, this begs the question: at what age should one wear leather trousers? Is there a statutory age?
Surely, age does not come into this. Any item of clothing can look wrong on any person of any age if not worn with the right combination, not suited to the body shape, a poor fit or inferior quality fabric.

Mary_Portas_Leather_Trousers

Mary has got it right. The leather trousers are part of the package and her look is actually very stylish and dynamic. Elle McPherson, Sharon Stone and Carol Vorderman also look fabulous in their leather trousers. They wouldn’t look so good in knee length polyester pleated skirts, twin sets, American tan tights and sensible shoes (to perpetuate the age stereotyping). It’s all about making the most of what you have and projecting an image that you’re comfortable with, whatever your age or indeed shape.

That’s what we are doing with Vida Moda, we are aiming to give larger women a better choice of clothing, shouldn’t we have the same opportunity to dress stylishly?

Joanna

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