Ladies! you can help choose our designer fashion collections for Autumn Winter 2012

Designer Fashion For Women With Curves

We’re on a mission to bring a choice of designer fashion to ladies with curves and at this time of year we are busy viewing plus size clothing collections that are going to be available later this year in Autumn and Winter. We are looking for well designed fashion that makes a statement, is beautiful, well made AND available in a range of sizes that go well beyond size 16! That is not as easy you might think. As independent retailers we have to choose what we want to stock in the Autumn and Winter and order it now so it can be manufactured in time. This is quite difficult we as retailers are totally dependent on a designers impression of where a trend is going or we could be at the mercy of their artistic whim and as fashion taste is subjective, one person’s heavenly vision might be horrific for someone else!

Designer Fashion Experiment

Because of this dilemma we carried out an experiment last weekend. We attended a large designer fashion trade fair and we posted pictures on our facebook wall of various pieces that caught our attention and we asked for friends/fans/ followers opinions. Plenty of people ventured their opinions and we asked a few more questions about colour, pattern, style etc and again people responded. It was really helpful for us to have a direct live interaction with potential customers to allow us to get a perception of their needs and desires. See below for sample image of the designer fashion pieces that we posted on our facebook wall.

Designer Fashion Plus Size Clothing Patterned Tunic By QueDesigner Fashion Plus Size Clothing Patterned Tunic By VetonoDesigner Fashion Plus Size Clothing Bold Patterned Tunic by Quedesigner fashion

We tested our own taste designer fashion choices by including pictures of pieces that we didn’t particularly like (but we didn’t say this on the posts) to see what your opinions were. On the whole we were pleased to see that our tastes largely reflected your tastes. i.e. generally where people indicated (often in volume) they didn’t like something we agreed with them.

Your Feedback About Plus Size Designer Fashion

There were other things we picked up from your feedback too.

1) We need to stock a better range of plus sizes covering a wider selection of pieces in our designer fashion collections (which we want to do), currently we go to size 24.

2) There was a general comment that there is too much grey and people would like to see more colour, including brighter Autumn shades. Our pictures at the these events will always be taken with a cameraphone in lighting that’s not really suitable for photographing designer fashion items. Therefore colours may not be so accurate, browns, beiges, light greys and blues can all turn out “grey” in these type of photographs. Nonetheless it was wonderful to receive this feedback because “grey” is one of standard colors in a fashion designers palette for Autumn and Winter Collections. Because of your feedback we’ll be looking for pieces spanning a wider colour palette this weekend at the next designer fashion trade fair we’re attending.

3) Your also gave us your views on types of pattern, garment shapes and embellishments that you liked or didn’t like which again will help us shape the designer fashion collections we choose for next season.

Maybe it is a little unusual to inform the selection of collections in this way but we think this is particularly useful for us as an online designer fashion retailer as it enables us to engage directly with potential customers. Designer Fashion trade shows and fairs present us with bewildering choices covering all fashion spectrums and make no mistake it is difficult to choose what is right for our customer base. That’s why feedback through a forum like facebook is so helpful.

We face considerable challenges in operating a designer fashion led business, not least because we are relatively new, in a recession and because we are focused on a core market that could be better served by the fashion industry.

Amongst all the challenges we face we’d most like to provide our potential customers with something that appeals to them. If we don’t do that, there is no point to our business. Finding a way to do that at a particular point in time is quite difficult which is why last weekend was so enjoyable, getting your views live on the day and over following days was so helpful and we hope you enjoyed participating too!

Give Us Your Feedback Live This Sunday

So we are going to do a lot more of this to help bring you designer fashion that you’ll love.

We’re attending another show this weekend (on Sunday) and we’ll post “snapshot” pictures of pieces from various designer fashion collections and seek your views on whether you like them or not. We’ll also post questions relating to style, colour, patterns and textures to help us understand what you like.

Look out for us on facebook through much of Sunday. We’ll be delighted if you can join us now and again and comment on the posts and share your views with our community and hopefully encourage some style debate!

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

Images ©Vida Moda 2012

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