Is There a Real Women Revolution?

The Real Women Revolution

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It’s interesting to see the advertising watchdog came down on Garnier last week for misrepresenting the effects of their products by using computer enhancements. Could this be the beginning of a new revolution to depict women in a realistic light? Are we supposed to believe that wearing a particular garment will make us look like the model and is that look really achievable? How about the mascara adverts where in small print under the advert it states that false lashes were worn, or hair products where extensions were used to show flowing, glossy locks? It seems that women are in many cases striving to attain a look that actually doesn’t exist because it’s computer generated or prosthetics have been used to create the effects.

One can accept that, for the sake of selling, aesthetics, vanity etc the use of make up, hairdressing, styling are, in most cases essential, but where does the illusion end? Is it so terrible to show a bit of a double chin, laughter lines, larger midriffs – this list is not exhaustive. Let’s face it we all know that as we put on the years we also tend to develop different physical characteristics and we’re not so gullible as to believe that any cosmetic product or garment is going to change that. Or are we?

Representations of women as paper thin, both computer enhanced and sadly self inflicted, has had a devastating effect on girls and young women in recent years and it’s questionable whether the image can now be re-balanced. If it can, then something powerful is needed to help effect that change – like the Media. But then again isn’t the Media one of the main instigators of these unrealistic images?

What do you think? add your comment and let me know!

Joanna Davis

Vida Moda | Designer Fashion for Curvy Women Size 16 to 24 | 50% off Summer Sale Now On!

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