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How do you like your Hosiery?

After some thought I’ve added a small collection of Hosiery to our collection. Have you ever bought supermarket tights in what you thought was large or extra large only to find that the waist only comes up to your hips or the crotch is half way down your thighs?

Plus size tights are a definite must have and I’ve sourced a make that caters for larger hip sizes, which I am pleased about. My other major consideration is what price range to offer. For me there is nothing more annoying that donning a new pair of tights that have cost me £12.00 only to stick my fingers through them. Therefore, I’ve gone for lower priced tights that are suitable for every day wear.

Also, at this time of year when we’re all wearing longer length skirts and boots we want comfortable, well fitting tights that do the job. I hope you are pleased with my selection. We have plain 15 and 20 denier tights, Opaque’s, Fishnets and Hold Ups – all in plus sizes. If you’d like to see us stock more variety please do let me know! As always, I welcome your comments.

Joanna

Vida Moda | Designer Fashion For Curvy Women

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Plus Size Clothing at Vida Moda | Beige Striped Tunic

Vida Moda Special Offers

Ladies we’ve got 4 special offers on Vida Moda for you this week.

We have a beautiful check jacket by Bitte Kai Rand that is perfect for work or slightly more formal casual occasions. This jacket is on special offer right now at 60% off it’s normal price and is available to fit size 16 to 18. We only have a few of these left so take advantage of the offer now.
Plus Size Clothing at Vida Moda | Bitte Kai Rand Jacket

We also have a pretty tunic by Bitte, it’s a lovely colour, a checkered blue and ash grey. This tunic is on offer at 70% off it’s normal price and is also available to fit size 16 to 18. Again we only have a few of these left, so take advantage now.
Plus Size Clothing at Vida Moda | Bitte Kai Rand Ash Blue Tunic

We have the perfect waterfall cardigan by Heteroclite for Autumn, it is a lace textured and pattern bias cut cardigan which is perfect for everyday activity and looks wonderful. You’ll find it perfect for work or a home if you’re not quite ready for a full winter sweater! We still some of these in the following sizes, 16, 18, 20 and 22. Best of all they are on offer at 50% off the regular price.
Plus Size Clothing at Vida Moda | Waterfall Cardigan

If you are lucky enough to be heading off somewhere sunny for a short break then we also have a stunning little tunic by Heteroclite for you. This little beige and white striped tunic is unbelievably soft and very stylish. We still a few of these in Size 18, Size 20 and Size 22 and they are also on special offer at £27.50.
Plus Size Clothing at Vida Moda | Beige Striped Tunic

Don’t forget our Autumn / Winter collections are now online along with our jewellery collection. All our collections are quite exclusive so you can be assured of wearing high quality designer fashion that is quite rare when you buy from us. Joanna is committed to bringing you a choice of great quality designer clothes for curvy women.

Take advantage of our special offers today as they don’t last long!

Vida Moda | Designer Fashion For Curvy Women Size 14 to 24

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Vida Moda Jewellery Collection

Vida Moda’s New Jewellery Collection

After much debate and evaluating suppliers I finally found the kind of jewellery I wanted for Vida Moda’s jewellery collection. I wanted something expressive, stylish and not too expensive. Jewellery that would look good on a special occasion but which could also worn on an everyday basis to make the wearer feel good. We also faced an additional challenge, that of size. (I had a similar challenge when sourcing our belts). Most jewellery manufacturers seem to assume that all women have long slender necks. This is not the case at all so we’ve carefully checked the length of the chain on every necklace to make sure they are long enough to be comfortable. We do have one or two items that are designed to be worn higher up the neck and in those cases we’ll point that out clearly in the description.

Colour is also a huge factor for me, I love greens and so I’ve chosen one or two pieces in shades of green! I love green jewellery I hope you like the choices I’ve made. We’ve hopefully got something to suit all tastes. In fact some of the comments I’ve seen on Twitter have made me go “Yes I can definitely see you wearing that”. Colour is such an important expression of personality and if we don’t always want to wear clothing with a strong colour then we can accessorise with some beautiful jewellery to add a splash of colour. I don’t know about you, but there are days when I wear a lot of black but I still like my jewellery and use it to offset the black.

I’ve also selected some earrings to complement the necklaces, they are often designed to go together but can be purchased separately.

We’ll be adding more pieces to the store and as we get feedback from you I’ll find additional suppliers and add more ranges over time. So I do hope you like what we are starting with. Take a look at the jewellery collection and add a comment here to let us know what you like or don’t like, or email me at joanna@vidamoda.co.uk to share your thoughts. Over the next few weeks we’ll feature a few of the pieces on a blog post or two.

Joanna

Vida Moda | The Online Designer European Clothing Store for Curvy Women

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Adele – A Down To Earth Celebrity With Plus Size Style

I happened to catch a little of Jonathan Ross’ new chat show on ITV on Saturday, it was exactly the same format as he had on the BBC albeit with a slightly more robust and expensive looking set design! His three guests were Sarah Jessica Parker, Lewis Hamilton and Adele. I didn’t see the interview with Sarah Jessica Parker as I tuned in (such an old fashioned expression!) too late. She did look glamorous but appeared to have extra hair and teeth, and dare I say it very thin, and bear in mind that TV cameras make you look about 10lbs heavier than you actually are. I don’t know a lot about Ms Parker as I never watched her TV Series “Sex in the city” so I can’t really comment further.

Lewis Hamilton seemed like a nice chap but God the interview was shallow and a bit boring, couldn’t “Wossy” have asked him a more probing question or two other than his driving habits when he is in the company of his celebrity girlfriend? Well maybe not, maybe their lives are not that interesting….

The third guest was Adele and what an impression she made! She was like a breath of fresh air. Adele looks to be a size 16 or 18 and she is tall. She was simply dressed in a black velvet dress that suited her perfectly, it was stylish and understated and she made it look glamorous. She combined this simple dress with her big hair and large false eyelashes a la Dusty Springfield to create a powerful but feminine look. Importantly the dress was the correct size for her. She hadn’t tried to pour herself into a size smaller and as result she looked wonderful, to the extent I’m guessing at her dress size. It is amazing how many women think they have to squeeze into a small dress to look small. In actual fact all that does is make them look bigger. One of the key factors key to dressing well if you are a plus sized woman, is to wear the correct size so the item of clothing flows as opposed to being very tight.

Adele might now be a celebrity and according to “Wossy” “Huge in the States” but it doesn’t appear to have affected her too much at all. She was very down to earth, no airs and graces, no celeb simpering or fawning, just honest with a “take me as you find me attitude” an infectious laugh and sense of humour to match. Quite a change from the glitzy, smiley dolly birds we normally see on these sort of television shows. It’s so good to see an honest “projection” of a personality on TV, if that wasn’t her real personality then she is a fine actress.

Mr. Ross did ask Adele a real question or two about her song writing and it was clear she is an artist feeding on her emotions for her artistic output, I’m not convinced we get to see too many of these kinds of artist on television today. More often than not we see “manufactured acts” solely geared to generate money for a record company, ultimately they are a short shelf life product. Adele appears to be the opposite, she is natural, a real musician with soul, who likes performing but doesn’t like touring, such a pleasant change from the female “singers” we normally see promoting an album. She went on to sing and unsurprisingly sounded fabulous. I look forward to hearing her new material and hope that she continues with her successful career for many years, she is truly a rare talent in a sea of mediocrity.

Joanna – Vida Moda | Designer Clothes For Curvy Women

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Does Dress Size Matter?

Does Dress Size Matter?

A recent survey using three-dimensional computerised body scanners of more than 11,000 volunteers aged 16 to 95 (male and female) found that the typical British woman is 5’4.5” tall and weighs 143.5 lbs. The average bust size is 38.5”, the typical waist is 34” and average hip size is 40.5”. Researchers at the London College of Fashion concluded that 38% of women are overweight and 12% are underweight. Although British women have become heavier in the last 50 years, we still have a way to go to catch up with American women.

The study was supported by the Dept. of Trade and Industry and retailers including John Lewis, M&S and House of Fraser. Shops that have been using the data have found a fall in the number of returned clothes and some have made adjustments to the size labeling of their clothes. This explains a lot. I have often looked at slim women and judged them to be a size 10 to 12 only for them to declare they are a size 0 – what is that? No such size ever existed before. Or likewise, judging someone to be a size 18 to 20 for them to declare themselves a size 14 to 16.

Manufacturer and retailer sizing systems vary and the only reliable way of finding your size is to know your measurements and trust that the labeling accurately reflects the garment’s dimensions. Generally, many of us tend to stick with brands whose fit and sizing we trust in relation to our own size and shape although the sizing may not strictly fall within the calibration for the generic size 12, 14, 16, 18…….. Of course, we all quote our size according to the most flattering sizing system.

So what happens when you are out shopping and you are between sizes when you find something you like. Do you buy the smaller size and promise yourself you’ll lose a couple of pounds and fit into it? Or do you buy the bigger size? I’d love to know! Add a comment with your view and share it.

At Vida Moda I take care to measure the clothes we stock because each brand is different and their designers interpret sizes differently. We publish the measures and size interpretations for each of the brands we carry so you can buy with confidence. I also comment on the general fit of each brand in our sizing guide.

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Lightening strike

The perils of hosting in the Cloud

Dear readers

We’ve had a bit of a horrendous week so far. Our eCommerce engine, the software gubbins that runs our online shop lives in the “Cloud”. This bit of “Cloud” is owned by Amazon and is their European Data Centre, based in Dublin Ireland. Apparently it is huge (we’ve never seen it, bit think it is a big shed of some sort). Anyway on Sunday a nearby transformer (not from the movie) got hit by lightening and exploded and caught fire cutting the power supply to both Microsoft’s and Amazon’s Data Centres.

Amazon Web Services

For some reason that is too complicated for me to be even interested in Amazon’s generators didn’t work so all the hundreds of thousands of servers living in the shed switched themselves off in a huff. Apparently servers switching themselves off in a huff makes techie people have sharp intakes of breath.

So it took clever electricity people and Amazon people a 4 to 5 hours to restore power to the Datecentre. Then they started switching on the servers so customers could restart their applications. However some of the servers that switched themselves off in a huff were grumpy and did not want to play (including hours). (The technical term for this is “corrupt”). Amazon told our eCommerce partner (a different company) to leave it with them and they’d try to jolly the servers along.

Over 24 hours later Amazon contacted our eCommerce partner and told them the servers couldn’t be jollied along and needed the equivalent of a visit to The Priory for a full detox and series of spa sessions to restore them to full vigor. (I’m paraphrasing madly here because the techie explanation is just too exciting).

Upon arrival at the Spa all the servers were booked in and ready for their treatments. It then transpired that the all the treatment lotions were rancid. They were rancid because the spa had mistakenly started adding extra ingredients to the lotions and so they couldn’t be used. Now these lotions are uniquely formulated for each customer (server) and absolutely essential for the successful treatment of general dishevelment and grumpiness in servers.

There was only one thing to be done. New batches of lotion would have to be made by hand from a fiddly set of ingredients. This process takes a very long time. Days in fact. It nearly 2 days to make the batches of lotion and treat the grumpy servers, before they could be pressed back into service.

The effect on us has been traumatic. We’ve consumed quantities of cake, tea and alcohol, even a bottle of Grandmothers Sherry has come under threat of consumption.

So what’s the lesson? Well for us it is still that the Cloud is good, it is the inevitable future for provision of technical services. When it’s on song it is excellent. However the caveat is that support systems and emergency plans need to be so much better because the consequences of a failure on this scale are enormous and correspondingly very difficult and time consuming to recover from.

Ironically Amazon experienced a similar failure in the US in April, clearly they didn’t learn anything from it. So come on Mr Jeff Bezos, take your head out of your kindle ebook thingy, get your DataCentre emergency systems sorted out because businesses like ours that depend on the service you provide and need it to work reliably, plain and simple. You are no longer just selling books, you are playing with the economy and peoples’ livelihoods.

This does not take away from the efforts of the people on the ground at Amazon and at our eCommerce partner who worked tirelessly over the last 3 days to restore service. They kept us informed and while that is important and useful it does hide the fact that 3 days of “no existence” for any business is not good business.

Our site http://www.vidamoda.co.uk providing designer fashion for plus size ladies is live once again don’t forget our 50% off summer sale is still running so come along and have a browse!

Thanks for your patience and we are really sorry our store has not been available to you over the last 3 days.

Joanna Davis

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Plus Size Off White and Brown Tunic Top perfect for a night out on holiday

Tops to Wear on Holiday….

No doubt you are all thinking about holidays, I am too but the weather seems to have deserted us here in Cambridgeshire, though I did see reports on Twitter of sunshine in Cornwall today! So you may be thinking of heading to sunnier climates. Of course, that does bring into question the choice of what to wear! If you are like me you will look through your full wardrobe and find nothing suitable to wear on holiday this year. You explain this to your other half – there is always good value to be had in watching their eyeballs head north in disbelief!

So it is time to do some shopping. Being sensible I mentally tick off three types of top that I might need.

1: Travel.
2: Relaxing – casual.
3: Dinner out.

Below are three tops from niche European designers that fall into this category and they are all suitable for “Curvy” ladies.

1. Bitte Kai Rand Black Top Scoop Neck with Cap Sleeves. Sale price £17.00 (From Vida Moda)

Plus Size Black Top with cap sleeves and fine rib texture

Black Top for travelling

This black scoop neck cap sleeved top is perfect for travel. It is a cotton, viscose and lycra mix which makes it very comfortable to wear. It and has a very fine rib texture so it doesn’t look like a tee shirt. It is stylish and versatile. Prefect for travel and still looks fresh at the end of your journey! Also available in White and cream. It also looks fabulous with our Linen trousers or skirts.

2. Heteroclite Red Scoop Neck Top with 3/4 Length Sleeves. Sale Price £26.00 (From Vida Moda)

Plus Size Red Scoop Neck Top with 3/4 length Sleeves

Red Top for relaxing or seeing the sites...!

This top is my favourite, I love it’s colour, so vibrant, so summer! This is a great top for relaxing or sightseeing. It has an open weave which is perfect to allow your body to breathe. Made from 77% cotton mix that is very comfortable and available in size 16 to size 22.

3. Anathea by Parakian Off White and Brown Handkerchief Tunic Top. Sale Price £67.00 (From Vida Moda)

Plus Size Off White and Brown Tunic Top perfect for a night out on holiday

Perfect for going out to dinner on holiday!

This top is perfect for an evening out, it makes quite a statement and is very stylish. It is light and comfortable to wear, perfect for a late dinner with wine on a terrace somewhere!

These are my holiday selections this week, I hope you like them!

Joanna

Vida Moda | Designer Fashion for Curvy Women Size 16 to 24 | 50% off Summer Sale Now On!

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Plus Size Models on Vogue Italia June 2011 Cover

What Is Plus Size?

What is a Plus Size and why can’t the fashion industry deal with it properly?

This is an area under debate at the moment and some people are clearly struggling with it. They know that plus size is popular and is a hot topic for discussion and they wish to participate and comment on the plus size market. But what is “Plus Size”, what does it mean and how do we view it?

The words “Plus Size” are used to refer to clothing for larger people, there is a wide area of debate around what is considered to be large, where does it start? Size, 10, 12, 14 or 16?. The debate then also becomes associated with health issues as many people consider that larger people are automatically unhealthy (this is untrue). The Fashion Industry is totally focused on how people look and larger people do not figure on mainstream fashion’s radar. This is regrettable as a lot of people are larger than the models generally used by the fashion industry (they are then expected to buy clothes modeled on thinner women). It is interesting that the fashion industry is associated with thinness which itself can also give rise to health issues. It seems that people (both large and thin) slightly outside the “norm” are viewed and treated differently though interestingly in certain circumstances both are perceived as being “unhealthy”

However these perceptions are being challenged somewhat because people are getting larger and what used to be considered “plus size” is now much more common than previously. Dress sizes have become larger over the years but have remained labeled as previously known as “Vanity Sizing” to make customers feel good about themselves. Typically the fashion markets are driven by designers setting trends. Their work is an art form and is displayed in an artistic manner. Ready to wear on the high street takes it’s cues from these trends although you also get designers who set their own trends for their market.

Ready to Wear is worn by much wider age and size groupings than shown on the Couture Catwalks, and a lot of the trends seen on the catwalk do not necessarily transfer well to the normal market. So while the “Plus Size” market may not be “media” popular they represent a good portion of people who shop for clothes.

The term “Plus Size” is commonly used in the USA but is less common here in the UK, it is a commonly used search term on Google but it’s not really that well used here in the UK. Media doesn’t really know how to handle it and this was never more clear when we saw the Vogue Italia cover for June 2011. It features 3 beautiful women photographed in lingerie. These women are plus size models and while it is wonderful that Vogue featured them on their cover is a shame that they felt it necessary to photograph the women semi naked and with one of them posed somewhat inappropriately.

Plus Size Models on Vogue Italia June 2011 Cover

Editor in chief Franca Sozzani launched Vogue Curvy in February and the June Cover of Vogue was aimed at helping promote Vogue’s new affinity with plus size women. It is excellent that Sozzani has a launched Vogue Curvy, is this mainstream fashion recognising that there are lots of women out there who are curvy or plus size and who demand that their fashion needs and desires be catered for? On an equally positive note Sozzani is also campaigning against web sites that actively promote anorexia which the fashion industry has been blamed for encouraging in the past. So well done to her for taking an active stance on this issue. In time perhaps the fashion media will focus on fashion as opposed to the size of the individual wearing it. After all everyone has the potential to be elegant and beautiful regardless of their size.

“The Cut” blog also posted an article “No One Seems To Know What A Plus Size Model Really Is” and they featured some quotes from Madeline Figueroa-Jones editor-in-chief of Plus Model magazine. Interestingly “The Cut” also featured a photograph of one of the covers from Plus Model Magazine and of all the covers they could have chosen they chose a cover with models wearing lingerie and posing provocatively. Plus Model Magazine has plenty of covers showing larger women wearing beautiful clothes. So it was a shame that both of these well traveled web sites chose to somewhat cheapen plus size women by showing them in skimpy lingerie (however well photographed).

Both Vogue and The Cut could have chosen photographs showing plus size women wearing beautiful clothes and illustrating the fact that larger women can look just as fabulous as other women and that fashion should be about fashion and not body size. Designers could also look at the world slightly differently and if they were brave they could view curvy women as presenting them with an opportunity to design clothes that flatter curves and to allow them to make a different and new fashion statement. At Vida Moda we argue that curves are required to wear clothes really well! It is part of our mission to find beautiful clothes for larger women that will flatter and make them feel and look wonderful.

One of the things we’d like to know is what term you use to describe your size when you are shopping for clothes or discussing clothes with friends? Do you use any of the following terms, Plus Size, Curvy, Larger-Size? if not then please tell us what terms you do use. Add a comment here or vote for the terms in the poll on our Facebook page.

Vogue Italia Cover Image June 2011 courtesy of The NewsFeed and Vogue Italia

Designer Fashion Size 16 to 24 From Vida Moda | Stylish European Plus Size Designer Clothing Collections For Ladies | Browse Our Online Store For Clothes For Curvy Women.

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