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Oprah Winfrey’s Handbag Shopping Experience in Switzerland

Oprah’s recent shopping experience in Switzerland…

has opened a can of worms. Once again it raises the question of racism. Reaction in the Daily Mail has been quite negative with most comments on the article from August 14th being directed at Ms Winfrey being a little bit precious about her celebrity status in relation to being denied a look at the $38,000 handbag in question, most comments indicated that people didn’t necessarily feel it was a racism issue.

There are a couple of interesting points. Did the sales assistant recognise Oprah? If so and she deemed the handbag too expensive for her then whose purse is it not too expensive for? If she didn’t recognise her then why did the sales assistant not let Oprah look at the bag?

Cosmopolitan shopping

In Western Europe today we are a pretty cosmopolitan continent and yes racism does still exist but make no mistake we are surrounded by isms, age-ism, fat-ism, racism, immigrant-ism. We are divided by cultures, language and religions and a multitude of other factors. In addition there is a variety of tolerances of these factors. A lot of this lies under the surface and people make judgements every day about other people based on what they see and what they believe regardless of their beliefs being right or wrong.

My incorrect assumption about Oprah’s shopping incident

The reason the article caught my eye was that I initially assumed (incorrectly) that the sales assistant had denied Oprah access to the Jennifer Anniston handbag by Marc Ford on the basis she is a curvy lady and therefore couldn’t afford such an item. It never occurred to me that it might be because of Oprah’s skin colour – in fact my reading of the article suggests that it is Oprah’s opinion rather than a stated fact.

Perceptions and opinions

This is why it is interesting; we all have different perceptions and different readings of the same situation. I’m very tuned into the way larger women get treated in shops, I’m probably overly tuned in to this! But it is quite common, larger people do get treated differently, in shops, at work, in relationships and lets be honest it isn’t often different treatment in a positive fashion.

Our overall opinions and perceptions are very heavily influenced by the media and they constantly peddle their take on beauty and “acceptability”. It’s quite wrong and I for one am really pleased that there lots of bloggers out there promoting a different view, one that isn’t driven by main stream media. We are all human and our background, size, colour and creed should not dictate how we are treated.

It’s why we show all our collections on plus size models. Some people don’t like that but I feel that presentation of the clothing we sell should be reflective of and true to the audience we are serving.

Oprah’s opinin

Oprah is not wrong, she should have been allowed to view the bag and make her own purchasing decision regardless of price and really we don’t know why she was denied the opportunity, only the shop assistant knows. She’s a celebrity and she mentioned the incident and she now wishes she hadn’t, otherwise we’d never know about it, but I’m sure it happens regularly to many people.

Any customer going into a shop should be made to feel welcome and to view the merchandise for sale, otherwise why does the shop exist? Am I wrong?

Joanna


Quality plus size clothing and designer fashion For Women Size 14 – 28

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Cambridge Style Week

Fashion Week Season!

We are in the middle of Fashion Week Season. The 4 big fashion shows, New York, London, Milan and Paris will show collections for the 2013 Autumn Winter season. These big traditional and long established events happen twice per year to present designers collections for the next season. These shows establish design trends that then make their way in a subtle fashion into the clothing that we end up buying in the shops or online.

Fashion Week Awareness and the emergence of other shows

Mass media, social media and the Internet in general is enabling more people to be aware of and to pay attention to Fashion Week activities which were previously only really accessible to selected people in the fashion industry. This more mainstream approach is encouraging people to establish other shows and events.

Cambridge Style Week

Cambridge Style Week is an example of this trend and we are very excited to be taking part. Cambridge Style Week runs from February 20th to February 24th. Cambridge is a fantastic city to live and work in. It has a great economy based in science and technology but it doesn’t stop there. Cambridge also has a rich creative side to it and fashion is a part of that with designers and brands hailing from Cambridge establishing themselves worldwide.
This years Cambridge Style Week is hopefully just the first of what will become a regular event promoting fashion in general and fashion businesses from Cambridgeshire.


Vida Moda is an online only retailer of women’s wear size 14 to 28 and is based in Cambridgeshire.

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Yours Magazine Cover

Vida Moda Promotion in Yours Magazine

Attention Yours Magazine readers!

If you are a reader of Yours Magazine you’ll find a special promotion from Vida Moda in Yours this month. We are offering Yours Magazine readers a 20% discount when they shop at Vida Moda during February. So ladies if you like to shop for great quality fashion Size 14 to 28 buy your copy of Yours Magazine today to take advantage of this offer. Use the discount code at the checkout on Vida Moda

YoursCover-Vida-Moda


Yours Magazine Vida Moda Offer February 2013 | Quality fashion For Women Size 14 – 28

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Knitted Sweater with different colour bands

Golden Rules for shopping the Sales

It’s the season for sales!

It’s that time of year again, when all the high street and online shops try to seduce you into spending any money you have left post-Christmas on their brilliant bargains and cheap as chips chic. We love a bargain as much as the next well dressed fashionista, but we also know that the January sales can sometimes send even the savviest shopper temporarily insane! If you love a rummage on a sale rail, then read on for our golden rules of how to shop the sales:

Tip 1: Is it a sales bargain?

It’s only a bargain if you’ll actually wear it. If your style is casually chic with a muted palette, then that electric blue sequined frock is definitely not a bargain, however cheap it is! Don’t let yourself be seduced by ridiculously low price tags – more often than not, they’re so low for a reason! (And remember, sale items are often non-returnable!)

Tip 2: Plan your sale shopping

Know what you’re looking for.  Before you dive into the sales, have a good look through your wardrobe and identify any gaps.  Are you in need of a great new pair of jeans? Is the majority of your underwear collection looking past its best? Making a list of what you actually need will help keep you focused and make you less likely to be sidetracked by ‘too good to be true’ price drops.

Tip 3: Beware the impulse buy in sales

Try things on or take them back.  We know, it’s busy, it’s a hassle and there’s probably a queue, but wherever possible, do make the effort to try things on before you buy.  If you really can’t face the changing room queue, and you really love what you’ve picked up, then snap it up and try on as soon as you get home.  If it’s not a keeper – take it back! Most women have a shocking number of impulse sale buys hanging in their wardrobe, tags still attached – don’t fall into the trap!

Blue & Grey Dress
Was £54.95 now £38.97

Waterfal Tunic with sliver sparkle thread detail

Waterfall Tunic
Was £59.95 now £35.97

Knitted Sweater with different colour bands

Banded Sweater
Was £49.00 now £29.40

And of course the best tip for shopping the sales, is don’t forget to check out the sale items on offer at Vida Moda – as shown above, Happy Sale Shopping!

Joanna


January Sale now on at Vida Moda | Quality fashion For Women Size 14 to 28

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Beautiful Blouses on Sale

Beautiful Blouses

Now is a great time to be shopping online. any online stores are running fabulous sales and Vida Moda is no exception. We have some great deals on blouses.

Whether you’re looking for something chic to help banish the back to work blues, or you want to smarten up your casual a little for lunch with the girls, you really can’t beat a beautiful blouse. Here are three of our favourites from the collections at Vida Moda – which do you like best? They are all currently in the sale.

Beautiful Blouses on sale at Vida Moda

From Left to right: Silk Blouse by Bitte Kai Rand, Was £178 – Now £89 ~ Watercolour Print Blouse by Que, Was £79.95 – Now £59.96 ~ Pretty Print Blouse by Que ~ Was £59.75 – Now £35.85

All of these gorgeous blouse are available in size 16 upwards.

Joanna


Beautiful Blouses on sale at Vida Moda | Quality fashion For Women Size 14 to 28

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Mind The Gap – Skinny Fashion Mannequins – Are They A Good Idea?

The fashion industry is fickle and often driven by style directors keen to wave the next cool thing right in front of us. Historically designers and retailers or possibly art directors in media have done this with lazy respect for the responsibility they wield.

“What responsibility?” I hear you ask. Well in simple terms these people are in a position of power when it comes to influencing other people. None more so than the big brands. For a lot of them their audience is young people and a lot of them will be affected by the visions that style directors and the art directors push for a particular brand or season.

A friend of ours pointed us in the direction of The Gap and the mannequins they use. I haven’t been in Gap for a number of years, I’m perhaps not quite too “old” for the their clothes but I’m definitely too fat for them if their mannequins are anything to go by.

The Gap - Using super skinny mannequins

Mannequin Too Skinny?

Their mannequins are skinny, and please note dear reader not just thin, but broom stick thin. This is the image Gap present to the customer. A lot of their customers will be young, girls and young women who will (subconsciously) look at those mannequins and may think they need to look like that too in order to look cool, be super skinny to wear those clothes and carry off that particular look. Brands like The Gap (they aren’t the only ones) have immense power when it comes to influencing people and how they look. They should be more responsible in using this power.

There is endless debate about health and weight which will carry on indefinitely. Retailers and brands could and should be a little more conscious of their role in portraying a positive body that perhaps is closer to a healthy reality than is currently the norm. This is isn’t the first time this has been commented on. Gap were taken to task in the media last year over their use of super skinny mannequins.

I’m not ranting at Gap, just asking for some thoughtful consideration of the impact they may be having on their vast customer base and requesting that they take some positive action on this issue.

They have a responsibility to think about the style image they are presenting and potential effect it may have on young people, particularly young women. We all want to look good and dress well. There is a line that can be crossed and like everything there is an up side and a downside to crossing the line. All too often it is easy to ignore the darkness of the downside. They pretend it doesn’t exist and instead focus on the upside which is shiny and glamourous but laced with risk.

All too often the fashion industry finds itself on the wrong side of the line which is a shame.

Joanna

Vida Moda | Plus Size Designer Fashion For Women With Curves

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Plus Size Tunic Dress at Vida Moda

The Perfect Plus Size Tunic Dress For A Summer To Autumn Transition

What Plus Size Tunic Dress to Wear?

I don’t know about you, but sometimes I think the weather likes to play games with me. For example, we will have a few warm days in April or May and I’ll decide to get my summer wardrobe out and put my winter one away. The following day we’ll be back to a month of rain and wind, and vice versa.

Crushed Navy Plus Size Tunic Dress at Vida Moda

Autumn Transition

Come September I am dying to get my cosy clothes out of hibernation and get wrapped up ready for winter, but I know that what I put on at 7am will have me melting in a form of heatstroke come 3pm. It’s like a game of chess with weather and clothing battling against each other.

That’s why I am all about the tunic dress. Perfect for the slightly warmer days that surprise us in September, the days where you can still go out in sandals and sunglasses, but not in strappy vests and shorts. Warm but not hot.

Its also perfect for those days that the wind is a little bit quicker than we’re used to, the rain clouds can’t make up their minds, but the thought of a coat brings us out in a, rushing around, boiling hot sweat.

The Perfect Tunic Dress

This tunic dress is perfect for all of these occasions. I’d go as far as to say, apart from during high summer, it’s a year round staple. Legs out in the warmer months, or teamed with leggings, slim trousers or even thick, wooly tights and boots during the colder months. It can be paired with a light denim jacket, long necklace and flats for a casual look, or add a pair of black well fitting leggings, a large costume jewellery ring and some heels and you’re good to go out for the evening.

The soft V neck and navy blue colour make it flattering for all skin tones and shapes (the dress is available up to size 22), and the stretchy fabric means it will be comfortable no matter what you are doing, in whatever weather the day decides to throw at you!

Joanna

Vida Moda | Plus Size Designer Fashion For Women With Curves

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Plus Size Fashion Tips – Making The Best Of Late Summer

Late Summer Style

Quick! Summer is nearly finished, but we are still going to get some glorious sunny days before late summer disappears into autumn. So it’s time to grab the dresses, skirts and strappy sandals and get out there while we can!

Late Summer Bargains

Sumptous Linen Summer Dress by Flax at Vida ModaThere are still plenty of late summer bargains to be had. This gorgeous summer dress is still on sale at Vida Moda, reduced to £46 from £92 and it’s perfect for a sunny day. Teamed with some flat sandals and bright nail varnish you’re good to go. It also works just as well dressed up with some nude heels and a gorgeous hat, perfect for a summer wedding or garden party perhaps.

A cream linen dress that looks comfortable as well as stylish is just right for a sunny weekend, ideally that would mean round a pool with a cocktail in hand, but this gorgeous but simple linen dress will be perfect in the garden at home or at a friends house (with a cocktail in hand..!) for a late summer barbecue!

Late Summer Mornings

As much as I love winter dressing, nothing is nicer than getting up in the morning like today and seeing a beautiful fresh and clear blue sky with the sun shinning A signal to grab a dress to throw on. One piece of clothing for the entire outfit, simple and quick so I can get out in the sunshine before it disappears!

If the sun is too hot, or, more likely, it doesn’t stick around all day, then this lightweight white stretch denim jacket is perfect. Made of cotton but with a ‘denim’ style it’s not too heavy or thick and will go with all your late summer outfits and last well into autumn too.<a href="Signature stretch denim jacket at Vida Moda

Why not take advantage of the late summer sale at Vida Moda and get your self a fashion bargain, either a statement piece or something that you can use regularly from your wardrobe.

So, go on, get out there in the sunshine, whether it’s here or on a last minute holiday and make the most of late summer before the nights draw in…

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

Late Summers Day picture by Sue in Kentucky – A beautiful photo.

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