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Get ready for your beach holiday with Vida Moda!

Holiday time!

“At last”, we all gasp. It’s finally the long awaited School holidays. We look forward to them as the beginning of a well earned break from the panic to make sure all uniforms are laundered and ready for daily wear, sports kits available for those last minute declarations of “it’s football practice today” just as you’re getting in the car, the nagging to get everyone out of bed, breakfasted and dressed ready to leave on time and of course the daily trek to school followed by the car park war.

Get ready for your beach holiday with Vida Moda!

You know it’s going to be round two, in reverse later in the day. A chance to recharge your energy and forget about those daily deadlines to get everyone where they need to be at the right time. The euphoria doesn’t last long as soon the boredom sets in and there doesn’t seem to be anything to do or anywhere to go that doesn’t cost a fortune. The annual family holiday is an exciting prospect and of course having spent a fortune on what you hope is a guaranteed fun packed break, you are in charge of the holiday wardrobes. More expense as everyone has grown out of or worn out last year’s must have casual fashions.

At Vida Moda we’re offering up to 50% off our summer collection of timeless, must have summer chic. Linen trousers for travel, day wear and elegant evening wear. Loose vibrant tunics are must haves for day or evening and keep you cool. Feminine, light dresses make you look and feel radiant. Pretty and lightweight waterfall cardigans for those cooler evenings when you’re savouring the end of a perfect day outside your favourite beach side Bistro. Isn’t it time to slow down and think about you now?

Vida Moda | Designer Fashion for Curvy Women Size 16 to 24

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Plus Size Models on Vogue Italia June 2011 Cover

What Is Plus Size?

What is a Plus Size and why can’t the fashion industry deal with it properly?

This is an area under debate at the moment and some people are clearly struggling with it. They know that plus size is popular and is a hot topic for discussion and they wish to participate and comment on the plus size market. But what is “Plus Size”, what does it mean and how do we view it?

The words “Plus Size” are used to refer to clothing for larger people, there is a wide area of debate around what is considered to be large, where does it start? Size, 10, 12, 14 or 16?. The debate then also becomes associated with health issues as many people consider that larger people are automatically unhealthy (this is untrue). The Fashion Industry is totally focused on how people look and larger people do not figure on mainstream fashion’s radar. This is regrettable as a lot of people are larger than the models generally used by the fashion industry (they are then expected to buy clothes modeled on thinner women). It is interesting that the fashion industry is associated with thinness which itself can also give rise to health issues. It seems that people (both large and thin) slightly outside the “norm” are viewed and treated differently though interestingly in certain circumstances both are perceived as being “unhealthy”

However these perceptions are being challenged somewhat because people are getting larger and what used to be considered “plus size” is now much more common than previously. Dress sizes have become larger over the years but have remained labeled as previously known as “Vanity Sizing” to make customers feel good about themselves. Typically the fashion markets are driven by designers setting trends. Their work is an art form and is displayed in an artistic manner. Ready to wear on the high street takes it’s cues from these trends although you also get designers who set their own trends for their market.

Ready to Wear is worn by much wider age and size groupings than shown on the Couture Catwalks, and a lot of the trends seen on the catwalk do not necessarily transfer well to the normal market. So while the “Plus Size” market may not be “media” popular they represent a good portion of people who shop for clothes.

The term “Plus Size” is commonly used in the USA but is less common here in the UK, it is a commonly used search term on Google but it’s not really that well used here in the UK. Media doesn’t really know how to handle it and this was never more clear when we saw the Vogue Italia cover for June 2011. It features 3 beautiful women photographed in lingerie. These women are plus size models and while it is wonderful that Vogue featured them on their cover is a shame that they felt it necessary to photograph the women semi naked and with one of them posed somewhat inappropriately.

Plus Size Models on Vogue Italia June 2011 Cover

Editor in chief Franca Sozzani launched Vogue Curvy in February and the June Cover of Vogue was aimed at helping promote Vogue’s new affinity with plus size women. It is excellent that Sozzani has a launched Vogue Curvy, is this mainstream fashion recognising that there are lots of women out there who are curvy or plus size and who demand that their fashion needs and desires be catered for? On an equally positive note Sozzani is also campaigning against web sites that actively promote anorexia which the fashion industry has been blamed for encouraging in the past. So well done to her for taking an active stance on this issue. In time perhaps the fashion media will focus on fashion as opposed to the size of the individual wearing it. After all everyone has the potential to be elegant and beautiful regardless of their size.

“The Cut” blog also posted an article “No One Seems To Know What A Plus Size Model Really Is” and they featured some quotes from Madeline Figueroa-Jones editor-in-chief of Plus Model magazine. Interestingly “The Cut” also featured a photograph of one of the covers from Plus Model Magazine and of all the covers they could have chosen they chose a cover with models wearing lingerie and posing provocatively. Plus Model Magazine has plenty of covers showing larger women wearing beautiful clothes. So it was a shame that both of these well traveled web sites chose to somewhat cheapen plus size women by showing them in skimpy lingerie (however well photographed).

Both Vogue and The Cut could have chosen photographs showing plus size women wearing beautiful clothes and illustrating the fact that larger women can look just as fabulous as other women and that fashion should be about fashion and not body size. Designers could also look at the world slightly differently and if they were brave they could view curvy women as presenting them with an opportunity to design clothes that flatter curves and to allow them to make a different and new fashion statement. At Vida Moda we argue that curves are required to wear clothes really well! It is part of our mission to find beautiful clothes for larger women that will flatter and make them feel and look wonderful.

One of the things we’d like to know is what term you use to describe your size when you are shopping for clothes or discussing clothes with friends? Do you use any of the following terms, Plus Size, Curvy, Larger-Size? if not then please tell us what terms you do use. Add a comment here or vote for the terms in the poll on our Facebook page.

Vogue Italia Cover Image June 2011 courtesy of The NewsFeed and Vogue Italia

Designer Fashion Size 16 to 24 From Vida Moda | Stylish European Plus Size Designer Clothing Collections For Ladies | Browse Our Online Store For Clothes For Curvy Women.

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Summer Dresses – a further option – Strawberries and Cream!

Its the second week of Wimbledon and things are hotting up, literally! We are in the midst of a mini heatwave and as I write this we are due a storm that might take the humidity away! On court it has been a hot day too, spare a thought for the poor players charging around in this heat. Ladies be well aware that Rafa may well require numerous shirt changes especially if he has another tough match in the heat like the one today. Andy Murray won too. In fact the top of the men’s draw is still intact but the ladies draw threw up two very surprising exits today. The Williams sisters both lost and while neither were seeded in the top 4 you’d always expect them to feature given their impressive past performances in the tournament. The Ladies singles is anyone’s title this year, could this be the year that Maria Sharapova comes back and wins a second title? One or other of the Williams sisters has won The Ladies Singles Title at Wimbledon 9 times in the last 11 years, Maria Sharapova and Amélie Mauresmo were the winners in the remaining two years. Only one of the last 11 finals did not feature a Williams sister so 2011 is definite break with recent tradition for the ladies.

So what of one of Wimbledon’s other traditions? Well of course you need some contrasting colour to really bring out the greenness of Wimbledon and what better colour than Red. Strawberries and Cream, the sweet side of Wimbledon, perfect for a sunny day and as English a tradition as the tournament itself. To celebrate the tradition of Strawberries and Cream at Wimbledon we are have a beautiful Red and White Plus Size Summer Dress for you. We also have some Plus Size White Linen Trousers that will complement it and leave you feeling cool and comfortable on court!

Plus Red and White Summer Dress with Plus White Line Trousers

Red & White Summer Dress and White Linen Trousers

As the weather is hot if you are going to Wimbledon you need to dress appropriately. We recommend some nice cotton or linen, sunscreen and possibly a large floppy hat! Unfortunately Vida Moda does not have a collection of summer hats, but we do have some wonder full summer dresses. You’ll love this Plus Size Red and White Print Summer Dress with a scooped neck, wide shoulder straps, slit pockets on the side seams and a beautifully deep handkerchief hem. Available in size 16 to size 22 and made from 100% cotton. This dress is perfect for an outing to Wimbledon or indeed to take on holiday and it is on special offer at £48. You may like to wear it as a tunic with some Plus Size White Linen Trousers which you can also find at Vida Moda on special offer at £35.

Enjoy your tennis!

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Carole Vorderman Rear of the Year 2011

Does my bum look big in this? – and isn’t it ok if it does?

The title of this post is perhaps a common question, but we do wonder if it is ever uttered out loud! We are sure many of you mentally ask this question, but perhaps only quietly to yourselves. Why? Are you frightened of the answer? or perhaps you don’t wish to be ridiculed by your spouse, family or friends. Well fear not, it is perfectly OK to have a “big bum”, indeed fashion history shows that at points in time a large rear was de rigeur. In Victorian times (1870′s and 1880′s) we had the “bustle” a built up area of cloth at the rear of a dress to accentuate a ladies rear! This combined with rib crushing corsets and a resulting exaggerated bust meant that Victorian Woman while being prim and elegant was also encouraged to massively exaggerate her body shape.

Carole Vorderman Rear of the Year 2011

Carole Vorderman Rear of the Year 2011

In the modern era we have “Rear of the Year”, an award of some 30 years standing that is typically awarded to celebrities who then get to pose themselves and their award winning rear in the sponsors garments. It is awarded to both a male and female each year. The Rear of the Year website makes a very valid point around the way the fashion industry influences the perception of how women perceive the size of their bums and how acceptable that size is. It goes in phases, so one year we will be in “athletic” mode where bums are trim and toned and maybe even masculine, then there is a reaction where the trend moves back towards the more voluptuous derrière.

This explains why Fiona Bruce won the award in 2010 (trim and athletic) and Carole Vorderman (more rounded) won it in 2011, beating Pippa Middleton into second place – well done Carole! The more rounded and full derrière is in fashion at the moment as it was a few years ago when Jennifier Lopez seemed to catch the “rear” limelight. Clover Stroud covered this subject in her well written article “Better from Behind” in the Sunday Times Style Magazine last weekend. Her article was humorous and Clover rightly encourages women to embrace their generous bums and to be proud of them.

Pippa Middleton came in for some commentary at the Royal wedding about how she looked in her dress (very pretty) but dare we say a little ordinary from behind? We can but wonder what the reaction from the commentators would have been if it was Kim Kardashian following Kate Middleton up the steps. We fear that some of the older male commentators would have had to reach for emergency BBC or ITV oxygen supplies while younger colleagues may have been verbally flabbergasted. These days we are lucky that cameras for this type of event are on good solid stands or the picture may have wavered somewhat too!

So on a more serious note ladies, while you may wish to shed an inch or two, be proud of your plus size belle derrière, embrace it, have fun with it, look after it and if you’ve got it flaunt it!

Of course we’d love to hear your opinions, do you have a big bum, are you proud of it? or do you wish it was somewhere else? Can you help us get to the bottom of the issue? :-) Add a comment, share the article and let’s hear other peoples views!

Vida Moda

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What are you wearing to Wimbledon?

Wimbledon starts next week so what are you going to wear if you are going?

One of things we love about Wimbledon is the fact that the players have to wear White, it’s a competition rule and advertising on the court is also kept to a minimum. White looks so good against the green background of the grass and the court surroundings.

We hope you are lucky enough to be going! If so what are you going to wear? Will you stand out on Centre Court? Will the TV cameras catch sight of you and be forced to linger because you look stunning? We hope so! At Vida Moda We’ve got a few options that will help look really good at Wimbledon this year. One of our recommendations would be for you to attend in a stunning white outfit perhaps accessorised with some lovely jewelery, something silver with a splash of colour that works well for you. Everyone can wear white and look good and the colour choice of your jewelery will depend on your skin and hair colouring. So its most important you choose your jewellery carefully!

Plus Size White Linen Clothes For Wimbledon

Vida Moda - Are you wearing white for Wimbledon 2011?

If you are going to wear white why not consider combining these pieces from our Bitte Kai Rand collection. Bitte is a fabulous designer and always produces wonderful collections which are subtly modern. You’ll look really good if you wear some or all of the following items to Wimbledon

First up we recommend some beautiful white linen trousers . To go with them we recommend this gorgeous White Linen Tunic. Alternatively we can offer a flexible white cotton top with 3/4 sleeves to go under a truly beautiful White Linen Jacket with a tailored waist. You’ll feel special wearing these clothes and you’ll look beautiful. Click on each image to view more detail about the item in Vida Moda’s online store. Don’t forget the White Linen Jacket is on special offer at the moment!

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Vida Moda Special Offers – June Week 3 – Extended for an Extra week!

This week Vida Moda has great special offers. We’ve got colour and style for you this week at a special price for this week only. There are not many of these items left!

Anathea by Parakian Brown Trousers

First up are some very comfortable trousers. These viscose and nylon trousers from Anathea by Parakian are very comfortable to wear and look fabulous. Ideal as part of a smart evening outfit. If you go on cruises these are wonderful for wearing for evening functions on board! Vida Moda stocks these trousers in size 16 to size 24.

Heteroclite Lavender Waterfall CardiganSecondly we have a beautiful Lavender Waterfall Cardigan for you. This bias cut cardigan from Heteroclite is a stunning colour and is wonderful for combining with a variety of other pieces. It is very versatile and is good for everyday wear and won’t look out of place if you keep it for that special occasion. Vida Moda stocks these cardigans in size 16 to size 22.

White Linen Jacket by Bitte Kai RandOur final special offer choice for you this week is a stunning White Linen Jacket by Bitte Kai Rand. This is a really elegant jacket with a tailored waistline has two buttons and two pockets and can worn for work as well as social occasions. This white linen jacket is available in a single size covering size 16 to size 18 only.

Don’t forget, all of our items are from niche European designers, they are special and quite rare. You won’t find too many people wearing these brands in these sizes so we are pleased to have been able to find them for you. Vida Moda is offering you something quite special at great prices so take advantage of these offers so you can look good and feel great in designer clothes made for real women!

These are this weeks special offers, how would you wear them? and what would you wear with them?

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The Wimbledon Championship – A British Tradition

The All England Lawn Tennis Club

Image ©Tom Vander Well 2009

One of the milestones of British summer is approaching fast. Yes it’s time for The Wimbledon Championship, held at the All England Club, where we see the game of tennis presented in a quintessentially British fashion. This is the time of year when millions of British people tune in to see a player from the British Isles lift either of the singles trophies at Wimbledon. We think The Wimbledon Tennis Championships are the jewel in the crown of World tennis. Of the four Grand Slam Titles it is perhaps the one that all players wish to win the most. The Lawn Tennis Association make a valiant effort every year to make sure the championship is beautifully presented and well run, not withstanding the weather!. Henman Hill will be awash with hopeful fans all watching the big screen with a fervent desire to catch a glimpse of a potential British Champion. Will we be lucky this year?

So ladies the most important question is are you lucky enough to be going? Do you have a ticket or are you having to join the queue for tickets on the day? Over the course of this week we’ll be celebrating Wimbledon with some blog posts and special offers highlighting our choice of what to wear from Vida Moda if you are going to Wimbledon this year. We’ve got some very nice summer clothes to help you look fabulous at Wimbledon!

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Vetono Summer Dress N

Summer Dresses – Our first option

We are now in the month of June! Traditionally this is a “proper” summer month in the United Kingdom. Sunny days, warm air, gentle breezes a time of year when the country side looks really beautiful and nature shows her pretty and colourful side.

The evenings are longer and social live moves outside. The English sports world switches it’s focus to the summer sports of tennis, cricket, polo, and horse racing. The weather draws bigger crowds to sporting and social events during the summer months. Therefore it’s a chance to go out and be seen looking rather beautiful!

The summer dress is staple part of our wardrobes, and what a truly wonderful garment! The summer dress can be bold and brash, subtle and soft, sensual or elegant a perfectly versatile garment to share your personality. Over the next few weeks we are going to feature some summer dresses from Vida Moda. They’re all different and will suit different personalities. A summer dress is the perfect way for you to make a statement about you, whether you are walking down the street, attending a big event, socialising with friends or simply spending some time out and about with your family.

We start this short series with a simple summer dress that is a bold but beautiful print. It’s vibrant, it’s happy, it will help you make a tasteful statement, it will turn heads! But… it needs you to bring it to life!

Vetono Summer Dress J

Vida Moda’s two models Jo and Nina both loved this dress. They are both plus sized models, and both have different body shapes and the designer has come up with something that works really well for both of them.

Vetono Summer Dress N

Their different body shapes make it look like they are wearing a different dress. It looks fantastic on both of them. It will look fantastic on you.

Buy this summer dress to make your statement this summer!

Vetono Summer Dress J

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