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Circles Plus Size Tunic Dress by Signature at Vida Moda

Designer Plus Size Fashion Spotlight: One Good Tunic Dress

Plus Size Tunic Dress Versatility

Circles Plus Size Tunic Dress by Signature at Vida Moda
Invest in one good plus size tunic dress and you’ll be able to wear it several different ways for numerous occasions. Our fashion spotlight is on this super stylish, circle patterned plus size tunic dress. It’s very simple, comfortable and versatile, ideal for a variety of occasions, for ladies who lunch, for a casual look with jeans or perfect for a holiday or cruise for warmer evenings or for girls who want to have dancing fun!

Plus Size Styling Idea 1 – Accessories

This 3/4 length dress, has a raspberry, cream, white and tan retro circle patterned bodice and sleeves plus a panel down the front which adds a slimming effect to the garment, perfect for plus size ladies. It’s cut from a stretchy, comfortable fabric that hangs well. The mix of colours means it will most likely already match several other items in your wardrobe including accessories & shoes, making it a top buy. Then, if you want to refresh your look, it won’t take a lot of time or cash to find accessories to go with it.

Plus Size Styling Idea 2 – Jeans & and a casual look

For example, team the dress up with black jeans and raspberry or cream pump heels for a casual Sunday pub lunch. Switch to charcoal high shine tights, tan kitten heels with a matching clutch for a night on the town.

Plus Size Styling Idea 3 – Holiday Look

This plus size dress will also look good with a thick black or tan belt and black leggings with ballet pumps. Perfect for warmer weather and a night out when on holiday. Pack this in your suitcase for holiday or cruise, you won’t need a stylish dress for each day, so plenty of room for souvenirs!

This beautiful plus size tunic dress by Signature is available online at Vida Moda in sizes 16 to 24 and is priced at £49.50

Check out some of our other plus size fashion tips on this blog!


Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Floral Print Top By Emreco At Vida Moda

There’s More to Easter Than Chocolate Eggs

A Gift for Easter

Attention! loving husbands, boyfriends and partners, (or even sons and daughters). Before you splash out on a fancy chocolate gifts and a slap up Easter lunch for the forthcoming Bank Holiday, think about a gift for Spring that says “I love you, I think you’re amazing.” Chocolate is a girls best friend but the gift of style treats her to a whole new look.

Easter weekend is four glorious days off from work for most, perfect for spending quality time with our loved ones. So looking fabulous for a special family lunch is one of the best presents that special someone could receive. Having a whole new outfit can make them feel like a whole new person. Even one brand new fabulous item of clothing, can turn a tired wardrobe into multiple opportunities. But buying clothes as a gift for other people can be tricky.

Here’s our top tips for choosing a risk free outfit as a gift:

Secret squirrel: if you’re able to get into her wardrobe without her noticing have a look at the colour range and sizing. It may be she wears a different size for trousers vs. dresses and tops. Or ask someone who is likely to know.

Style: look for garments that will flatter her best features. There are some where you can’t go far wrong for all shapes and sizes. Don’t be afraid of offending her with the number that’s on the label. Don’t forget, the key to looking great in an outfit is buying the right size for your shape, not the size you feel you ought to be! Make sure you a buy a gift that is the correct size!

MultiColoured Jersey Dress by Vetono at Vida Moda

40% off Now Only £49.20

Marine Polka Dot Blouse by Heteroclite at Vida Moda

40% off Now Only £39

Colours: Although you may be tempted to stay in your lady’s comfort zone, Spring symbolises buds forming, flowers blooming, so mirror nature and inject some colour into her style. If you know she has a penchant for a certain colour, such as black, try and find a garment with subtle hints of colour or flair to liven it up. Alternatively give the gift of colour and look for pastel colours that look fabulous now and during the summer months.

Ideal Easter Gift Scarlett Necklace At Vida ModaAccessorise: depending on your budget, adding some jewellery, bags or belts to an outfit makes it extra special. She will love feeling groomed from head to toe, accessories lend that finishing touch. Accessories always make a great gift.

Place your gift order by Tuesday 2nd April with Vida Moda for delivery in time for Easter Weekend 2012.

Take a look at our spring offers for that special gift for Easter, treat someone to special fashion gift that you won’t find easily on the high street.


Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Plus size fashion – Get Set for Spring in Pastels that Pop!

Plus Size Fashion for Spring

Plus Size Pastel Trends

Powdery pastels are big news this spring, and our gorgeous plus size cream linen dress by French designer Heteroclite (on special offer!) is a perfect base for this fresh, clean look.Plus-Size-Cream-Linen-Dress-by-Heteroclite-at-Vida-Moda
The scooped neck and inverted pleat styling are super flattering.  The large patch pockets and fine line detail pattern add interest while still maintaining a chic, uncluttered, classic shape.
To work the pastel trend, add a soft plus size cardigan, some cute patent pumps, or as the weather warms up, some great wedges to add height and a touch of glamour.  A pretty patterned headscarf tied loosely as a hair band will really set off the look.

For a bolder colour statement, think block colours which are on trend this year – if pastel colours are your thing, how about trying our select new range of plus size pastel teeshirts that have just just arrived in Lime Green, Tourquoise or Fuchsia, or if you’re feeling brave, throw in a pop of neon to really make the look your own.

However, if the thought of sugary pinks and baby blues have you running in fear to the safety of the nearest little black dress, don’t panic! We’re here to help. and now live on Vida Moda one plus size clothing store for curvy women.

Plus Size Combinations

For plus size ladies, as with any trend, it’s all about making it work for you, by working elements of it into your own style. There is no reason why plus size women can’t look good, a little though around combinations, patterns and shapes of plus size clothes is all that is required. Why not try the blue version of our plus size linen dress. As a ‘safer’ option you can start adding some of the cotton candy palette to traditional colours with a little clever accessorising – some baby blue patent pumps, or a stack of muted rainbow coloured bangles will add interest and keep your look totally up to date. Alternatively you might prefer a short white cotton plus size jacket to go with this dress
Either way, it’s spring, summer is coming, its time to have fun, experiment, and embrace your inner girlie girl this spring! Shop at Vida Moda for your Plus Size Designer Fashions this spring.


Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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6 Style Tips – The Secrets of French style

French Style is recognised the world over and remains a huge influence on fashion.

But have you ever wondered what a French woman’s secret is to looking so chic in the simplest of clothes? After a stint of living there, a friend of mine picked up some key french style tips and I’d like to share them with you.

French Style Heteroclite Shearling at Vida Moda

French Style Tip 1: Buy well, buy twice.

French women may not be known for having the most exciting wardrobe in the world, however, because they invest in good fabrics and cuts, garments often look timeless. You’ll often see ladies with two piece suits and beautifully tapered blouses. This is french style, it’s subtle and noticeable because it is quiet and understated, but totally unmissable.

French Style Tip 2: Classic saves money.

We have all, at one time gone for the impulse purchase of a piece that we wore once and it’s been sitting at the bottom of our wardrobe in a bag ever since. There are ways to adjust your look around staple garments without feeling drab. Picking classic styles and colours, such as black, charcoal, ivory and other neutrals could be the smartest move you’ll ever make. This summer will present a fabulous opportunity to add to your options. Colour is very important this for this summer as colour blocking is fashionable at the moment. Careful colour choices will work together and then can worn with the classic colours previously mentioned to create a different look.

Paying close attention to the care instructions of your most worn items makes them look as good as new and last longer. My friend noticed noticed that the most chic French ladies had lint-free and well pressed outfits for almost every occasion. The same goes for shoes and bags, keep leather well nourished, away from wet and polished. Simple but effective presentation is a key part of achieving a look that reflects french style, it is not just about the garments.

French Style Tip 4: Grooming.

It seems a little over the top to do your hair for the supermarket but it’s not unusual to see in French cities. It is quite common to see French ladies with very diverse styles and all ages making the effort on finishing touches, such as manicured nails, flawless skin and neat hair, french style is about paying attention to detail.

French Style Tip 5: Accessories.

French are wonderful at choosing and using accessories to complement their outfits, often in a subtle way. Artful use of jewellery, handbags, belts, scarves and sunglasses can often accentuate a look and make it stand out but without being loud! Again colour can play and important part here along with texture.

French Style Tip 6: Wear appropriate sized clothes.

This is one of the most important tips. You must wear garments that are the correct size for you. Tight garments will look awful even if they are very expensive. If you wear a dress that is the correct size, you will look fabulous, and yes you will look slimmer! If you wear a dress that is a size too small and is tight, its lines won’t look good, it won’t flow properly and you will look larger than you are.

Vida Moda has a some french style collections, they are quite different to each other, one is quite subtle (Heteroclite) and the other is a little more contemporary (Anathea). Heteroclite is perfect for adding some a dash of casual french style to your holiday and everyday wear. Anathea is a little more dressy and if you are going on a cruise it is comfortable and easy to wear french style for being on a ship and it doesn’t need lots of ironing, so it is perfect for traveling!

French Style icon Coco de Chanel once said, “Fashion fades, only style remains the same.”

Coco set a benchmark for french style that is perhaps unsurpassed and will remain an influence on designer for generations to come.

At Vida Moda I believe that women with curves should have the same style choice as thinner women and we are constantly encouraging designer to design in sizes that suit us, and I hope you like the two collections we currently stock to represent french style.


Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Adele,Vida Moda's favourite Female Artiste!

Adele Sweeps The Grammys With 6 Gongs And The Best Frock!

Fashion statements at The Grammys

While the stars at this year’s BAFTA ceremony largely opted for a more subdued, refined take on glamour and fashion in monochrome and nude styles, across the pond at The Grammys, it was a very different story – bold colours were being splashed about fearlessly, flesh was being flashed, and the fine line between high fashion and just plain bizarre was almost nonexistent! The Grammys seem to attract a more glitzy fashion statement which can be spectacularly successful or which can be a poor choice and end up being a fashion disaster!

Fashion clangers at The Grammys!

In our opinion, there were quite a few clangers – such as Fergie’s bright orange Gaultier gown (We love that she loves her curves – but we’re not sure that a see through lacey/crochet affair with magic pants was the best way to show them off!) and Nicki Minaj in her little red riding hood meets The Pope style Versace ensemble (A little too obviously attention seeking & controversial for the sake of it, for our liking), but there were plenty of hits too.

Bold Fashion at The Grammys!

Katy Perry has divided opinion in the fashion round-ups, but we loved her sparkling Ellie Saab gown in bang on trend pastel blue. The matching hair may have been a step too far, but we think she pulled it off! Kelly Osboure also had dyed hair to blend with her outfit to create a fashion statement. Katy and Kelly both made a bold fashion statement and pretty much carried it off.

Kelly Rowland opted for pastels too and looked great in a beautifully detailed dusky pink column dress by Alberta Ferretti – we give her extra points for embracing her natural hair too – bin the extensions Kelly, it looked gorgeous!

Classic Fashion at The Grammys!

Gwyneth Paltrow & Rhianna dared to bare in classic strappy black gowns by Stella McCartney & Armani – and rather than have a fashion diva strop on seeing their frocks were pretty similar, Gwyneth tweeted a picture of them together - quite classy!

The Fashion winner at The Grammys and The Brit Awards!

Our favourite of the night though, was definitely Adele – not only did she sweep the boards by picking up no less than six awards, but she also looked beautiful in a stunning Giorgio Armani gown.  The classic black shape, a fashion statement in itself, embellished with a mesh overlay and sparkling sequins, looked fabulous.  Timeless elegance with just enough sparkle to mark the occasion. Perfect!

Adele glamorous fashion at The Grammys and the Brit Awards 2012

Adele wore the same dress when she sang at The Brit Awards last night plus a dress by Burberry when collecting one of her two Brit Awards. Despite her surgery she’s had outstanding couple of years and is not only a singing superstar but is also becoming a style ambassador for naturally curvy women. We don’t mean celebrity curvy women, we mean ordinary women, Adele’s body shape reflects that of many women today, not that of the rarified atmosphere of shallow celebrity.

We hope Adele stays true to herself and doesn’t distort her appearance to suit her new stellar status. Adele has a glorious opportunity to be a style ambassador for ordinary women, right now we get the impression she dresses well because she wants to look good for herself and she doesn’t have airs and graces and we hope she never loses that part of her personality.

The media should focus on Adele’s fabulous voice (a gift), her personality and style rather than focus on whether of not she has lost weight. That is her business and should be hers alone, journalists should be talented enough to focus on Adele’s gift. After all we listen to her because she sings beautifully, not because she has gone up or down a dress size.


Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Designer Fashion Plus Size Clothing Patterned Tunic By Vetono

Ladies! you can help choose our designer fashion collections for Autumn Winter 2012

Designer Fashion For Women With Curves

We’re on a mission to bring a choice of designer fashion to ladies with curves and at this time of year we are busy viewing plus size clothing collections that are going to be available later this year in Autumn and Winter. We are looking for well designed fashion that makes a statement, is beautiful, well made AND available in a range of sizes that go well beyond size 16! That is not as easy you might think. As independent retailers we have to choose what we want to stock in the Autumn and Winter and order it now so it can be manufactured in time. This is quite difficult we as retailers are totally dependent on a designers impression of where a trend is going or we could be at the mercy of their artistic whim and as fashion taste is subjective, one person’s heavenly vision might be horrific for someone else!

Designer Fashion Experiment

Because of this dilemma we carried out an experiment last weekend. We attended a large designer fashion trade fair and we posted pictures on our facebook wall of various pieces that caught our attention and we asked for friends/fans/ followers opinions. Plenty of people ventured their opinions and we asked a few more questions about colour, pattern, style etc and again people responded. It was really helpful for us to have a direct live interaction with potential customers to allow us to get a perception of their needs and desires. See below for sample image of the designer fashion pieces that we posted on our facebook wall.

Designer Fashion Plus Size Clothing Patterned Tunic By QueDesigner Fashion Plus Size Clothing Patterned Tunic By VetonoDesigner Fashion Plus Size Clothing Bold Patterned Tunic by Que

We tested our own taste designer fashion choices by including pictures of pieces that we didn’t particularly like (but we didn’t say this on the posts) to see what your opinions were. On the whole we were pleased to see that our tastes largely reflected your tastes. i.e. generally where people indicated (often in volume) they didn’t like something we agreed with them.

Your Feedback About Plus Size Designer Fashion

There were other things we picked up from your feedback too.

1) We need to stock a better range of plus sizes covering a wider selection of pieces in our designer fashion collections (which we want to do), currently we go to size 24.

2) There was a general comment that there is too much grey and people would like to see more colour, including brighter Autumn shades. Our pictures at the these events will always be taken with a cameraphone in lighting that’s not really suitable for photographing designer fashion items. Therefore colours may not be so accurate, browns, beiges, light greys and blues can all turn out “grey” in these type of photographs. Nonetheless it was wonderful to receive this feedback because “grey” is one of standard colors in a fashion designers palette for Autumn and Winter Collections. Because of your feedback we’ll be looking for pieces spanning a wider colour palette this weekend at the next designer fashion trade fair we’re attending.

3) Your also gave us your views on types of pattern, garment shapes and embellishments that you liked or didn’t like which again will help us shape the designer fashion collections we choose for next season.

Maybe it is a little unusual to inform the selection of collections in this way but we think this is particularly useful for us as an online designer fashion retailer as it enables us to engage directly with potential customers. Designer Fashion trade shows and fairs present us with bewildering choices covering all fashion spectrums and make no mistake it is difficult to choose what is right for our customer base. That’s why feedback through a forum like facebook is so helpful.

We face considerable challenges in operating a designer fashion led business, not least because we are relatively new, in a recession and because we are focused on a core market that could be better served by the fashion industry.

Amongst all the challenges we face we’d most like to provide our potential customers with something that appeals to them. If we don’t do that, there is no point to our business. Finding a way to do that at a particular point in time is quite difficult which is why last weekend was so enjoyable, getting your views live on the day and over following days was so helpful and we hope you enjoyed participating too!

Give Us Your Feedback Live This Sunday

So we are going to do a lot more of this to help bring you designer fashion that you’ll love.

We’re attending another show this weekend (on Sunday) and we’ll post “snapshot” pictures of pieces from various designer fashion collections and seek your views on whether you like them or not. We’ll also post questions relating to style, colour, patterns and textures to help us understand what you like.

Look out for us on facebook through much of Sunday. We’ll be delighted if you can join us now and again and comment on the posts and share your views with our community and hopefully encourage some style debate!


Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

Images ©Vida Moda 2012

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Vetono Chocolate Tunic at Vida Moda

Chocolate Tunic Dress – Your New Best Friend

Every woman needs a great jersey dress, and our Chocolate Tunic by Vetono is a perfect example and is available up to a size 22.

It’s super stretchy and perfectly weighted to drape beautifully for truly effortless chic.  Add this little beauty to your wardrobe and you’ll soon realise how flexible it is – dressed up or down, it’ll always look bang on trend.

Vetono Chocolate Tunic at Vida Moda

For a daytime look, keep it simple, team with your favourite jeans or leggings, some great boots; add a chunky beaded necklace & an oversized shoulder bag and you’re good to go.
For work, just add opaque tights and some patent court shoes.  For a splash of colour, style with a bright scarf – left loose or tied in a quirky pussy bow depending on your style.  Choose a bold Aztec style print to tie in with one of this season’s big catwalk trends and you’ve got instant office-chic.

When you’re looking for more glamour, the tunic’s gorgeous chocolate brown shade lends itself beautifully as a blank canvas to accessorise with this season’s Afrocentric trends.  Think chunky ethnic style jewellery, earth tones, wooden bangles, and of course, don’t be afraid to throw a splash of animal print into the mix.  Fashion’s long standing love affair with playful prints shows no sign of ending any time soon, so why not invest in some leopard print pumps or heels to really set off the look.  Add a coordinating clutch to stash the essentials and get ready to party!
This great little dress will soon become one of your wardrobe staples – have fun experimenting with it!

This designer tunic is available at Vida Moda now in 3 sizes catering for size 16 to 22.

Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2012

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Green Sweater by Bitte Kai Rand at Vida Moda

Designer Knitwear To Wear In Winter Weather!

It goes without saying at this time of year, knitwear is a wardrobe essential! When it’s freezing outside, and staying at home under a duvet isn’t an option, a gorgeous chunky knit is the best way to keep yourself warm while staying stylish too.

Green Sweater by Bitte Kai Rand at Vida Moda

Green Sweater

White Sweater by Bitte Kai Rand at Vida Moda

White Sweater

Long Jacquard Sweater by Vetono at Vida Moda

Long Sweater

This gorgeous green sweater by Bitte Kai Rand, is like a great big knitted hug.  The large knit stitch gives it a lovely texture, great for snuggling into, and there are two panel pockets too, just in case you forget your gloves!  The colour looks great with denim, or equally good with neutral coloured long skirts/trousers/leggings – whatever your style, this classic design sweater will slot in nicely. If you prefer a monochrome palette, this contemporary Danish design is also available in white (both sweaters are currently in the sale too – so why not treat yourself to one of each?!)

For a more glamorous take on knitwear, have a look at this long sweater from German fashion house Vetono – the colour blocking and fine rib knit make it sleek and flattering, while the floral detailing keeps it bang on trend too. Perfect teamed with a long black skirt, or leggings – throw on some sparkling jewellery for a stunning evening look that won’t leave you shivering in the cold!

Bitte Kai Rand Chocolate Merino Skirt Vida Moda

Chocolate Skirt

Bitte Kai Rand Beige Merino Skirt Vida Moda

Beige Skirt

Bitte Kai Rand Black Merino Skirt Vida Moda

Black Skirt

Our 100% Merino wool skirts also by Bitte Kai Rand are timeless pieces you can dress up or down in so many different ways.  They are available in black, chocolate or beige and look fabulous with tunic tops, sweater, heels or boots. If you have hips then these skirts are going to look amazing on you! Style them with coordinating neutral tones, or team them with bold tops for a splash of colour – the possibilities are endless.

It looks like summer might still be quite a way off, so for now, invest in some great knitwear and wrap up warm in style!

Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2011

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