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What are you wearing to Wimbledon?

Wimbledon starts next week so what are you going to wear if you are going?

One of things we love about Wimbledon is the fact that the players have to wear White, it’s a competition rule and advertising on the court is also kept to a minimum. White looks so good against the green background of the grass and the court surroundings.

We hope you are lucky enough to be going! If so what are you going to wear? Will you stand out on Centre Court? Will the TV cameras catch sight of you and be forced to linger because you look stunning? We hope so! At Vida Moda We’ve got a few options that will help look really good at Wimbledon this year. One of our recommendations would be for you to attend in a stunning white outfit perhaps accessorised with some lovely jewelery, something silver with a splash of colour that works well for you. Everyone can wear white and look good and the colour choice of your jewelery will depend on your skin and hair colouring. So its most important you choose your jewellery carefully!

Plus Size White Linen Clothes For Wimbledon

Vida Moda - Are you wearing white for Wimbledon 2011?

If you are going to wear white why not consider combining these pieces from our Bitte Kai Rand collection. Bitte is a fabulous designer and always produces wonderful collections which are subtly modern. You’ll look really good if you wear some or all of the following items to Wimbledon

First up we recommend some beautiful white linen trousers . To go with them we recommend this gorgeous White Linen Tunic. Alternatively we can offer a flexible white cotton top with 3/4 sleeves to go under a truly beautiful White Linen Jacket with a tailored waist. You’ll feel special wearing these clothes and you’ll look beautiful. Click on each image to view more detail about the item in Vida Moda’s online store. Don’t forget the White Linen Jacket is on special offer at the moment!

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Vida Moda Special Offers – June Week 3 – Extended for an Extra week!

This week Vida Moda has great special offers. We’ve got colour and style for you this week at a special price for this week only. There are not many of these items left!

Anathea by Parakian Brown Trousers

First up are some very comfortable trousers. These viscose and nylon trousers from Anathea by Parakian are very comfortable to wear and look fabulous. Ideal as part of a smart evening outfit. If you go on cruises these are wonderful for wearing for evening functions on board! Vida Moda stocks these trousers in size 16 to size 24.

Heteroclite Lavender Waterfall CardiganSecondly we have a beautiful Lavender Waterfall Cardigan for you. This bias cut cardigan from Heteroclite is a stunning colour and is wonderful for combining with a variety of other pieces. It is very versatile and is good for everyday wear and won’t look out of place if you keep it for that special occasion. Vida Moda stocks these cardigans in size 16 to size 22.

White Linen Jacket by Bitte Kai RandOur final special offer choice for you this week is a stunning White Linen Jacket by Bitte Kai Rand. This is a really elegant jacket with a tailored waistline has two buttons and two pockets and can worn for work as well as social occasions. This white linen jacket is available in a single size covering size 16 to size 18 only.

Don’t forget, all of our items are from niche European designers, they are special and quite rare. You won’t find too many people wearing these brands in these sizes so we are pleased to have been able to find them for you. Vida Moda is offering you something quite special at great prices so take advantage of these offers so you can look good and feel great in designer clothes made for real women!

These are this weeks special offers, how would you wear them? and what would you wear with them?

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The Wimbledon Championship – A British Tradition

The All England Lawn Tennis Club

Image ©Tom Vander Well 2009

One of the milestones of British summer is approaching fast. Yes it’s time for The Wimbledon Championship, held at the All England Club, where we see the game of tennis presented in a quintessentially British fashion. This is the time of year when millions of British people tune in to see a player from the British Isles lift either of the singles trophies at Wimbledon. We think The Wimbledon Tennis Championships are the jewel in the crown of World tennis. Of the four Grand Slam Titles it is perhaps the one that all players wish to win the most. The Lawn Tennis Association make a valiant effort every year to make sure the championship is beautifully presented and well run, not withstanding the weather!. Henman Hill will be awash with hopeful fans all watching the big screen with a fervent desire to catch a glimpse of a potential British Champion. Will we be lucky this year?

So ladies the most important question is are you lucky enough to be going? Do you have a ticket or are you having to join the queue for tickets on the day? Over the course of this week we’ll be celebrating Wimbledon with some blog posts and special offers highlighting our choice of what to wear from Vida Moda if you are going to Wimbledon this year. We’ve got some very nice summer clothes to help you look fabulous at Wimbledon!

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Featured

Featured on Vida Moda this week

This week Vida Moda has focused on some nice items in black. Yes it’s summer time but black is also an important colour in summer. Our featured choices this week all come in a range of plus sizes and are versatile, you can choose to wear them for any number of occasions. We’ll get you started with a some simple suggestions for each, perhaps you’d like to add a comment and tell us when you would wear this weeks featured items?


First up is a summer dress, it is a lovely black and white cotton print and has a strong handkerchief hem. Our model is shown wearing the dress with a pair of white trousers and it is a nice combination. This will also look good if worn with leggings. Perhaps you’d wear this if you are going to a BBQ or attending some other afternoon event!

Black Linen Skirt from Bitte Kai Rand
Secondly we have a beautiful black linen skirt with a lovely shape that is a little different, it moves well when you walk and will work well with a variety of footwear. It is very versatile and will be a great combination piece. We think this skirt is good for everyday wear and won’t look out of place if you keep it for a special occasion.

Black Wrap from Anathea by Parakian
Our final choice is a very smooth and flowing wrap. Its very simple but looks wonderful and will go with lots of different pieces. You might light to wear this if you are going out for the evening, what do you think?

These are this weeks choices, how would you wear them? and what would you wear with them?Featured

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Plus Size dress (18) from Vida Moda

Will the fashion industry change its manufacturing methods to produce clothes that fit properly?

This is question has never been more relevant than today. The fashion industry is still largely focused on young and trendy consumers and that is what they put in the mainstream media. However people’s body shapes are changing and ultimately the fashion industry will have to change to meet demand from the marketplace. Whether or not we’ll see this change in the way media represents fashion remains to be seen.

Fashion retailers (along with the airline and automotive industries) have funded research into how body shapes are changing. Cornell University in the USA have been collecting anthropometric data by using body scanning to study variations in body size and unsurprisingly the results show wide variations.

Body Scan Image

(Image: Cornell Body Scan Research Group)

It has not been possible for the fashion industry in the past to base their designs or manufacturing processes on anthropometric data simply because it has been too time consuming and difficult to collect. This will probably be different in the future as technology improves, but it does depend on a number of factors.

    • Will people be prepared to have their body scanned to so that clothes can be made to fit properly?
    • Can designers apply their skills to different body forms and still satisfy their artistic desire?
    • Where does the cross over point between artistic intent and function?
    • Does artistic intent cease to matter when designers are faced with designing plus size clothes and does that result in clothes for plus size women that are poorly designed?
    • Can technology be used to create clothes on the fly that are specific to a persons size and shape? (automated tailoring)

Is the fashion industry going to change it’s philosophical approach to designing and producing clothes? Currently fashion houses design based on the target market they trying to reach, usually reflecting a lifestyle and price perspective. They then produce a model based on “regular” sizes, and you can be pretty sure this isn’t a plus size. They take their designs and scale them upwards and downwards to produce their garments in a range of standard sizes. Quite often this does not include plus or petite sizes. Why is this? Either because they don’t want to be associated with plus or petite sizes, those sizes aren’t their target market, OR the designs do not lend themselves to be being manufactured in plus or petite sizes. Designing clothes that work as a design statement across a wide range of sizes is a challenge for designers. Manufacturing variations brings its own cost challenges too.

Luckily there are designers out there today who do recognise the needs of their customers and do make beautiful clothes in plus sizes. They look beautiful and from a design perspective they work across a range of sizes, including plus sizes. They may not always make it to high street chains and they may be more boutique fashion but they are available. The internet is offering more choice if you are prepared to look and over time the internet will level the playing field and provide better choice for clothes that “fit and flatter” for plus size women. This is one of the things we are aiming to do with our online shop http://www.vidamoda.co.uk

However the time is coming where the growing variations in body shape and size will force the industry to change because “standards” won’t work any longer, people are demanding and indeed expecting to have a choice. Considerable variation is occurring in different countries but this is being balanced by emerging and growing markets that the fashion industry can tap into, but we do think things will eventually change.

What are your thoughts?

    1. Do you feel you have adequate choice for fit and size of clothes?
    2. Would you shop in a store that used body scanning and made clothes to fit your shape and size?

Leave a comment and let us know what you think :-)

Information in this post references and is informed by the following article from Cornell University http://www.bodyscan.human.cornell.edu/scene7354.html
Body scan image courtesy of Cornell Body Scan Research Group

Plus Size dress (18) from Vida Moda

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What inspired you today?

Last night I attended a local networking group Cam Creative to pay tribute to the memory of Bonnie Cotier who died in a tragic accident on April 23rd. In honour of Bonnie’s memory people were asked to tell the group about something amazing they had done recently or something that inspired them. Bonnie was highly regarded by the people in the various networking groups that she was member of and she was heavily involved in Cam Creative. I hadn’t yet got to know Bonnie really well but I had spoken to her often enough to realise she was a person that stood out because of her personality and her approach to life, business and people. She was a dynamic person who had a hand in many different projects some of which we heard about last night and clearly had an abundance of energy and enthusiasm to participate and contribute 100% to the projects she was involved in.

So those who wanted to, could stand up and say a few words about what had inspired them. Personally, I struggled with this, after some reflection I didn’t feel I could stand up and tell people about something obvious or spectacular that inspired me. I’ve worked very hard to achieve whatever amount of success I’ve had in life. But again I suspect that’s a common story for a lot of people, I’m just an ordinary person doing ordinary things.

However things have changed in the last 12 months or so and thinking back over that time I realised I stumbled across a source of inspiration I never expected to find. Its not loud and explosive, or in your face. Its rather quiet and subtle but it is insistent and nurturing. It played a big part in my decision to start a business 6 months ago. The business an online store selling plus size clothes to larger women. It’s very early days and it’s a risk, there’s no real telling at this point whether it will succeed or not. The point is, I had the idea to set up this business more than 12 years ago. I did nothing, instead I pursued a career in a discipline in a corporate environment which has gone well for me over the years. Despite being difficult it was still a “safe” option.

The question is why did I start my venture now and not 12 years ago? The answer is of course complex and like a lot of people I can easily come up with a list of why I didn’t start it years ago. Coming up with the list of reason why I started it now is less easy. One of the influencing factors is that I got involved in a local networking group, initially to learn more about social media but pretty soon my thoughts turned to my dormant business idea and I decided to give it a go. I was inspired by simply talking to the people around me at these groups. They are from all walks of life and are running all manner of businesses and I found their energy and positive vibe (often in the face of difficult trading conditions) very inspiring and it helped me get up and do something about my idea. Every time I go to one of these events I make some new contacts and I always come away with something new to apply to my fledgling business.

A number of people I’ve met in the networking group have helped me set up and their efforts are woven into the fabric of my venture and I’m grateful for their contribution. While I wasn’t lucky enough to work with Bonnie she certainly is an exemplar of the type of person I’m referring too and I know she provided inspiration to plenty of others as they sought to develop their business or idea. In fact if you want see how Bonnie inspired and helped someone else then please read the previous post on this blog about an exhibition that Bonnie was instrumental in organising in Cambridge starting on June 7th.

So if you are an entrepreneur starting up or are already well established take a good look around the people at the next networking event you attend. Seek out the ones that like Bonnie, might inspire you and help you do something amazing. They are out there and they will help. In return you may find you can also provide some inspiration to others.

Please add a comment telling us about people that have inspired you, or if you have a story about how Bonnie inspired you please feel free to share it here, we’d love to hear your thoughts.

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