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Plus Size Tunic Dress at Vida Moda

The Perfect Plus Size Tunic Dress For A Summer To Autumn Transition

What Plus Size Tunic Dress to Wear?

I don’t know about you, but sometimes I think the weather likes to play games with me. For example, we will have a few warm days in April or May and I’ll decide to get my summer wardrobe out and put my winter one away. The following day we’ll be back to a month of rain and wind, and vice versa.

Crushed Navy Plus Size Tunic Dress at Vida Moda

Autumn Transition

Come September I am dying to get my cosy clothes out of hibernation and get wrapped up ready for winter, but I know that what I put on at 7am will have me melting in a form of heatstroke come 3pm. It’s like a game of chess with weather and clothing battling against each other.

That’s why I am all about the tunic dress. Perfect for the slightly warmer days that surprise us in September, the days where you can still go out in sandals and sunglasses, but not in strappy vests and shorts. Warm but not hot.

Its also perfect for those days that the wind is a little bit quicker than we’re used to, the rain clouds can’t make up their minds, but the thought of a coat brings us out in a, rushing around, boiling hot sweat.

The Perfect Tunic Dress

This tunic dress is perfect for all of these occasions. I’d go as far as to say, apart from during high summer, it’s a year round staple. Legs out in the warmer months, or teamed with leggings, slim trousers or even thick, wooly tights and boots during the colder months. It can be paired with a light denim jacket, long necklace and flats for a casual look, or add a pair of black well fitting leggings, a large costume jewellery ring and some heels and you’re good to go out for the evening.

The soft V neck and navy blue colour make it flattering for all skin tones and shapes (the dress is available up to size 22), and the stretchy fabric means it will be comfortable no matter what you are doing, in whatever weather the day decides to throw at you!

Joanna

Vida Moda | Plus Size Designer Fashion For Women With Curves

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Bitte Kai Rand Winter Coat at Vida Moda 2011

Autumn / Winter Designer Fashion Collections at Vida Moda

Well, after some trials and tribulations we are gradually getting our collections for Autumn / Winter onto our site. We are stocking some truly beautiful clothes for you this season. We think we may have found a simply unbelievable skirt for curvy women, that looks wonderful on all shapes. It is very stylish, elegant and sexy too! but more on that later in the week in a further post!!

Bitte Kai Rand Winter Coat at Vida Moda 2011I’ve found some coats I really like, very different styles that will hopefully suit our customers varied tastes. I noticed the Sunday Times Style magazine has a coats feature today. They are “nice” (not one of my favourite words!) but as usual are being worn by a pretty twenty something.

I’m a forty something and curvy. I don’t associate myself with the young svelte models that grace the pages of the Sunday magazines. The coats featured in the Sunday Times Style Magazine appear a little ordinary to me and to be honest they aren’t cheap either. Our collections are of the finest quality and style which is reflected in the prices. I try to find and stock designer fashion suitable for 35 plus women who are curvy. You won’t find our collections scattered through chain stores on the High Street.

So I was pleased to be somewhat underwhelmed by the coats presented by the Sunday Times Style Magazine today. I think the coats and jackets I’ve selected for this season are special and we have one or two winter coats that certainly make a statement! All of them are displayed in our online store and are modeled by a size 16 model who is in her forties. Who says we can’t look great after forty when we’ve gone up a size or two? Don’t we deserve to have a choice of designer fashion suited to us?

Take a look at our coats and jackets for this Autumn and Winter, I hope you like them. Let me know what you think by adding a comment here.

Joanna

Vida Moda | Designer Fashion For Curvy Women

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Vida Moda Jewellery Collection

Vida Moda’s New Jewellery Collection

After much debate and evaluating suppliers I finally found the kind of jewellery I wanted for Vida Moda’s jewellery collection. I wanted something expressive, stylish and not too expensive. Jewellery that would look good on a special occasion but which could also worn on an everyday basis to make the wearer feel good. We also faced an additional challenge, that of size. (I had a similar challenge when sourcing our belts). Most jewellery manufacturers seem to assume that all women have long slender necks. This is not the case at all so we’ve carefully checked the length of the chain on every necklace to make sure they are long enough to be comfortable. We do have one or two items that are designed to be worn higher up the neck and in those cases we’ll point that out clearly in the description.

Colour is also a huge factor for me, I love greens and so I’ve chosen one or two pieces in shades of green! I love green jewellery I hope you like the choices I’ve made. We’ve hopefully got something to suit all tastes. In fact some of the comments I’ve seen on Twitter have made me go “Yes I can definitely see you wearing that”. Colour is such an important expression of personality and if we don’t always want to wear clothing with a strong colour then we can accessorise with some beautiful jewellery to add a splash of colour. I don’t know about you, but there are days when I wear a lot of black but I still like my jewellery and use it to offset the black.

I’ve also selected some earrings to complement the necklaces, they are often designed to go together but can be purchased separately.

We’ll be adding more pieces to the store and as we get feedback from you I’ll find additional suppliers and add more ranges over time. So I do hope you like what we are starting with. Take a look at the jewellery collection and add a comment here to let us know what you like or don’t like, or email me at joanna@vidamoda.co.uk to share your thoughts. Over the next few weeks we’ll feature a few of the pieces on a blog post or two.

Joanna

Vida Moda | The Online Designer European Clothing Store for Curvy Women

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Adele – A Down To Earth Celebrity With Plus Size Style

I happened to catch a little of Jonathan Ross’ new chat show on ITV on Saturday, it was exactly the same format as he had on the BBC albeit with a slightly more robust and expensive looking set design! His three guests were Sarah Jessica Parker, Lewis Hamilton and Adele. I didn’t see the interview with Sarah Jessica Parker as I tuned in (such an old fashioned expression!) too late. She did look glamorous but appeared to have extra hair and teeth, and dare I say it very thin, and bear in mind that TV cameras make you look about 10lbs heavier than you actually are. I don’t know a lot about Ms Parker as I never watched her TV Series “Sex in the city” so I can’t really comment further.

Lewis Hamilton seemed like a nice chap but God the interview was shallow and a bit boring, couldn’t “Wossy” have asked him a more probing question or two other than his driving habits when he is in the company of his celebrity girlfriend? Well maybe not, maybe their lives are not that interesting….

The third guest was Adele and what an impression she made! She was like a breath of fresh air. Adele looks to be a size 16 or 18 and she is tall. She was simply dressed in a black velvet dress that suited her perfectly, it was stylish and understated and she made it look glamorous. She combined this simple dress with her big hair and large false eyelashes a la Dusty Springfield to create a powerful but feminine look. Importantly the dress was the correct size for her. She hadn’t tried to pour herself into a size smaller and as result she looked wonderful, to the extent I’m guessing at her dress size. It is amazing how many women think they have to squeeze into a small dress to look small. In actual fact all that does is make them look bigger. One of the key factors key to dressing well if you are a plus sized woman, is to wear the correct size so the item of clothing flows as opposed to being very tight.

Adele might now be a celebrity and according to “Wossy” “Huge in the States” but it doesn’t appear to have affected her too much at all. She was very down to earth, no airs and graces, no celeb simpering or fawning, just honest with a “take me as you find me attitude” an infectious laugh and sense of humour to match. Quite a change from the glitzy, smiley dolly birds we normally see on these sort of television shows. It’s so good to see an honest “projection” of a personality on TV, if that wasn’t her real personality then she is a fine actress.

Mr. Ross did ask Adele a real question or two about her song writing and it was clear she is an artist feeding on her emotions for her artistic output, I’m not convinced we get to see too many of these kinds of artist on television today. More often than not we see “manufactured acts” solely geared to generate money for a record company, ultimately they are a short shelf life product. Adele appears to be the opposite, she is natural, a real musician with soul, who likes performing but doesn’t like touring, such a pleasant change from the female “singers” we normally see promoting an album. She went on to sing and unsurprisingly sounded fabulous. I look forward to hearing her new material and hope that she continues with her successful career for many years, she is truly a rare talent in a sea of mediocrity.

Joanna – Vida Moda | Designer Clothes For Curvy Women

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Hattie Said "Don't Dress Quietly!"

Hattie Jacques said “Don’t dress quietly to minimise your size”

I recently read the authorised biography of Hattie Jacques in which she reportedly said she had no idea what her statistics were. She could not buy clothes to fit her off-the-peg and employed a dressmaker to make all her clothes. In later life she managed to find a shop in New York that catered for outsize ladies where she shopped regularly. Apparently she received regular letters from women asking to buy her old clothes from her as they couldn’t find clothes to fit them. It just seems outrageous that such a large proportion of Customers was completely ignored by the fashion industry. Although ladies statistics are increasing globally at the moment, back in the 50s, 60s, 70s and 80s there must have been a sizable population of women that just were not catered for.

Hattie Said "Don't Dress Quietly!"

Hattie reportedly said

“don’t dress quietly, just to minimise your size. If you are big, you are going to look big anyway. And if you have a colourful personality, then for heaven’s sake play up to it.”

Well said Hattie!! That’s exactly our philosophy at Vida Moda. Hattie thought it was difficult to be fat and feminine at the same time. I think the clothing industry in Britain has moved on since then but it has been very slow and has along way to go. It is easy to understand why someone like Hattie was made to feel that way. In my opinion she was a beautiful woman who did dress femininely in beautiful silks and velvets but the majority of women would not have been able to afford a dressmaker.

While things have changed and progress has been made it is still challenging to find beautiful clothes if you are large and that’s why I opened a shop online, to give women like me the opportunity to have some “designer” choice!

Joanna

Excerpt taken from “Hattie” The Authorised biography of Hattie Jacques by Andy Merriman ©2007

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Plus Size Off White and Brown Tunic Top perfect for a night out on holiday

Tops to Wear on Holiday….

No doubt you are all thinking about holidays, I am too but the weather seems to have deserted us here in Cambridgeshire, though I did see reports on Twitter of sunshine in Cornwall today! So you may be thinking of heading to sunnier climates. Of course, that does bring into question the choice of what to wear! If you are like me you will look through your full wardrobe and find nothing suitable to wear on holiday this year. You explain this to your other half – there is always good value to be had in watching their eyeballs head north in disbelief!

So it is time to do some shopping. Being sensible I mentally tick off three types of top that I might need.

1: Travel.
2: Relaxing – casual.
3: Dinner out.

Below are three tops from niche European designers that fall into this category and they are all suitable for “Curvy” ladies.

1. Bitte Kai Rand Black Top Scoop Neck with Cap Sleeves. Sale price £17.00 (From Vida Moda)

Plus Size Black Top with cap sleeves and fine rib texture

Black Top for travelling

This black scoop neck cap sleeved top is perfect for travel. It is a cotton, viscose and lycra mix which makes it very comfortable to wear. It and has a very fine rib texture so it doesn’t look like a tee shirt. It is stylish and versatile. Prefect for travel and still looks fresh at the end of your journey! Also available in White and cream. It also looks fabulous with our Linen trousers or skirts.

2. Heteroclite Red Scoop Neck Top with 3/4 Length Sleeves. Sale Price £26.00 (From Vida Moda)

Plus Size Red Scoop Neck Top with 3/4 length Sleeves

Red Top for relaxing or seeing the sites...!

This top is my favourite, I love it’s colour, so vibrant, so summer! This is a great top for relaxing or sightseeing. It has an open weave which is perfect to allow your body to breathe. Made from 77% cotton mix that is very comfortable and available in size 16 to size 22.

3. Anathea by Parakian Off White and Brown Handkerchief Tunic Top. Sale Price £67.00 (From Vida Moda)

Plus Size Off White and Brown Tunic Top perfect for a night out on holiday

Perfect for going out to dinner on holiday!

This top is perfect for an evening out, it makes quite a statement and is very stylish. It is light and comfortable to wear, perfect for a late dinner with wine on a terrace somewhere!

These are my holiday selections this week, I hope you like them!

Joanna

Vida Moda | Designer Fashion for Curvy Women Size 16 to 24 | 50% off Summer Sale Now On!

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Summer Dresses – a further option – Strawberries and Cream!

Its the second week of Wimbledon and things are hotting up, literally! We are in the midst of a mini heatwave and as I write this we are due a storm that might take the humidity away! On court it has been a hot day too, spare a thought for the poor players charging around in this heat. Ladies be well aware that Rafa may well require numerous shirt changes especially if he has another tough match in the heat like the one today. Andy Murray won too. In fact the top of the men’s draw is still intact but the ladies draw threw up two very surprising exits today. The Williams sisters both lost and while neither were seeded in the top 4 you’d always expect them to feature given their impressive past performances in the tournament. The Ladies singles is anyone’s title this year, could this be the year that Maria Sharapova comes back and wins a second title? One or other of the Williams sisters has won The Ladies Singles Title at Wimbledon 9 times in the last 11 years, Maria Sharapova and Amélie Mauresmo were the winners in the remaining two years. Only one of the last 11 finals did not feature a Williams sister so 2011 is definite break with recent tradition for the ladies.

So what of one of Wimbledon’s other traditions? Well of course you need some contrasting colour to really bring out the greenness of Wimbledon and what better colour than Red. Strawberries and Cream, the sweet side of Wimbledon, perfect for a sunny day and as English a tradition as the tournament itself. To celebrate the tradition of Strawberries and Cream at Wimbledon we are have a beautiful Red and White Plus Size Summer Dress for you. We also have some Plus Size White Linen Trousers that will complement it and leave you feeling cool and comfortable on court!

Plus Red and White Summer Dress with Plus White Line Trousers

Red & White Summer Dress and White Linen Trousers

As the weather is hot if you are going to Wimbledon you need to dress appropriately. We recommend some nice cotton or linen, sunscreen and possibly a large floppy hat! Unfortunately Vida Moda does not have a collection of summer hats, but we do have some wonder full summer dresses. You’ll love this Plus Size Red and White Print Summer Dress with a scooped neck, wide shoulder straps, slit pockets on the side seams and a beautifully deep handkerchief hem. Available in size 16 to size 22 and made from 100% cotton. This dress is perfect for an outing to Wimbledon or indeed to take on holiday and it is on special offer at £48. You may like to wear it as a tunic with some Plus Size White Linen Trousers which you can also find at Vida Moda on special offer at £35.

Enjoy your tennis!

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Carole Vorderman Rear of the Year 2011

Does my bum look big in this? – and isn’t it ok if it does?

The title of this post is perhaps a common question, but we do wonder if it is ever uttered out loud! We are sure many of you mentally ask this question, but perhaps only quietly to yourselves. Why? Are you frightened of the answer? or perhaps you don’t wish to be ridiculed by your spouse, family or friends. Well fear not, it is perfectly OK to have a “big bum”, indeed fashion history shows that at points in time a large rear was de rigeur. In Victorian times (1870′s and 1880′s) we had the “bustle” a built up area of cloth at the rear of a dress to accentuate a ladies rear! This combined with rib crushing corsets and a resulting exaggerated bust meant that Victorian Woman while being prim and elegant was also encouraged to massively exaggerate her body shape.

Carole Vorderman Rear of the Year 2011

Carole Vorderman Rear of the Year 2011

In the modern era we have “Rear of the Year”, an award of some 30 years standing that is typically awarded to celebrities who then get to pose themselves and their award winning rear in the sponsors garments. It is awarded to both a male and female each year. The Rear of the Year website makes a very valid point around the way the fashion industry influences the perception of how women perceive the size of their bums and how acceptable that size is. It goes in phases, so one year we will be in “athletic” mode where bums are trim and toned and maybe even masculine, then there is a reaction where the trend moves back towards the more voluptuous derrière.

This explains why Fiona Bruce won the award in 2010 (trim and athletic) and Carole Vorderman (more rounded) won it in 2011, beating Pippa Middleton into second place – well done Carole! The more rounded and full derrière is in fashion at the moment as it was a few years ago when Jennifier Lopez seemed to catch the “rear” limelight. Clover Stroud covered this subject in her well written article “Better from Behind” in the Sunday Times Style Magazine last weekend. Her article was humorous and Clover rightly encourages women to embrace their generous bums and to be proud of them.

Pippa Middleton came in for some commentary at the Royal wedding about how she looked in her dress (very pretty) but dare we say a little ordinary from behind? We can but wonder what the reaction from the commentators would have been if it was Kim Kardashian following Kate Middleton up the steps. We fear that some of the older male commentators would have had to reach for emergency BBC or ITV oxygen supplies while younger colleagues may have been verbally flabbergasted. These days we are lucky that cameras for this type of event are on good solid stands or the picture may have wavered somewhat too!

So on a more serious note ladies, while you may wish to shed an inch or two, be proud of your plus size belle derrière, embrace it, have fun with it, look after it and if you’ve got it flaunt it!

Of course we’d love to hear your opinions, do you have a big bum, are you proud of it? or do you wish it was somewhere else? Can you help us get to the bottom of the issue? :-) Add a comment, share the article and let’s hear other peoples views!

Vida Moda

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