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Vetono Chocolate Tunic at Vida Moda

Chocolate Tunic Dress – Your New Best Friend

Every woman needs a great jersey dress, and our Chocolate Tunic by Vetono is a perfect example and is available up to a size 22.

It’s super stretchy and perfectly weighted to drape beautifully for truly effortless chic.  Add this little beauty to your wardrobe and you’ll soon realise how flexible it is – dressed up or down, it’ll always look bang on trend.

Vetono Chocolate Tunic at Vida Moda

For a daytime look, keep it simple, team with your favourite jeans or leggings, some great boots; add a chunky beaded necklace & an oversized shoulder bag and you’re good to go.
For work, just add opaque tights and some patent court shoes.  For a splash of colour, style with a bright scarf – left loose or tied in a quirky pussy bow depending on your style.  Choose a bold Aztec style print to tie in with one of this season’s big catwalk trends and you’ve got instant office-chic.

When you’re looking for more glamour, the tunic’s gorgeous chocolate brown shade lends itself beautifully as a blank canvas to accessorise with this season’s Afrocentric trends.  Think chunky ethnic style jewellery, earth tones, wooden bangles, and of course, don’t be afraid to throw a splash of animal print into the mix.  Fashion’s long standing love affair with playful prints shows no sign of ending any time soon, so why not invest in some leopard print pumps or heels to really set off the look.  Add a coordinating clutch to stash the essentials and get ready to party!
This great little dress will soon become one of your wardrobe staples – have fun experimenting with it!

This designer tunic is available at Vida Moda now in 3 sizes catering for size 16 to 22.

 
Joanna
Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2012

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Size 20 Tunic by Anathea at Vida Moda 2012

Why the tunic dress is your wardrobe staple

The tunic dress, popularised in the 1960′s got a make-over for the new millennium. Now it’s a staple of many women’s wardrobes of all sizes and generations.

Delicious day wear

Tunic dresses are perfect for flattering figures and showing off our best assets.

If you have killer toned calves, then find a pair of leggings, footless tights or even skinny leg cut jeans to team up with the dress for day wear. For those lucky enough to be of ample bosom, choose a v-neck or wide scoop neck with close fitting sleeves. Belts would suit tall, pear shaped figures. Fasten it fairly loose, hanging across one side. This khaki number has a small cowl neck and looks perfect with chunky boots plus would suit lots of different heights and shaped figures.

Vetono Khaki Tunic Size 20 from Vida Moda 2012

Going out glam

Convert any tunic dress to evening wear with a stylish pair of heels and semi-opaque tights for that night on the town. Or for tunic style tops, swap jeans for shiny black trousers, go boot cut for a more flattering shape.

Size 20 Tunic by Anathea at Vida Moda 2012

Accessories make any tunic dress look dazzle, especially if you match your pieces. A pair of simple, elegant but long drop earrings teamed up with a pendant necklace will finish off any look. Or find a pair of nude patent heels and matching clutch for a look that is bang on trend.

Joanna
Vida Moda | Designer Fashion For Curvy Women

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Get ready for your beach holiday with Vida Moda!

Holiday time!

“At last”, we all gasp. It’s finally the long awaited School holidays. We look forward to them as the beginning of a well earned break from the panic to make sure all uniforms are laundered and ready for daily wear, sports kits available for those last minute declarations of “it’s football practice today” just as you’re getting in the car, the nagging to get everyone out of bed, breakfasted and dressed ready to leave on time and of course the daily trek to school followed by the car park war.

Get ready for your beach holiday with Vida Moda!

You know it’s going to be round two, in reverse later in the day. A chance to recharge your energy and forget about those daily deadlines to get everyone where they need to be at the right time. The euphoria doesn’t last long as soon the boredom sets in and there doesn’t seem to be anything to do or anywhere to go that doesn’t cost a fortune. The annual family holiday is an exciting prospect and of course having spent a fortune on what you hope is a guaranteed fun packed break, you are in charge of the holiday wardrobes. More expense as everyone has grown out of or worn out last year’s must have casual fashions.

At Vida Moda we’re offering up to 50% off our summer collection of timeless, must have summer chic. Linen trousers for travel, day wear and elegant evening wear. Loose vibrant tunics are must haves for day or evening and keep you cool. Feminine, light dresses make you look and feel radiant. Pretty and lightweight waterfall cardigans for those cooler evenings when you’re savouring the end of a perfect day outside your favourite beach side Bistro. Isn’t it time to slow down and think about you now?

Vida Moda | Designer Fashion for Curvy Women Size 16 to 24

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Plus Size Models on Vogue Italia June 2011 Cover

What Is Plus Size?

What is a Plus Size and why can’t the fashion industry deal with it properly?

This is an area under debate at the moment and some people are clearly struggling with it. They know that plus size is popular and is a hot topic for discussion and they wish to participate and comment on the plus size market. But what is “Plus Size”, what does it mean and how do we view it?

The words “Plus Size” are used to refer to clothing for larger people, there is a wide area of debate around what is considered to be large, where does it start? Size, 10, 12, 14 or 16?. The debate then also becomes associated with health issues as many people consider that larger people are automatically unhealthy (this is untrue). The Fashion Industry is totally focused on how people look and larger people do not figure on mainstream fashion’s radar. This is regrettable as a lot of people are larger than the models generally used by the fashion industry (they are then expected to buy clothes modeled on thinner women). It is interesting that the fashion industry is associated with thinness which itself can also give rise to health issues. It seems that people (both large and thin) slightly outside the “norm” are viewed and treated differently though interestingly in certain circumstances both are perceived as being “unhealthy”

However these perceptions are being challenged somewhat because people are getting larger and what used to be considered “plus size” is now much more common than previously. Dress sizes have become larger over the years but have remained labeled as previously known as “Vanity Sizing” to make customers feel good about themselves. Typically the fashion markets are driven by designers setting trends. Their work is an art form and is displayed in an artistic manner. Ready to wear on the high street takes it’s cues from these trends although you also get designers who set their own trends for their market.

Ready to Wear is worn by much wider age and size groupings than shown on the Couture Catwalks, and a lot of the trends seen on the catwalk do not necessarily transfer well to the normal market. So while the “Plus Size” market may not be “media” popular they represent a good portion of people who shop for clothes.

The term “Plus Size” is commonly used in the USA but is less common here in the UK, it is a commonly used search term on Google but it’s not really that well used here in the UK. Media doesn’t really know how to handle it and this was never more clear when we saw the Vogue Italia cover for June 2011. It features 3 beautiful women photographed in lingerie. These women are plus size models and while it is wonderful that Vogue featured them on their cover is a shame that they felt it necessary to photograph the women semi naked and with one of them posed somewhat inappropriately.

Plus Size Models on Vogue Italia June 2011 Cover

Editor in chief Franca Sozzani launched Vogue Curvy in February and the June Cover of Vogue was aimed at helping promote Vogue’s new affinity with plus size women. It is excellent that Sozzani has a launched Vogue Curvy, is this mainstream fashion recognising that there are lots of women out there who are curvy or plus size and who demand that their fashion needs and desires be catered for? On an equally positive note Sozzani is also campaigning against web sites that actively promote anorexia which the fashion industry has been blamed for encouraging in the past. So well done to her for taking an active stance on this issue. In time perhaps the fashion media will focus on fashion as opposed to the size of the individual wearing it. After all everyone has the potential to be elegant and beautiful regardless of their size.

“The Cut” blog also posted an article “No One Seems To Know What A Plus Size Model Really Is” and they featured some quotes from Madeline Figueroa-Jones editor-in-chief of Plus Model magazine. Interestingly “The Cut” also featured a photograph of one of the covers from Plus Model Magazine and of all the covers they could have chosen they chose a cover with models wearing lingerie and posing provocatively. Plus Model Magazine has plenty of covers showing larger women wearing beautiful clothes. So it was a shame that both of these well traveled web sites chose to somewhat cheapen plus size women by showing them in skimpy lingerie (however well photographed).

Both Vogue and The Cut could have chosen photographs showing plus size women wearing beautiful clothes and illustrating the fact that larger women can look just as fabulous as other women and that fashion should be about fashion and not body size. Designers could also look at the world slightly differently and if they were brave they could view curvy women as presenting them with an opportunity to design clothes that flatter curves and to allow them to make a different and new fashion statement. At Vida Moda we argue that curves are required to wear clothes really well! It is part of our mission to find beautiful clothes for larger women that will flatter and make them feel and look wonderful.

One of the things we’d like to know is what term you use to describe your size when you are shopping for clothes or discussing clothes with friends? Do you use any of the following terms, Plus Size, Curvy, Larger-Size? if not then please tell us what terms you do use. Add a comment here or vote for the terms in the poll on our Facebook page.

Vogue Italia Cover Image June 2011 courtesy of The NewsFeed and Vogue Italia

Designer Fashion Size 16 to 24 From Vida Moda | Stylish European Plus Size Designer Clothing Collections For Ladies | Browse Our Online Store For Clothes For Curvy Women.

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Help us Save the boobies of the world!

This is the engaging tag line of a friend of Vida Moda’s who is organising a charity event tomorrow night July 15th, 7.30pm in Huntingdon to raise money for the fight against Breast Cancer. Hazel Cotterll has been working tirelessly with colleagues from Huntingdons Rotaract Club to organise the event, sell tickets and find sponsorship, no mean task to fit in with her normally busy day! Hazell is hoping to raise £2,000 for the BreakThrough BreastCancer Charity

Breast Cancer as we all know is devastating illness for individuals and their families and is indiscriminate in the age ranges it affects. So if you are in Huntingdonshire or a neighbouring county, village or town and feel like a good night out then get in touch with Hazell and buy a ticket. Tickets are only £10 and she has a fun evening lined up. You can contact Hazel on twitter @HazelLCottrell to talk to her about purchasing tickets or you can look at the facebook page for the event for more details.

At the beginning of July we were in Cambridge shopping and it was Race for Life day in Cambridge. The number of ladies participating in the event was amazing, all generations were represented, often in family groups, grandmothers through to Granddaughters. The were all in pink and there were thousands in the race. It was very inspiring and made us marvel at the power of a collective of people to change something. So while we have our erstwhile politicians grubbing around in the dirt with the powers that be in the media over goulish phone hacking we’ve got real people on the ground taking action and working together to effect change to benefit millions.

Which is more important and more worthwhile?

In our mind the answer is the ordinary person in the street working to do something positive to benefit others. So full marks to Hazel and her colleagues at Hunts Rotaract for organising tomorrows event. We are pleased to be able to sponsor Hazel’s event in a small way with some prizes for the raffle. If you can go tomorrow night then please contact Hazel and support her efforts.

Joanna & Philip (Vida Moda)

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Summer Dresses – a further option – Strawberries and Cream!

Its the second week of Wimbledon and things are hotting up, literally! We are in the midst of a mini heatwave and as I write this we are due a storm that might take the humidity away! On court it has been a hot day too, spare a thought for the poor players charging around in this heat. Ladies be well aware that Rafa may well require numerous shirt changes especially if he has another tough match in the heat like the one today. Andy Murray won too. In fact the top of the men’s draw is still intact but the ladies draw threw up two very surprising exits today. The Williams sisters both lost and while neither were seeded in the top 4 you’d always expect them to feature given their impressive past performances in the tournament. The Ladies singles is anyone’s title this year, could this be the year that Maria Sharapova comes back and wins a second title? One or other of the Williams sisters has won The Ladies Singles Title at Wimbledon 9 times in the last 11 years, Maria Sharapova and Amélie Mauresmo were the winners in the remaining two years. Only one of the last 11 finals did not feature a Williams sister so 2011 is definite break with recent tradition for the ladies.

So what of one of Wimbledon’s other traditions? Well of course you need some contrasting colour to really bring out the greenness of Wimbledon and what better colour than Red. Strawberries and Cream, the sweet side of Wimbledon, perfect for a sunny day and as English a tradition as the tournament itself. To celebrate the tradition of Strawberries and Cream at Wimbledon we are have a beautiful Red and White Plus Size Summer Dress for you. We also have some Plus Size White Linen Trousers that will complement it and leave you feeling cool and comfortable on court!

Plus Red and White Summer Dress with Plus White Line Trousers

Red & White Summer Dress and White Linen Trousers

As the weather is hot if you are going to Wimbledon you need to dress appropriately. We recommend some nice cotton or linen, sunscreen and possibly a large floppy hat! Unfortunately Vida Moda does not have a collection of summer hats, but we do have some wonder full summer dresses. You’ll love this Plus Size Red and White Print Summer Dress with a scooped neck, wide shoulder straps, slit pockets on the side seams and a beautifully deep handkerchief hem. Available in size 16 to size 22 and made from 100% cotton. This dress is perfect for an outing to Wimbledon or indeed to take on holiday and it is on special offer at £48. You may like to wear it as a tunic with some Plus Size White Linen Trousers which you can also find at Vida Moda on special offer at £35.

Enjoy your tennis!

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Carole Vorderman Rear of the Year 2011

Does my bum look big in this? – and isn’t it ok if it does?

The title of this post is perhaps a common question, but we do wonder if it is ever uttered out loud! We are sure many of you mentally ask this question, but perhaps only quietly to yourselves. Why? Are you frightened of the answer? or perhaps you don’t wish to be ridiculed by your spouse, family or friends. Well fear not, it is perfectly OK to have a “big bum”, indeed fashion history shows that at points in time a large rear was de rigeur. In Victorian times (1870′s and 1880′s) we had the “bustle” a built up area of cloth at the rear of a dress to accentuate a ladies rear! This combined with rib crushing corsets and a resulting exaggerated bust meant that Victorian Woman while being prim and elegant was also encouraged to massively exaggerate her body shape.

Carole Vorderman Rear of the Year 2011

Carole Vorderman Rear of the Year 2011

In the modern era we have “Rear of the Year”, an award of some 30 years standing that is typically awarded to celebrities who then get to pose themselves and their award winning rear in the sponsors garments. It is awarded to both a male and female each year. The Rear of the Year website makes a very valid point around the way the fashion industry influences the perception of how women perceive the size of their bums and how acceptable that size is. It goes in phases, so one year we will be in “athletic” mode where bums are trim and toned and maybe even masculine, then there is a reaction where the trend moves back towards the more voluptuous derrière.

This explains why Fiona Bruce won the award in 2010 (trim and athletic) and Carole Vorderman (more rounded) won it in 2011, beating Pippa Middleton into second place – well done Carole! The more rounded and full derrière is in fashion at the moment as it was a few years ago when Jennifier Lopez seemed to catch the “rear” limelight. Clover Stroud covered this subject in her well written article “Better from Behind” in the Sunday Times Style Magazine last weekend. Her article was humorous and Clover rightly encourages women to embrace their generous bums and to be proud of them.

Pippa Middleton came in for some commentary at the Royal wedding about how she looked in her dress (very pretty) but dare we say a little ordinary from behind? We can but wonder what the reaction from the commentators would have been if it was Kim Kardashian following Kate Middleton up the steps. We fear that some of the older male commentators would have had to reach for emergency BBC or ITV oxygen supplies while younger colleagues may have been verbally flabbergasted. These days we are lucky that cameras for this type of event are on good solid stands or the picture may have wavered somewhat too!

So on a more serious note ladies, while you may wish to shed an inch or two, be proud of your plus size belle derrière, embrace it, have fun with it, look after it and if you’ve got it flaunt it!

Of course we’d love to hear your opinions, do you have a big bum, are you proud of it? or do you wish it was somewhere else? Can you help us get to the bottom of the issue? :-) Add a comment, share the article and let’s hear other peoples views!

Vida Moda

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Featured

Featured on Vida Moda this week

This week Vida Moda has focused on some nice items in black. Yes it’s summer time but black is also an important colour in summer. Our featured choices this week all come in a range of plus sizes and are versatile, you can choose to wear them for any number of occasions. We’ll get you started with a some simple suggestions for each, perhaps you’d like to add a comment and tell us when you would wear this weeks featured items?


First up is a summer dress, it is a lovely black and white cotton print and has a strong handkerchief hem. Our model is shown wearing the dress with a pair of white trousers and it is a nice combination. This will also look good if worn with leggings. Perhaps you’d wear this if you are going to a BBQ or attending some other afternoon event!

Black Linen Skirt from Bitte Kai Rand
Secondly we have a beautiful black linen skirt with a lovely shape that is a little different, it moves well when you walk and will work well with a variety of footwear. It is very versatile and will be a great combination piece. We think this skirt is good for everyday wear and won’t look out of place if you keep it for a special occasion.

Black Wrap from Anathea by Parakian
Our final choice is a very smooth and flowing wrap. Its very simple but looks wonderful and will go with lots of different pieces. You might light to wear this if you are going out for the evening, what do you think?

These are this weeks choices, how would you wear them? and what would you wear with them?Featured

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