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Fashion to suit your skin tone

Fashion to Suit Your Skin Tone

Choosing fashion for your skin tone

No doubt you already know how important it is to dress for your shape, but do you give any consideration to dressing according to your skin tone?
It’s more important than you might think – wearing the wrong colours for your skin tone can make even the healthiest complexion look sallow or ‘off’, whereas choosing colours that compliment and flatter your skin can really improve your overall look and give you lots more confidence! Fashion is about colour, texture and shape.

Where to start with your skin tone

So where should you start? First, you need to work out whether your skin tone is warm or cool – not sure? Try these tests…

Look at the colour of your veins!

In bright, natural light, look at the veins on the inside of your wrist. If they are mostly blue, then you probably have a cool skin tone, mostly green suggests a warm skin tone. (If you see a mixture, you probably have neutral skin tone – so you’re one of those lucky people who can carry off any colour they like!)

Look at your hair colour.

Your natural hair colour is often a good reflection of your skin tone. Red Heads, Yellow Blondes and lighter brunettes are usually a sign of warm skin tone, while black, silver and ash tones often go hand in hand with cooler skin tone. Still confused? If you’re not sure, head to your nearest make up counter and ask them to help (you may be able to bag yourself a few cosmetics freebies in the process!)

So what does it mean?

Once you know your skin tone, here’s how to apply it to your wardrobe:
Women with warm skin tones, tend to look best in yellow based colours – choose earthy hues: mocha, brown, bronze, peach, ivory, deep greens, through to brick reds and warm oranges.
Those with cool skin tones are better suited to blue based colours, so look for jewel tones such as royal blue, emerald green, plumy purples or vibrant pinks.
Of course there is a certain amount of crossover and we’re not suggesting you should avoid a colour you love purely because of your skin tone, but perhaps give slightly different shades a whirl – you might be impressed with the results!

Where to shop

From a fashion perspective At Vida Moda we choose fashion with colours to suit different skin tones so feel free to browse our shop online and if you have a question please email us (address on site) and we’ll be happy to advise on colours that might suit you.

If you are reading this during the summer then it’s likely our summer sale is on. Check it out, we have some beautiful bargains available.


Quality plus size clothing and designer fashion For Women Size 14 – 28

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Cambridge Style Week

Fashion Week Season!

We are in the middle of Fashion Week Season. The 4 big fashion shows, New York, London, Milan and Paris will show collections for the 2013 Autumn Winter season. These big traditional and long established events happen twice per year to present designers collections for the next season. These shows establish design trends that then make their way in a subtle fashion into the clothing that we end up buying in the shops or online.

Fashion Week Awareness and the emergence of other shows

Mass media, social media and the Internet in general is enabling more people to be aware of and to pay attention to Fashion Week activities which were previously only really accessible to selected people in the fashion industry. This more mainstream approach is encouraging people to establish other shows and events.

Cambridge Style Week

Cambridge Style Week is an example of this trend and we are very excited to be taking part. Cambridge Style Week runs from February 20th to February 24th. Cambridge is a fantastic city to live and work in. It has a great economy based in science and technology but it doesn’t stop there. Cambridge also has a rich creative side to it and fashion is a part of that with designers and brands hailing from Cambridge establishing themselves worldwide.
This years Cambridge Style Week is hopefully just the first of what will become a regular event promoting fashion in general and fashion businesses from Cambridgeshire.


Vida Moda is an online only retailer of women’s wear size 14 to 28 and is based in Cambridgeshire.

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Mind The Gap – Skinny Fashion Mannequins – Are They A Good Idea?

The fashion industry is fickle and often driven by style directors keen to wave the next cool thing right in front of us. Historically designers and retailers or possibly art directors in media have done this with lazy respect for the responsibility they wield.

“What responsibility?” I hear you ask. Well in simple terms these people are in a position of power when it comes to influencing other people. None more so than the big brands. For a lot of them their audience is young people and a lot of them will be affected by the visions that style directors and the art directors push for a particular brand or season.

A friend of ours pointed us in the direction of The Gap and the mannequins they use. I haven’t been in Gap for a number of years, I’m perhaps not quite too “old” for the their clothes but I’m definitely too fat for them if their mannequins are anything to go by.

The Gap - Using super skinny mannequins

Mannequin Too Skinny?

Their mannequins are skinny, and please note dear reader not just thin, but broom stick thin. This is the image Gap present to the customer. A lot of their customers will be young, girls and young women who will (subconsciously) look at those mannequins and may think they need to look like that too in order to look cool, be super skinny to wear those clothes and carry off that particular look. Brands like The Gap (they aren’t the only ones) have immense power when it comes to influencing people and how they look. They should be more responsible in using this power.

There is endless debate about health and weight which will carry on indefinitely. Retailers and brands could and should be a little more conscious of their role in portraying a positive body that perhaps is closer to a healthy reality than is currently the norm. This is isn’t the first time this has been commented on. Gap were taken to task in the media last year over their use of super skinny mannequins.

I’m not ranting at Gap, just asking for some thoughtful consideration of the impact they may be having on their vast customer base and requesting that they take some positive action on this issue.

They have a responsibility to think about the style image they are presenting and potential effect it may have on young people, particularly young women. We all want to look good and dress well. There is a line that can be crossed and like everything there is an up side and a downside to crossing the line. All too often it is easy to ignore the darkness of the downside. They pretend it doesn’t exist and instead focus on the upside which is shiny and glamourous but laced with risk.

All too often the fashion industry finds itself on the wrong side of the line which is a shame.

Joanna

Vida Moda | Plus Size Designer Fashion For Women With Curves

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Plus Size Tunic Dress at Vida Moda

The Perfect Plus Size Tunic Dress For A Summer To Autumn Transition

What Plus Size Tunic Dress to Wear?

I don’t know about you, but sometimes I think the weather likes to play games with me. For example, we will have a few warm days in April or May and I’ll decide to get my summer wardrobe out and put my winter one away. The following day we’ll be back to a month of rain and wind, and vice versa.

Crushed Navy Plus Size Tunic Dress at Vida Moda

Autumn Transition

Come September I am dying to get my cosy clothes out of hibernation and get wrapped up ready for winter, but I know that what I put on at 7am will have me melting in a form of heatstroke come 3pm. It’s like a game of chess with weather and clothing battling against each other.

That’s why I am all about the tunic dress. Perfect for the slightly warmer days that surprise us in September, the days where you can still go out in sandals and sunglasses, but not in strappy vests and shorts. Warm but not hot.

Its also perfect for those days that the wind is a little bit quicker than we’re used to, the rain clouds can’t make up their minds, but the thought of a coat brings us out in a, rushing around, boiling hot sweat.

The Perfect Tunic Dress

This tunic dress is perfect for all of these occasions. I’d go as far as to say, apart from during high summer, it’s a year round staple. Legs out in the warmer months, or teamed with leggings, slim trousers or even thick, wooly tights and boots during the colder months. It can be paired with a light denim jacket, long necklace and flats for a casual look, or add a pair of black well fitting leggings, a large costume jewellery ring and some heels and you’re good to go out for the evening.

The soft V neck and navy blue colour make it flattering for all skin tones and shapes (the dress is available up to size 22), and the stretchy fabric means it will be comfortable no matter what you are doing, in whatever weather the day decides to throw at you!

Joanna

Vida Moda | Plus Size Designer Fashion For Women With Curves

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Top of the Crops: Four Clever Ways To Rock Cropped Trousers

Will cropped trousers ever go out of fashion we ask? Year after year they are summer fashion heroes, supremely versatile, smart or casual. Vida Moda show you how to make the most of three stylish pieces from their collection.

Cropped Trousers In Tune with Tunics

Cropped TrousersTake your tunic top out to lunch and feel extra confident in these smart but comfortable white pedal pushers. Perfect for creating a cool look for the season without compromising on detail, not to mention an elasticated waist to flatter any ensemble. Complete the look with a pair of ballet pumps or ‘make me taller’ wedge sandals for maximum glamour.

Dip Your Feet In

Cropped trousers are perfect for holiday walks in the sand, you can dip your toe in the water, without the risk of ruining your outfit (depending which ocean you’re wading in of course. Linen is truly a friend of hot weather plus looks effortlessy casual (not scruffy, even when crumpled!). Vida Moda’s linen cropped trousers are available in sizes 14 to 20 and go perfectly with fitted T-shirts or loose blouses. Why not walk from the beach straight to dinner in a pair of comfortable but dazzling flip flops or sandals? Shades of gold or bright blues would compliment the smooth chocolate colour.Cropped Trousers
 

 

 

And the Lovely Legs Award Goes to……

Cropped Trousers

 

After leggings made a comeback a few years ago, they’ve transformed our wardrobe. They are particularly great for those who dread summer fashion season. We can wear them with our favourite sun-dress for a more classy, ‘flesh-free’ look and feel great.

These gorgeous capri style black leggings from Vida Moda are available in five sizes from 16 to 24 – yes that’s right! Soft and stretchy with Elastane, they keep their shape therefore a worthwhile investment – you may need more than one pair! Our Vida Moda model is wearing cute, practical ballet pumps but you could equally spice up with a pair of 4-inch patent heels for a night on the town.

 

Flatter your legs

Flax Cropped Trousers at Vida ModaIf you legs aren’t your best feature you can still wear cropped trousers to take advantage of the summer. Flax, which is a new American label for Vida Moda produces gorgeous linen garments which are simple but very well cut. Flax cropped trousers are named “Floods” and are a very popular design in the USA.

They are perfect for the larger lady who wishes to wear shorter trousers but doesn’t wish to show off her legs! They can be worn casually or will also be suitable for wearing out to dinner or a party. Being linen they are quite light, very comfortable and suitable for travelling in.

Team them with other linen garments such as this Ladies Orange Linen Blouse also by Flax

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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What is a fashionable body shape and does it matter?

What is a fashionable body shape? This is an interesting question and has different answers in different contexts. A friend recently shared two photographs with us that illustrated this concept perfectly. The question is what makes one body shape more acceptable than another? The ultimate answer is none.

Changing Body Shape

Body shape has been and continues to be “valued” and viewed differently over time and it is also viewed differently in different cultures. Body shape changes through the decades and fashion trends emphasise different parts of the body. Think about Victorian body shapes and fashion styles; think about the shape of women in the 1950’s. Think about the shape of women today. In western society this is accentuated by coverage in the media and by people in positions of media influence promoting one body shape as being more attractive and acceptable than another.

No guesses as to what I’m referring to here. We are in a time where larger people are not viewed as favourably as thinner people. The fashion industry plays and has played an aggressive role in the promotion of “thin” women – anyone remember the “drug addict” look of very thin models made up with shadows under their eyes? Was this really considered to be attractive or was it just media hype?

Health And Body Shape

The government and health bodies also play a part in shaping peoples perceptions about body shape by claiming overweight people are more likely to suffer from health problems. In reality any extremes in body shape can cause health issues. So an emaciated person is just as likely to face serious health issues as a morbidly obese person. Larger people are criticised for their size to a degree that women who aren’t that overweight feel tremendous pressure to conform to an ideological shape that is more difficult to adhere to the older we get.

Consider the following two images (mentioned above) both are marketing images for very different brands. Both are celebrating women’s beauty but they sending very different messages. Someone even suggested that one of the photographs has been adjusted to change the shape of the models. I don’t know whether that is the case or not, you can judge for yourselves. What is clear though is that taste and style is subjective and people will make harsh judgements about body shape which to my way of thinking is a shame.

Body Shape Image for discussion about fashionable body shapes

Normal Body Shape?

Potentially the whole concept of what is a normal body shape is disappearing. The fashion industry doesn’t appear to recognise this. As a whole they largely still aim for a market aged between 16 and 34 and who are a “standard” shape and size. I’ve been to many trade shows where the manufacturers just can’t fathom women being over a size 16.

The reality of the matter is that body shapes and sizes are changing and probably not in a manner that will suit the fashion industry. So far the industry is struggling to recognise this and make clothes that are suitable for different body shapes and sizes. I’ll discuss this further in a follow up post.

Joanna

Vida Moda | Plus Size Clothing For Women With A Curvy Body Shape

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Royal Ascot – Style Tips For Ladies Day At Ascot

Royal Ascot, A Pinnacle Summer Event On the Fashion And Racing Calendar

The racing season is in full swing, the bubbly is on ice and the racing cards are at the ready! But what does it take to be on top form? Are you ready to make a fashion statement at Royal Ascot this year? Here are our top style tips for racing enclosure perfection:

Royal Ascot Dress Code

Check the style rules of the course – Royal Ascot have issued a new dress code this year which is quite strict, you can find it on their website. The main points deal with dress length (1 inch above the knee) dimension of dress straps (nothing less than 1 inch), no bare midriffs. Trouser suits are acceptable if they are full length and of matching material and colour. For Royal Ascot hats should be worn (this rule is relaxed at other Ascot race meetings). There is a further change to the rules for hats at Royal Ascot this year. Headpieces must have a base of at least 4 inches (10cm) to be considered acceptable. Effectively this means that traditional fascinators are officially out of favour in the Royal Enclosure at Royal Ascot this year.

Thoughts on Style for Ladies Day at Royal Ascot

Dress appropriately for the weather and the time of year – don’t wear a sundress if it’s cold and wet – and be prepared to wear a different outfit at the last minute if the weather is unseasonably wet, cold or hot. Wearing a sundress in the rain or woollies in hot sun is NEVER going to look stylish. The Grand National is proof of the former. The weather so far this summer has been unpredictable to say the least. Hopefully Royal Ascot will see better weather!

Competition to look well turned out is high on Ladies Day at Royal Ascot so some careful planning is required. However it is important to find your own style and learn what suits your size and shape, don’t be tempted to copy what other women wear or be a slave to fashion. In the fashion stakes at Royal Ascot so many ladies overdo it and I think some of the better outfits are those that are simple and stylish and that don’t try too hard!

Our most important recommendation is to buy the size that fits you properly! If you do this you will look slimmer! If you squeeze yourself into something this is a size too small you will actually look larger than you are. Don’t get hung up on a size number. Designers all interpret sizes differently and we take this into account when sizing the collections that we present at Vida Moda.

Going to the races and Royal Ascot in particular is an opportunity to get dressed up for a glorious day out and it is a great opportunity to experiment with colour and flamboyance – but all whilst being demure. Why not browse the collection of summer dresses for Royal Ascot at Vida Moda for Royal Ascot and other race meetings

Practical Tips for Ladies attending Royal Ascot and other summer race meetings

Fake tan. It’s a choice only you can make. If you must indulge, get a spray tan at least 3 days before the big event. Only go two shades darker, anything more and you risk ‘orangerie’. Read my previous post about Fake Tan.

Don’t worry about the price of an outfit – it doesn’t matter if it’s £50 or £500, matters most is that it fits you perfectly and looks great.

Royal Ascot

Go to the races in style

Always wear tights or stockings if you’re donning a tailored outfit – no matter how tanned your legs are, bare pins simply aren’t demure enough.

Keep it simple – classic styles and staple colours such as cream never date.

Accessorise – wear sunglasses on a sunny day or a pair of beautiful gloves and a matching umbrella which co-ordinate with your Royal Ascot outfit in cool conditions.

Don’t be afraid to mix and match – I’ll often wear the jacket of one outfit with the dress from another if they look great together. I don’t believe in wearing something once then getting rid of it.

If you want to score in the style stakes, a hat or headpiece really is a must when it comes to racing etiquette, particularly on Ladies Day at Royal Ascot. But please do be sensible, find something that goes with your outfit and don’t forget a gorgeous but simple summer hat could really set off your outfit and make a statement far more than an elaborate headpiece.

Are your nails neat and tidy? Is your hair sleek and styled? If you’re not well groomed it won’t matter how fabulous your outfit is.

Don’t wear heels you can’t walk comfortably in – you won’t look stylish if you’re hobbling around all day or end up barefoot.

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Fake tan: is it really worth it?

fake tanFake tan is hugely popular as tanning in the sun is dangerous and out of style, this much we know. However, we can’t deny a warm, bronze glow on the skin can be flattering and healthy looking. With summer just around the corner and we shed layers, we also show more skin. So, do we fake it or not?

If you saw the Apprentice last week you’ll have seen the popularity of fake tan, even when sold off a table in the middle of a shopping centre with no real credibility behind it! So what is it about fake tan that attracts us? Quite simply it is the desire to be perceived as being beautiful and how better to the that than with a bottle of fake tan if you are not in a position to take a sun kissed holiday for 2 months in the sun. There are pitfalls though so do read on!

Fake Tan facts

According to St. Tropez, one of the UK’s leading fake tan brands, 41% of the nation’s women use fake tan. It’s become almost uniform for celebrities to be bronzed to some degree. Sporting a healthy glow is thought to show affluence but for many of us, going a shade or two darker hides a multitude of skin impurities. But you can’t flick through a gossip magazine during summer without seeing pictures of some fake tan embarrassment. Streaks, dayglo orange, blotches and visible tan lines, despite the best efforts of application and how much you may have paid, you risk to look tacky and artificial. With the Katie Prices of this world, we almost come to expect it but even A-listers such as Kiera Knightly are not immune to fake tan disasters. Poor Christina Aguilera was torn to shreds by the media when a mysterious trail of dark liquid trickled down her leg whilst performing at Etta James’ funeral earlier this year.

Fake Tan Spray Booths

Despite the debate over whether bronzing out of a bottle looks classy or not, the popularity of fake tanning is not waning. Many of our beauty therapists are offering it as standard plus spray tan booths are germinating the local high street and the neighbourhood parade of shops. Modern devices offer a smooth, airbrush like quality, so you wonder how it can ever go wrong. Even with all this technology, the temptation of oneupmanship is too strong, even Hollywood stars measuring too strong on the orange-o-metre.

It is completely possible to simply introduce a better skin routine, drinking more water, eating a balanced diet and strategically using a quality bronzing powder to create the same sort of glow. Also consider that some colour garments will make you look more pale, so blend your outfit to match your complexion.

DIY Fake Tan

If you are going the DIY bottle tan route, be warned. It takes a lot of practice to get it right plus you absolutely must follow some steps for a smooth finish, exfoliating, moisturising and having the lemon juice to hand. Happily with the internet, there’s a good stack of posts with excellent tips for application!

Image: africa / FreeDigitalPhotos.net

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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