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Oprah Winfrey’s Handbag Shopping Experience in Switzerland

Oprah’s recent shopping experience in Switzerland…

has opened a can of worms. Once again it raises the question of racism. Reaction in the Daily Mail has been quite negative with most comments on the article from August 14th being directed at Ms Winfrey being a little bit precious about her celebrity status in relation to being denied a look at the $38,000 handbag in question, most comments indicated that people didn’t necessarily feel it was a racism issue.

There are a couple of interesting points. Did the sales assistant recognise Oprah? If so and she deemed the handbag too expensive for her then whose purse is it not too expensive for? If she didn’t recognise her then why did the sales assistant not let Oprah look at the bag?

Cosmopolitan shopping

In Western Europe today we are a pretty cosmopolitan continent and yes racism does still exist but make no mistake we are surrounded by isms, age-ism, fat-ism, racism, immigrant-ism. We are divided by cultures, language and religions and a multitude of other factors. In addition there is a variety of tolerances of these factors. A lot of this lies under the surface and people make judgements every day about other people based on what they see and what they believe regardless of their beliefs being right or wrong.

My incorrect assumption about Oprah’s shopping incident

The reason the article caught my eye was that I initially assumed (incorrectly) that the sales assistant had denied Oprah access to the Jennifer Anniston handbag by Marc Ford on the basis she is a curvy lady and therefore couldn’t afford such an item. It never occurred to me that it might be because of Oprah’s skin colour – in fact my reading of the article suggests that it is Oprah’s opinion rather than a stated fact.

Perceptions and opinions

This is why it is interesting; we all have different perceptions and different readings of the same situation. I’m very tuned into the way larger women get treated in shops, I’m probably overly tuned in to this! But it is quite common, larger people do get treated differently, in shops, at work, in relationships and lets be honest it isn’t often different treatment in a positive fashion.

Our overall opinions and perceptions are very heavily influenced by the media and they constantly peddle their take on beauty and “acceptability”. It’s quite wrong and I for one am really pleased that there lots of bloggers out there promoting a different view, one that isn’t driven by main stream media. We are all human and our background, size, colour and creed should not dictate how we are treated.

It’s why we show all our collections on plus size models. Some people don’t like that but I feel that presentation of the clothing we sell should be reflective of and true to the audience we are serving.

Oprah’s opinin

Oprah is not wrong, she should have been allowed to view the bag and make her own purchasing decision regardless of price and really we don’t know why she was denied the opportunity, only the shop assistant knows. She’s a celebrity and she mentioned the incident and she now wishes she hadn’t, otherwise we’d never know about it, but I’m sure it happens regularly to many people.

Any customer going into a shop should be made to feel welcome and to view the merchandise for sale, otherwise why does the shop exist? Am I wrong?

Joanna


Quality plus size clothing and designer fashion For Women Size 14 – 28

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Skin Tone Colour Wheel

Fashion to suit your skin tone

Fashion to Suit Your Skin Tone

Choosing fashion for your skin tone

No doubt you already know how important it is to dress for your shape, but do you give any consideration to dressing according to your skin tone?
It’s more important than you might think – wearing the wrong colours for your skin tone can make even the healthiest complexion look sallow or ‘off’, whereas choosing colours that compliment and flatter your skin can really improve your overall look and give you lots more confidence! Fashion is about colour, texture and shape.

Where to start with your skin tone

So where should you start? First, you need to work out whether your skin tone is warm or cool – not sure? Try these tests…

Look at the colour of your veins!

In bright, natural light, look at the veins on the inside of your wrist. If they are mostly blue, then you probably have a cool skin tone, mostly green suggests a warm skin tone. (If you see a mixture, you probably have neutral skin tone – so you’re one of those lucky people who can carry off any colour they like!)

Look at your hair colour.

Your natural hair colour is often a good reflection of your skin tone. Red Heads, Yellow Blondes and lighter brunettes are usually a sign of warm skin tone, while black, silver and ash tones often go hand in hand with cooler skin tone. Still confused? If you’re not sure, head to your nearest make up counter and ask them to help (you may be able to bag yourself a few cosmetics freebies in the process!)

So what does it mean?

Once you know your skin tone, here’s how to apply it to your wardrobe:
Women with warm skin tones, tend to look best in yellow based colours – choose earthy hues: mocha, brown, bronze, peach, ivory, deep greens, through to brick reds and warm oranges.
Those with cool skin tones are better suited to blue based colours, so look for jewel tones such as royal blue, emerald green, plumy purples or vibrant pinks.
Of course there is a certain amount of crossover and we’re not suggesting you should avoid a colour you love purely because of your skin tone, but perhaps give slightly different shades a whirl – you might be impressed with the results!

Where to shop

From a fashion perspective At Vida Moda we choose fashion with colours to suit different skin tones so feel free to browse our shop online and if you have a question please email us (address on site) and we’ll be happy to advise on colours that might suit you.

If you are reading this during the summer then it’s likely our summer sale is on. Check it out, we have some beautiful bargains available.


Quality plus size clothing and designer fashion For Women Size 14 – 28

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Colour Clashes Colour Wheel

Have Fun with Colour Clashing

Use Colour Clashes to energise your wardrobe

It’s time to be bold, take a step forward and add some colour to your wardrobe. It will add interest and is an instant way to add style to your look. It doesn’t mean you have to be loud (though you can if you wish!) Think of colour as a set of accents you can add to your look to create your personal style.

Is your wardrobe a rainbow, or a field of classic neutrals?

Most of us have at least a few colourful pieces mixed in with the staple blacks and navies and browns, but how many of us are ever brave enough to really mix it up and deliberately clash those brighter hues?
Using colour clashes is a fantastic way to breathe new life into your style, but it can be daunting too, so we’ve put together a few tips to ease you in gently (and avoid the ‘got dressed in the dark’ look!)

Start with small colour clashes

Look at what colours you have to play with – if you love blues, try mixing darker shades with a pop of aqua or turquoise for a fresh new look. If you have lots of greens, try wearing a lime green top with forest green skirt or cardigan. Clashing shades of the same colour is an easy way to experiment with the trend and see what works.

Create a colour clash with accessories

If you’re a slave to the little black dress, try piling on the clashing colours through accessories – a stack of bangles in neon pink and lime green perhaps? Or bright blue earrings with a lavender beaded necklaces. Our red pashmina: Would look amazing worn over a dark green dress or top. Shoes, scarves, bags and even hair accessories are a fun and inexpensive way to bring more colour into your existing looks.

Red Pashmina from Vida Moda

Colour Clash – Red Pashmina

Create Colour Clashes with handbags

An obvious way to add colour to your outfit is with a handbag. (we can ever have too many handbags!) They are particularly effective with darker colours because they are generally not “worn” on the item of clothing and attract attention in their own right. Why not try one of these from Vida Moda to create a colour clash you can be comfortable with?

Pink Satchel from Vida Moda

Pink Satchel Bag

Know which clashes work

Not all colour combinations work, but it’s easy to figure out those that do by using a colour wheel:

Colour Clashes Colour Wheel

Work out your Colour Clashes

Your best bets for a great clashing combo are:

Colours right next to each other (e.g. yellow &yellow-orange or yellow and yellow-green)
Colours straight across from each other (e.g. yellow and violet or blue and orange)
Colours that make a T (e.g. blue, orange, and violet-red or yellow, violet, and red-orange; yellow)
Or if you’re feeling especially brave:
Colours that make an X (e.g. blue, orange, violet-red, and yellow)

So, have another look at your wardrobe, see which colours you have to play with. Don’t be frightened, adding a dash of colour is a subtle way of energising an outfit so get experimenting!


Create your colour clashes with Vida Moda – women’s wear size 14 to 28

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Cambridge Style Week

Fashion Week Season!

We are in the middle of Fashion Week Season. The 4 big fashion shows, New York, London, Milan and Paris will show collections for the 2013 Autumn Winter season. These big traditional and long established events happen twice per year to present designers collections for the next season. These shows establish design trends that then make their way in a subtle fashion into the clothing that we end up buying in the shops or online.

Fashion Week Awareness and the emergence of other shows

Mass media, social media and the Internet in general is enabling more people to be aware of and to pay attention to Fashion Week activities which were previously only really accessible to selected people in the fashion industry. This more mainstream approach is encouraging people to establish other shows and events.

Cambridge Style Week

Cambridge Style Week is an example of this trend and we are very excited to be taking part. Cambridge Style Week runs from February 20th to February 24th. Cambridge is a fantastic city to live and work in. It has a great economy based in science and technology but it doesn’t stop there. Cambridge also has a rich creative side to it and fashion is a part of that with designers and brands hailing from Cambridge establishing themselves worldwide.
This years Cambridge Style Week is hopefully just the first of what will become a regular event promoting fashion in general and fashion businesses from Cambridgeshire.


Vida Moda is an online only retailer of women’s wear size 14 to 28 and is based in Cambridgeshire.

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Yours Magazine Cover

Vida Moda Promotion in Yours Magazine

Attention Yours Magazine readers!

If you are a reader of Yours Magazine you’ll find a special promotion from Vida Moda in Yours this month. We are offering Yours Magazine readers a 20% discount when they shop at Vida Moda during February. So ladies if you like to shop for great quality fashion Size 14 to 28 buy your copy of Yours Magazine today to take advantage of this offer. Use the discount code at the checkout on Vida Moda

YoursCover-Vida-Moda


Yours Magazine Vida Moda Offer February 2013 | Quality fashion For Women Size 14 – 28

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Knitted Sweater with different colour bands

Golden Rules for shopping the Sales

It’s the season for sales!

It’s that time of year again, when all the high street and online shops try to seduce you into spending any money you have left post-Christmas on their brilliant bargains and cheap as chips chic. We love a bargain as much as the next well dressed fashionista, but we also know that the January sales can sometimes send even the savviest shopper temporarily insane! If you love a rummage on a sale rail, then read on for our golden rules of how to shop the sales:

Tip 1: Is it a sales bargain?

It’s only a bargain if you’ll actually wear it. If your style is casually chic with a muted palette, then that electric blue sequined frock is definitely not a bargain, however cheap it is! Don’t let yourself be seduced by ridiculously low price tags – more often than not, they’re so low for a reason! (And remember, sale items are often non-returnable!)

Tip 2: Plan your sale shopping

Know what you’re looking for.  Before you dive into the sales, have a good look through your wardrobe and identify any gaps.  Are you in need of a great new pair of jeans? Is the majority of your underwear collection looking past its best? Making a list of what you actually need will help keep you focused and make you less likely to be sidetracked by ‘too good to be true’ price drops.

Tip 3: Beware the impulse buy in sales

Try things on or take them back.  We know, it’s busy, it’s a hassle and there’s probably a queue, but wherever possible, do make the effort to try things on before you buy.  If you really can’t face the changing room queue, and you really love what you’ve picked up, then snap it up and try on as soon as you get home.  If it’s not a keeper – take it back! Most women have a shocking number of impulse sale buys hanging in their wardrobe, tags still attached – don’t fall into the trap!

Blue & Grey Dress
Was £54.95 now £38.97

Waterfal Tunic with sliver sparkle thread detail

Waterfall Tunic
Was £59.95 now £35.97

Knitted Sweater with different colour bands

Banded Sweater
Was £49.00 now £29.40

And of course the best tip for shopping the sales, is don’t forget to check out the sale items on offer at Vida Moda – as shown above, Happy Sale Shopping!

Joanna


January Sale now on at Vida Moda | Quality fashion For Women Size 14 to 28

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Beautiful Blouses on Sale

Beautiful Blouses

Now is a great time to be shopping online. any online stores are running fabulous sales and Vida Moda is no exception. We have some great deals on blouses.

Whether you’re looking for something chic to help banish the back to work blues, or you want to smarten up your casual a little for lunch with the girls, you really can’t beat a beautiful blouse. Here are three of our favourites from the collections at Vida Moda – which do you like best? They are all currently in the sale.

Beautiful Blouses on sale at Vida Moda

From Left to right: Silk Blouse by Bitte Kai Rand, Was £178 – Now £89 ~ Watercolour Print Blouse by Que, Was £79.95 – Now £59.96 ~ Pretty Print Blouse by Que ~ Was £59.75 – Now £35.85

All of these gorgeous blouse are available in size 16 upwards.

Joanna


Beautiful Blouses on sale at Vida Moda | Quality fashion For Women Size 14 to 28

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The Killing Series 3 | Sarah Lund in Blue Sweater

The Killing Series 3

The Killing Series 3

The third series of the killing started last week on BBC four.

We enjoyed series 1 and 2 of The Killing and Sofie Grabol’s character Sarah Lund is a particularly interesting character. Series III looks like it’s going to be just as good as the previous two become off to a good start last night with a double episode.

Apparently they’re not going to make any more after this particular series and I can understand why. The success of any show is due to its repeatability and they’re probably running out of ideas at this point.

The Kiling Series 3 : Sofie Grabol as Sarah Lund wearinh her new sweater

A Successful TV Series Formula

The killing does have a formula and it’s pretty evident as we starting to watch the third series. Series 1 and two have the same forked hyper formula. Effectively they consist of a political plot, a murder, in various happenings England’s personal life. One of the interesting things about the political plot is that generally there appear to be two political protagonists at loggerheads throughout the series right until the end episode. This is perhaps what makes the problem little bit more interesting than some of the traditional detective series we get in the UK.

It’s a bit of an odd quirk you wouldn’t expect to find a political miniseries inside a murder drama on television. In actual fact the political activity usually has very little to do with the murder itself. The political drama inside the series provides a useful break from the investigation of the case. The extra characters keep the interest going and provide more depth than you usually find in detective show.

Story Continuity

The fact that the TV series is a continuing story every week is quite different to what we usually have in UK detective shows. A continuing story of this nature allows the characters to be developed fully, and the lead character in particular we started about some empathy with and that’s quite unique. UK TV shows typically roll around the character of the story each week in the hour-long episodes is generally unrelated the ones previously all going forward.

Our best variation on this is something like the DCI Banks TV series where we get programs with a story that are generally shown over two episodes. This works to send extent but unlike The Killing Series (which has 10 episodes) it doesn’t really allow for the regular characters to be fully developed.

Popularity Despite Subtitles

The killing has been immensely popular in UK and this despite the fact that it’s actually a subtitled show. Another quirk of the show that has caught people’s imagination is the development of the Lund character. Sarah Lund is a mysteriously interesting character, she is distant, generally unemotional and quite curt with her colleagues. Overall she is not that animated and yet we remain fascinated.

Sarah Lund’s character is that of a Maverick this is compounded by the fact that she isn’t the typical stereotyped female character that you could expect to find in such a show. She doesn’t wear dramatic clothing and she never looks like she’s wearing make-up. She’s far from the well turned out female lead you would expect to see in such a show.

The Killing Sweater!

Sarah Lund typically wears a jumper and jeans and some sort of three-quarter length coat for her job throughout the series. In fact the sweaters have become something of a trademark of the show and are followed around the world. We’ll have a further post soon about Sarah Lund’s sweaters and how iconic they’ve become. We can’t help wondering whether or not this was intentional on the part of the producers!

Joanna

Shop at Vida Moda for Knitwear | Quality fashion For Women Size 14 to 28

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