Archive | August, 2012

Plus Size Fashion Tips – Making The Best Of Late Summer

Late Summer Style

Quick! Summer is nearly finished, but we are still going to get some glorious sunny days before late summer disappears into autumn. So it’s time to grab the dresses, skirts and strappy sandals and get out there while we can!

Late Summer Bargains

Sumptous Linen Summer Dress by Flax at Vida ModaThere are still plenty of late summer bargains to be had. This gorgeous summer dress is still on sale at Vida Moda, reduced to £46 from £92 and it’s perfect for a sunny day. Teamed with some flat sandals and bright nail varnish you’re good to go. It also works just as well dressed up with some nude heels and a gorgeous hat, perfect for a summer wedding or garden party perhaps.

A cream linen dress that looks comfortable as well as stylish is just right for a sunny weekend, ideally that would mean round a pool with a cocktail in hand, but this gorgeous but simple linen dress will be perfect in the garden at home or at a friends house (with a cocktail in hand..!) for a late summer barbecue!

Late Summer Mornings

As much as I love winter dressing, nothing is nicer than getting up in the morning like today and seeing a beautiful fresh and clear blue sky with the sun shinning A signal to grab a dress to throw on. One piece of clothing for the entire outfit, simple and quick so I can get out in the sunshine before it disappears!

If the sun is too hot, or, more likely, it doesn’t stick around all day, then this lightweight white stretch denim jacket is perfect. Made of cotton but with a ‘denim’ style it’s not too heavy or thick and will go with all your late summer outfits and last well into autumn too.<a href="Signature stretch denim jacket at Vida Moda

Why not take advantage of the late summer sale at Vida Moda and get your self a fashion bargain, either a statement piece or something that you can use regularly from your wardrobe.

So, go on, get out there in the sunshine, whether it’s here or on a last minute holiday and make the most of late summer before the nights draw in…

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

Late Summers Day picture by Sue in Kentucky – A beautiful photo.

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Top of the Crops: Four Clever Ways To Rock Cropped Trousers

Will cropped trousers ever go out of fashion we ask? Year after year they are summer fashion heroes, supremely versatile, smart or casual. Vida Moda show you how to make the most of three stylish pieces from their collection.

Cropped Trousers In Tune with Tunics

Cropped TrousersTake your tunic top out to lunch and feel extra confident in these smart but comfortable white pedal pushers. Perfect for creating a cool look for the season without compromising on detail, not to mention an elasticated waist to flatter any ensemble. Complete the look with a pair of ballet pumps or ‘make me taller’ wedge sandals for maximum glamour.

Dip Your Feet In

Cropped trousers are perfect for holiday walks in the sand, you can dip your toe in the water, without the risk of ruining your outfit (depending which ocean you’re wading in of course. Linen is truly a friend of hot weather plus looks effortlessy casual (not scruffy, even when crumpled!). Vida Moda’s linen cropped trousers are available in sizes 14 to 20 and go perfectly with fitted T-shirts or loose blouses. Why not walk from the beach straight to dinner in a pair of comfortable but dazzling flip flops or sandals? Shades of gold or bright blues would compliment the smooth chocolate colour.Cropped Trousers
 

 

 

And the Lovely Legs Award Goes to……

Cropped Trousers

 

After leggings made a comeback a few years ago, they’ve transformed our wardrobe. They are particularly great for those who dread summer fashion season. We can wear them with our favourite sun-dress for a more classy, ‘flesh-free’ look and feel great.

These gorgeous capri style black leggings from Vida Moda are available in five sizes from 16 to 24 – yes that’s right! Soft and stretchy with Elastane, they keep their shape therefore a worthwhile investment – you may need more than one pair! Our Vida Moda model is wearing cute, practical ballet pumps but you could equally spice up with a pair of 4-inch patent heels for a night on the town.

 

Flatter your legs

Flax Cropped Trousers at Vida ModaIf you legs aren’t your best feature you can still wear cropped trousers to take advantage of the summer. Flax, which is a new American label for Vida Moda produces gorgeous linen garments which are simple but very well cut. Flax cropped trousers are named “Floods” and are a very popular design in the USA.

They are perfect for the larger lady who wishes to wear shorter trousers but doesn’t wish to show off her legs! They can be worn casually or will also be suitable for wearing out to dinner or a party. Being linen they are quite light, very comfortable and suitable for travelling in.

Team them with other linen garments such as this Ladies Orange Linen Blouse also by Flax

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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What is a fashionable body shape and does it matter?

What is a fashionable body shape? This is an interesting question and has different answers in different contexts. A friend recently shared two photographs with us that illustrated this concept perfectly. The question is what makes one body shape more acceptable than another? The ultimate answer is none.

Changing Body Shape

Body shape has been and continues to be “valued” and viewed differently over time and it is also viewed differently in different cultures. Body shape changes through the decades and fashion trends emphasise different parts of the body. Think about Victorian body shapes and fashion styles; think about the shape of women in the 1950’s. Think about the shape of women today. In western society this is accentuated by coverage in the media and by people in positions of media influence promoting one body shape as being more attractive and acceptable than another.

No guesses as to what I’m referring to here. We are in a time where larger people are not viewed as favourably as thinner people. The fashion industry plays and has played an aggressive role in the promotion of “thin” women – anyone remember the “drug addict” look of very thin models made up with shadows under their eyes? Was this really considered to be attractive or was it just media hype?

Health And Body Shape

The government and health bodies also play a part in shaping peoples perceptions about body shape by claiming overweight people are more likely to suffer from health problems. In reality any extremes in body shape can cause health issues. So an emaciated person is just as likely to face serious health issues as a morbidly obese person. Larger people are criticised for their size to a degree that women who aren’t that overweight feel tremendous pressure to conform to an ideological shape that is more difficult to adhere to the older we get.

Consider the following two images (mentioned above) both are marketing images for very different brands. Both are celebrating women’s beauty but they sending very different messages. Someone even suggested that one of the photographs has been adjusted to change the shape of the models. I don’t know whether that is the case or not, you can judge for yourselves. What is clear though is that taste and style is subjective and people will make harsh judgements about body shape which to my way of thinking is a shame.

Body Shape Image for discussion about fashionable body shapes

Normal Body Shape?

Potentially the whole concept of what is a normal body shape is disappearing. The fashion industry doesn’t appear to recognise this. As a whole they largely still aim for a market aged between 16 and 34 and who are a “standard” shape and size. I’ve been to many trade shows where the manufacturers just can’t fathom women being over a size 16.

The reality of the matter is that body shapes and sizes are changing and probably not in a manner that will suit the fashion industry. So far the industry is struggling to recognise this and make clothes that are suitable for different body shapes and sizes. I’ll discuss this further in a follow up post.

Joanna

Vida Moda | Plus Size Clothing For Women With A Curvy Body Shape

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