Archive | February, 2012
Adele,Vida Moda's favourite Female Artiste!

Adele Sweeps The Grammys With 6 Gongs And The Best Frock!

Fashion statements at The Grammys

While the stars at this year’s BAFTA ceremony largely opted for a more subdued, refined take on glamour and fashion in monochrome and nude styles, across the pond at The Grammys, it was a very different story – bold colours were being splashed about fearlessly, flesh was being flashed, and the fine line between high fashion and just plain bizarre was almost nonexistent! The Grammys seem to attract a more glitzy fashion statement which can be spectacularly successful or which can be a poor choice and end up being a fashion disaster!

Fashion clangers at The Grammys!

In our opinion, there were quite a few clangers – such as Fergie’s bright orange Gaultier gown (We love that she loves her curves – but we’re not sure that a see through lacey/crochet affair with magic pants was the best way to show them off!) and Nicki Minaj in her little red riding hood meets The Pope style Versace ensemble (A little too obviously attention seeking & controversial for the sake of it, for our liking), but there were plenty of hits too.

Bold Fashion at The Grammys!

Katy Perry has divided opinion in the fashion round-ups, but we loved her sparkling Ellie Saab gown in bang on trend pastel blue. The matching hair may have been a step too far, but we think she pulled it off! Kelly Osboure also had dyed hair to blend with her outfit to create a fashion statement. Katy and Kelly both made a bold fashion statement and pretty much carried it off.

Kelly Rowland opted for pastels too and looked great in a beautifully detailed dusky pink column dress by Alberta Ferretti – we give her extra points for embracing her natural hair too – bin the extensions Kelly, it looked gorgeous!

Classic Fashion at The Grammys!

Gwyneth Paltrow & Rhianna dared to bare in classic strappy black gowns by Stella McCartney & Armani – and rather than have a fashion diva strop on seeing their frocks were pretty similar, Gwyneth tweeted a picture of them together - quite classy!

The Fashion winner at The Grammys and The Brit Awards!

Our favourite of the night though, was definitely Adele – not only did she sweep the boards by picking up no less than six awards, but she also looked beautiful in a stunning Giorgio Armani gown.  The classic black shape, a fashion statement in itself, embellished with a mesh overlay and sparkling sequins, looked fabulous.  Timeless elegance with just enough sparkle to mark the occasion. Perfect!

Adele glamorous fashion at The Grammys and the Brit Awards 2012

Adele wore the same dress when she sang at The Brit Awards last night plus a dress by Burberry when collecting one of her two Brit Awards. Despite her surgery she’s had outstanding couple of years and is not only a singing superstar but is also becoming a style ambassador for naturally curvy women. We don’t mean celebrity curvy women, we mean ordinary women, Adele’s body shape reflects that of many women today, not that of the rarified atmosphere of shallow celebrity.

We hope Adele stays true to herself and doesn’t distort her appearance to suit her new stellar status. Adele has a glorious opportunity to be a style ambassador for ordinary women, right now we get the impression she dresses well because she wants to look good for herself and she doesn’t have airs and graces and we hope she never loses that part of her personality.

The media should focus on Adele’s fabulous voice (a gift), her personality and style rather than focus on whether of not she has lost weight. That is her business and should be hers alone, journalists should be talented enough to focus on Adele’s gift. After all we listen to her because she sings beautifully, not because she has gone up or down a dress size.

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

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Designer Fashion Plus Size Clothing Patterned Tunic By Vetono

Ladies! you can help choose our designer fashion collections for Autumn Winter 2012

Designer Fashion For Women With Curves

We’re on a mission to bring a choice of designer fashion to ladies with curves and at this time of year we are busy viewing plus size clothing collections that are going to be available later this year in Autumn and Winter. We are looking for well designed fashion that makes a statement, is beautiful, well made AND available in a range of sizes that go well beyond size 16! That is not as easy you might think. As independent retailers we have to choose what we want to stock in the Autumn and Winter and order it now so it can be manufactured in time. This is quite difficult we as retailers are totally dependent on a designers impression of where a trend is going or we could be at the mercy of their artistic whim and as fashion taste is subjective, one person’s heavenly vision might be horrific for someone else!

Designer Fashion Experiment

Because of this dilemma we carried out an experiment last weekend. We attended a large designer fashion trade fair and we posted pictures on our facebook wall of various pieces that caught our attention and we asked for friends/fans/ followers opinions. Plenty of people ventured their opinions and we asked a few more questions about colour, pattern, style etc and again people responded. It was really helpful for us to have a direct live interaction with potential customers to allow us to get a perception of their needs and desires. See below for sample image of the designer fashion pieces that we posted on our facebook wall.

Designer Fashion Plus Size Clothing Patterned Tunic By QueDesigner Fashion Plus Size Clothing Patterned Tunic By VetonoDesigner Fashion Plus Size Clothing Bold Patterned Tunic by Que

We tested our own taste designer fashion choices by including pictures of pieces that we didn’t particularly like (but we didn’t say this on the posts) to see what your opinions were. On the whole we were pleased to see that our tastes largely reflected your tastes. i.e. generally where people indicated (often in volume) they didn’t like something we agreed with them.

Your Feedback About Plus Size Designer Fashion

There were other things we picked up from your feedback too.

1) We need to stock a better range of plus sizes covering a wider selection of pieces in our designer fashion collections (which we want to do), currently we go to size 24.

2) There was a general comment that there is too much grey and people would like to see more colour, including brighter Autumn shades. Our pictures at the these events will always be taken with a cameraphone in lighting that’s not really suitable for photographing designer fashion items. Therefore colours may not be so accurate, browns, beiges, light greys and blues can all turn out “grey” in these type of photographs. Nonetheless it was wonderful to receive this feedback because “grey” is one of standard colors in a fashion designers palette for Autumn and Winter Collections. Because of your feedback we’ll be looking for pieces spanning a wider colour palette this weekend at the next designer fashion trade fair we’re attending.

3) Your also gave us your views on types of pattern, garment shapes and embellishments that you liked or didn’t like which again will help us shape the designer fashion collections we choose for next season.

Maybe it is a little unusual to inform the selection of collections in this way but we think this is particularly useful for us as an online designer fashion retailer as it enables us to engage directly with potential customers. Designer Fashion trade shows and fairs present us with bewildering choices covering all fashion spectrums and make no mistake it is difficult to choose what is right for our customer base. That’s why feedback through a forum like facebook is so helpful.

We face considerable challenges in operating a designer fashion led business, not least because we are relatively new, in a recession and because we are focused on a core market that could be better served by the fashion industry.

Amongst all the challenges we face we’d most like to provide our potential customers with something that appeals to them. If we don’t do that, there is no point to our business. Finding a way to do that at a particular point in time is quite difficult which is why last weekend was so enjoyable, getting your views live on the day and over following days was so helpful and we hope you enjoyed participating too!

Give Us Your Feedback Live This Sunday

So we are going to do a lot more of this to help bring you designer fashion that you’ll love.

We’re attending another show this weekend (on Sunday) and we’ll post “snapshot” pictures of pieces from various designer fashion collections and seek your views on whether you like them or not. We’ll also post questions relating to style, colour, patterns and textures to help us understand what you like.

Look out for us on facebook through much of Sunday. We’ll be delighted if you can join us now and again and comment on the posts and share your views with our community and hopefully encourage some style debate!

Joanna

Vida Moda | Designer Fashion and Plus Size Clothing For Women With Curves

Images ©Vida Moda 2012

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Vetono Chocolate Tunic at Vida Moda

Chocolate Tunic Dress – Your New Best Friend

Every woman needs a great jersey dress, and our Chocolate Tunic by Vetono is a perfect example and is available up to a size 22.

It’s super stretchy and perfectly weighted to drape beautifully for truly effortless chic.  Add this little beauty to your wardrobe and you’ll soon realise how flexible it is – dressed up or down, it’ll always look bang on trend.

Vetono Chocolate Tunic at Vida Moda

For a daytime look, keep it simple, team with your favourite jeans or leggings, some great boots; add a chunky beaded necklace & an oversized shoulder bag and you’re good to go.
For work, just add opaque tights and some patent court shoes.  For a splash of colour, style with a bright scarf – left loose or tied in a quirky pussy bow depending on your style.  Choose a bold Aztec style print to tie in with one of this season’s big catwalk trends and you’ve got instant office-chic.

When you’re looking for more glamour, the tunic’s gorgeous chocolate brown shade lends itself beautifully as a blank canvas to accessorise with this season’s Afrocentric trends.  Think chunky ethnic style jewellery, earth tones, wooden bangles, and of course, don’t be afraid to throw a splash of animal print into the mix.  Fashion’s long standing love affair with playful prints shows no sign of ending any time soon, so why not invest in some leopard print pumps or heels to really set off the look.  Add a coordinating clutch to stash the essentials and get ready to party!
This great little dress will soon become one of your wardrobe staples – have fun experimenting with it!

This designer tunic is available at Vida Moda now in 3 sizes catering for size 16 to 22.

 
Joanna
Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2012

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Green Sweater by Bitte Kai Rand at Vida Moda

Designer Knitwear To Wear In Winter Weather!

It goes without saying at this time of year, knitwear is a wardrobe essential! When it’s freezing outside, and staying at home under a duvet isn’t an option, a gorgeous chunky knit is the best way to keep yourself warm while staying stylish too.

Green Sweater by Bitte Kai Rand at Vida Moda

Green Sweater

White Sweater by Bitte Kai Rand at Vida Moda

White Sweater

Long Jacquard Sweater by Vetono at Vida Moda

Long Sweater

This gorgeous green sweater by Bitte Kai Rand, is like a great big knitted hug.  The large knit stitch gives it a lovely texture, great for snuggling into, and there are two panel pockets too, just in case you forget your gloves!  The colour looks great with denim, or equally good with neutral coloured long skirts/trousers/leggings – whatever your style, this classic design sweater will slot in nicely. If you prefer a monochrome palette, this contemporary Danish design is also available in white (both sweaters are currently in the sale too – so why not treat yourself to one of each?!)

For a more glamorous take on knitwear, have a look at this long sweater from German fashion house Vetono – the colour blocking and fine rib knit make it sleek and flattering, while the floral detailing keeps it bang on trend too. Perfect teamed with a long black skirt, or leggings – throw on some sparkling jewellery for a stunning evening look that won’t leave you shivering in the cold!

Bitte Kai Rand Chocolate Merino Skirt Vida Moda

Chocolate Skirt

Bitte Kai Rand Beige Merino Skirt Vida Moda

Beige Skirt

Bitte Kai Rand Black Merino Skirt Vida Moda

Black Skirt

Our 100% Merino wool skirts also by Bitte Kai Rand are timeless pieces you can dress up or down in so many different ways.  They are available in black, chocolate or beige and look fabulous with tunic tops, sweater, heels or boots. If you have hips then these skirts are going to look amazing on you! Style them with coordinating neutral tones, or team them with bold tops for a splash of colour – the possibilities are endless.

It looks like summer might still be quite a way off, so for now, invest in some great knitwear and wrap up warm in style!

 
Joanna
Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2011

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Gorgeous Long Purple Cardigan by Bitte Kai Rand at Vida Moda

Cardigan Chic – Definitely not just for grannies!

When it’s as cold as it has been these last few weeks, every girl needs a cardi – or two!
Forget any misconceptions about ‘granny style’, or looking too ‘mumsy’, a well chosen cardigan can be as flexible as your favourite little black dress, and with the right styling, is a wardrobe staple for many a fashionista!

 

This gorgeous wrap by French label Parakian is the sort of ‘must have’ piece we’re talking about.  The classic black colour way means it will go with everything and the waterfall shape makes it super flattering to all figures.

Cardigan Wrap from Anathea By Parakian Wrap at Vida Moda

For a daytime look, team it with jeans, layer on a couple of bright vest tops for colour and interest, add the wrap for warmth and extra style & rock some cosy chic.  For the office, it’s a great alternative to a more formal suit jacket, and will look great over a simple shift dress with opaque tights and boots.  Try adding an over sized brooch or corsage to the lapel as a fun, colorful twist.  When it’s time to hit the town, the beautiful sleek fabric lends itself perfectly to a more glamorous look too.  Think it’s too chilly for a strappy frock?  Add your wrap and you’ll look fabulous while still keeping warm.

 

Gorgeous Long Purple Cardigan by Bitte Kai Rand at Vida Moda If you like to stand out in the crowd, have a look at our fabulous long cardigan by Bitte Kai Rand, in a stunning, vibrant purple.   Again, this perfectly proportioned piece will go with just about everything, and happily take you from day to night.  For a day out shopping, or lunch with the girls, why not keep it simple with jeans, a plain tee, and some cute leopard print pumps for a playful pop of pattern.
In short, to keep you on trend and snug at the same time, a cardigan is what you need – the only problem, is which is your favourite?!

 
Joanna
Vida Moda | Designer Fashion For Women With Curves Images ©Vida Moda 2011

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Bitte Kai Rand Merino Wool Skirt At Vida Moda

Snuggle up in a sweater

The weather continues to vex us in the U.K. but instead of hiking up the thermostat, put the seasonal archiving on hold and hang on to your woollies.

There’s nothing more comforting that snuggling up on the sofa in a large thick warm jumper. Cup of tea in one hand, remote in the other. While it’s too cold to motivate you to venture outside, keeping our knitwear around can actually help keep the heating bills down. Garments with big roll necks, stretching down to our thighs, envelope us in cosiness. Continue Reading →

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Bitte Kai Rand Chocolate Merino Skirt Vida Moda

Who will be your 2012 television style icon?

Image: nuchylee / FreeDigitalPhotos.net

Behind everyone’s personal style there’s a number of influences. They could be designers, artists, shops, boutiques, celebrities or people we know. However, increasingly it’s television that is the root of our style choices these days.

Traditionally, we’d pick up a copy of Vogue or other glossy mags to see what is at the cutting edge of style but nowadays other mediums are making a bigger impact on what we wear & how. We are more likely to absorb our fashion intake through music videos, movies and television programmes. It’s a phenomenon that has occurred over the last few decades. Who didn’t sport a pair a legwarmers after watching their weekly dose of The Kids from Fame? No one had ever heard of shoulder pads before Dynasty. A week didn’t go by for a hairdresser to be asked for a ‘Rachel’ cut after Friends peaked in popularity. But now there are shows where fashion is an integral part of the plot.

 

When Carrie Bradshaw made large fabric flowers a feature of her wardrobe in the series Sex and the City, women across the world sported them whilst sipping their new found tipple Cosmopolitans. Not to mention the numerous other designers and looks that particular programme boosted, Manolo Blahnick, Jimmy Choo and Roberto Cavalli to name a few. Ugly Betty is unashamedly a cat-walk wrapped around a drama. Even though Absolutely Fabulous poked fun at the industry, there was still a fair amount of showcasing and name dropping going on.

Nostalgia is playing a big part in our style influence of late also. Mad Men, set in a 1960s New York advertising agency was a welcome glamorisation of women’s natural curves. In the UK, The Hour made 1950s prim popular as well as inspiring some of us to dig up the red lipstick again. We really loved The hour and ladies if you have hips you can recreate some of the look yourself by choosing our merino wool skirts by Bitte Kai Rand! Romola Garai who played the Bel Rowley character wore some fantasic dresses and skirts in the series.

Bitte Kai Rand Beige Merino Skirt Vida ModaBitte Kai Rand Black Merino Skirt Vida ModaBitte Kai Rand Brown Merino Skirt Vida Moda

 

 

 

 

 

 

 

Click on the images above to see full details on each skirt as they are slightly different. Images ©Vida Moda 2011

In a more modern vein on Channel 4, This is England ’86 and ’88 have been playing out a trip down fashion memory lane, from punk to dodgy highlights and dayglo accessories.

What will 2012 have in store? We’ve already had a ultra chic start to the year with the BBC’s We’ll Take Manhattan, a portrayal of Jean Shrimpton and David Bailey’s beginnings at Vogue. You cannot fail to be aroused by the 1960s looks against backdrop of New York City. If anything, that will bring back the pout…..it can only get better from here.

Joanna
Vida Moda | Designer Fashion For Women With Curves

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Tulip Winter Coat by Bitte Kai Rand | Designer Plus Size Clothing at Vida Moda

Brrrrr. Where’s my winter coat?

It’s been a mild winter so far but with a cold snap in our midst, it is never too late to invest in a timeless winter coat for all occasions.

Tulip Winter Coat by Bitte Kai Rand | Designer Plus Size Clothing at Vida ModaFinding a coat that will serve a few seasons means you get value for money but always look well groomed. A coat with a good cut will not only look smart but flatter all shapes and sizes, find one that enhances your best features and wonderful curves. Shorter ladies should avoid long coats, stick to a style just below your rear. Tall ladies can obviously wear longer coats but try shapes that can pull in at right places on the torso but be generous and comfortable around the hips.

The trick to keeping winter coats looking fabulous is to clean regularly according to the manufacturers instructions. Garment brushes and lint rollers are excellent to have handy in order to give your coat the once over before going out. All in all, with your coat looking so pretty and clean, you won’t want to take it off.

Classic colours such as black, grey, taupe or camel will always be in style but if you are depressed by a lack of brightness, liven up with a large, colourful, enamel broach with a motif symbolising your personality. Or you can use scarves to add colour to your coat. You can use soft scarves, long or short to great effect add an extra dash of style to your coat, plus they’ll help keep you warm!

Joanna
Vida Moda | Designer Fashion For Real Women

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