Archive | September, 2011
Vida Moda Jewellery Collection

Vida Moda’s New Jewellery Collection

After much debate and evaluating suppliers I finally found the kind of jewellery I wanted for Vida Moda’s jewellery collection. I wanted something expressive, stylish and not too expensive. Jewellery that would look good on a special occasion but which could also worn on an everyday basis to make the wearer feel good. We also faced an additional challenge, that of size. (I had a similar challenge when sourcing our belts). Most jewellery manufacturers seem to assume that all women have long slender necks. This is not the case at all so we’ve carefully checked the length of the chain on every necklace to make sure they are long enough to be comfortable. We do have one or two items that are designed to be worn higher up the neck and in those cases we’ll point that out clearly in the description.

Colour is also a huge factor for me, I love greens and so I’ve chosen one or two pieces in shades of green! I love green jewellery I hope you like the choices I’ve made. We’ve hopefully got something to suit all tastes. In fact some of the comments I’ve seen on Twitter have made me go “Yes I can definitely see you wearing that”. Colour is such an important expression of personality and if we don’t always want to wear clothing with a strong colour then we can accessorise with some beautiful jewellery to add a splash of colour. I don’t know about you, but there are days when I wear a lot of black but I still like my jewellery and use it to offset the black.

I’ve also selected some earrings to complement the necklaces, they are often designed to go together but can be purchased separately.

We’ll be adding more pieces to the store and as we get feedback from you I’ll find additional suppliers and add more ranges over time. So I do hope you like what we are starting with. Take a look at the jewellery collection and add a comment here to let us know what you like or don’t like, or email me at joanna@vidamoda.co.uk to share your thoughts. Over the next few weeks we’ll feature a few of the pieces on a blog post or two.

Joanna

Vida Moda | The Online Designer European Clothing Store for Curvy Women

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Adele – A Down To Earth Celebrity With Plus Size Style

I happened to catch a little of Jonathan Ross’ new chat show on ITV on Saturday, it was exactly the same format as he had on the BBC albeit with a slightly more robust and expensive looking set design! His three guests were Sarah Jessica Parker, Lewis Hamilton and Adele. I didn’t see the interview with Sarah Jessica Parker as I tuned in (such an old fashioned expression!) too late. She did look glamorous but appeared to have extra hair and teeth, and dare I say it very thin, and bear in mind that TV cameras make you look about 10lbs heavier than you actually are. I don’t know a lot about Ms Parker as I never watched her TV Series “Sex in the city” so I can’t really comment further.

Lewis Hamilton seemed like a nice chap but God the interview was shallow and a bit boring, couldn’t “Wossy” have asked him a more probing question or two other than his driving habits when he is in the company of his celebrity girlfriend? Well maybe not, maybe their lives are not that interesting….

The third guest was Adele and what an impression she made! She was like a breath of fresh air. Adele looks to be a size 16 or 18 and she is tall. She was simply dressed in a black velvet dress that suited her perfectly, it was stylish and understated and she made it look glamorous. She combined this simple dress with her big hair and large false eyelashes a la Dusty Springfield to create a powerful but feminine look. Importantly the dress was the correct size for her. She hadn’t tried to pour herself into a size smaller and as result she looked wonderful, to the extent I’m guessing at her dress size. It is amazing how many women think they have to squeeze into a small dress to look small. In actual fact all that does is make them look bigger. One of the key factors key to dressing well if you are a plus sized woman, is to wear the correct size so the item of clothing flows as opposed to being very tight.

Adele might now be a celebrity and according to “Wossy” “Huge in the States” but it doesn’t appear to have affected her too much at all. She was very down to earth, no airs and graces, no celeb simpering or fawning, just honest with a “take me as you find me attitude” an infectious laugh and sense of humour to match. Quite a change from the glitzy, smiley dolly birds we normally see on these sort of television shows. It’s so good to see an honest “projection” of a personality on TV, if that wasn’t her real personality then she is a fine actress.

Mr. Ross did ask Adele a real question or two about her song writing and it was clear she is an artist feeding on her emotions for her artistic output, I’m not convinced we get to see too many of these kinds of artist on television today. More often than not we see “manufactured acts” solely geared to generate money for a record company, ultimately they are a short shelf life product. Adele appears to be the opposite, she is natural, a real musician with soul, who likes performing but doesn’t like touring, such a pleasant change from the female “singers” we normally see promoting an album. She went on to sing and unsurprisingly sounded fabulous. I look forward to hearing her new material and hope that she continues with her successful career for many years, she is truly a rare talent in a sea of mediocrity.

Joanna – Vida Moda | Designer Clothes For Curvy Women

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Hattie Said "Don't Dress Quietly!"

Hattie Jacques said “Don’t dress quietly to minimise your size”

I recently read the authorised biography of Hattie Jacques in which she reportedly said she had no idea what her statistics were. She could not buy clothes to fit her off-the-peg and employed a dressmaker to make all her clothes. In later life she managed to find a shop in New York that catered for outsize ladies where she shopped regularly. Apparently she received regular letters from women asking to buy her old clothes from her as they couldn’t find clothes to fit them. It just seems outrageous that such a large proportion of Customers was completely ignored by the fashion industry. Although ladies statistics are increasing globally at the moment, back in the 50s, 60s, 70s and 80s there must have been a sizable population of women that just were not catered for.

Hattie Said "Don't Dress Quietly!"

Hattie reportedly said

“don’t dress quietly, just to minimise your size. If you are big, you are going to look big anyway. And if you have a colourful personality, then for heaven’s sake play up to it.”

Well said Hattie!! That’s exactly our philosophy at Vida Moda. Hattie thought it was difficult to be fat and feminine at the same time. I think the clothing industry in Britain has moved on since then but it has been very slow and has along way to go. It is easy to understand why someone like Hattie was made to feel that way. In my opinion she was a beautiful woman who did dress femininely in beautiful silks and velvets but the majority of women would not have been able to afford a dressmaker.

While things have changed and progress has been made it is still challenging to find beautiful clothes if you are large and that’s why I opened a shop online, to give women like me the opportunity to have some “designer” choice!

Joanna

Excerpt taken from “Hattie” The Authorised biography of Hattie Jacques by Andy Merriman ©2007

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